The $0 Fix That Makes Claude 10x Smarter For Your Business

AI for Founders with Ryan Estes · Aug 10, 2026 · 59m

Rob Collie spent 30 years inside the machine, and AI still scared him

He was there in 1996, a fresh Vanderbilt grad walking into Microsoft. He led the business intelligence work inside Excel. He was a founding engineer on what became Power BI. He wrote three books about it and, by his own account, sold more than 92,000 copies. If anybody had a right to shrug at the next wave, it was Rob Collie.

Then ChatGPT landed, and the guy whose entire career was telling computers what to do realized he ran the exact kind of company AI eats first. A data and BI consultancy. Code, scripts, formulas. Easy…