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AI Discovery, Smarter Creative and the Future of Digital Commerce
Digital Marketing Today dives into the latest news shaping the future of digital marketing, with a focus on the techniques and innovations marketers need to watch right now. In this episode, we explore three major developments transforming how brands approach SEO, EDMs, Google and Meta advertising, creative production, and performance measurement. First, we unpack how AI-driven discovery is changing the marketing funnel. Platforms like ChatGPT, Gemini, and Perplexity are now influencing customer decisions before users ever reach a website, creating new challenges for traditional measurement…
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