"The Four Pillars of Commercial Excellence: How Richard Perez helps Drives Efficient Growth in 2026"
Richard Perez from Apax Partners has spent 30 years optimising commercial engines for many portfolio companies within Apax. In this episode, he breaks down exactly why 50% of sales reps may miss target this year, and it's not what you think.
You'll learn:
Why sales leaders are spending $2+ to acquire every $1 of new revenue (and how to flip this)
The four pillars of commercial excellence that actually move the needle
How to spot real buying signals versus reps peddling optimism
Why your install base is your easiest path to growth (and you're probably ignoring it)
Richard's honest take on AI…
The skinny
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