Latest / From Kitchen to C-Suite
The New Year Standard: "High January" Supersedes "Dry January" in 2026
Published on February 1, 2026Is your "Dry January" feeling a little... 2024? This year, the beverage industry and executive circles aren't just talking about what they’re cutting out—they’re talking about how they’re leveling up.In our latest episode, we dive into the rise of "High January." We’re exploring how the shift toward functional cannabis-infused beverages and sophisticated hemp-derived alternatives has officially superseded the traditional dry month.Why this matters for the C-Suite:The Market Pivot: How legacy brands are racing to catch up with the infused-beverage boom.The "Social…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.