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426: Energy Won't Pay Your Bills: Why Spiritual Entrepreneurs Stay Broke · Unshakeable with Human Design - A Human Design For Business Podcast

0:11
Nicole Laino: Come here to become an unshakable human and build an unshakable business according to your human design.
0:17
Nicole Laino: I'm your host, Nicole Laino.
0:21
Nicole Laino: Hello and welcome to Unshakable with Human Design.
0:25
Nicole Laino: Everyone, welcome.
0:26
Nicole Laino: I'm Nicole Laino, your host, and I am so excited to be here with you guys today.
0:31
Nicole Laino: I'm feeling all jazzed.
0:33
Nicole Laino: I'm feeling kind of excited.
0:35
Nicole Laino: We are wrapping up our final Authority Accelerator masterclass.
0:40
Nicole Laino: It's kind of amazing.
0:41
Nicole Laino: This is the end of an era for me and for my team.
0:44
Nicole Laino: We have been doing this masterclass for a very long time where we take entrepreneurs through the process of building a business that is aligned and profitable with their human design.
0:55
Nicole Laino: So making this part of that process, not just a strategic approach to business and not just, you know, have an orgasm and make money kind of energetic business, you know, we want to combine these two.
1:07
Nicole Laino: So we take you through that entire process in the Authority Accelerator.
1:11
Nicole Laino: It is now ending doors to business by design.
1:14
Nicole Laino: My mentorship are now open.
1:16
Nicole Laino: If you are interested in building a business according to your human design, I highly recommend you submitting an application for the mentorship.
1:25
Nicole Laino: It is my signature program where I work alongside of you along with my team.
1:30
Nicole Laino: You also get access to my team in there where we really take care of you from a 360 degree aspect.
1:35
Nicole Laino: We are hands on with you and your business.
1:38
Nicole Laino: We are completely devoted to our clients in there.
1:42
Nicole Laino: Unlike a lot of programs out there that I know make people really nervous about taking steps and making investments because they've been burned before.
1:50
Nicole Laino: I've been burned before too.
1:51
Nicole Laino: And I created this basically to answer all of the things that I wish that somebody would deliver for me.
1:57
Nicole Laino: I wish someone would know my business like that I could show up on a call and they'd be like, oh, I know you.
2:02
Nicole Laino: I know what you're doing.
2:03
Nicole Laino: I understand.
2:04
Nicole Laino: Like, I remember our last conversation.
2:07
Nicole Laino: I know where you're at.
2:09
Nicole Laino: And here, like now I'm here to help guide you and answer the questions that you have and hold you in hold space for you to go through whatever you're going through and also give you strategic guidance on what you can do to help yourself grow.
2:22
Nicole Laino: And it's really a transformative space.
2:25
Nicole Laino: I'm so excited about opening doors again.
2:27
Nicole Laino: All you have to do if you'd like to fill out an application is go to nicolelaino.com enroll you can fill one out there or DM me the word mentorship on Instagram.
2:36
Nicole Laino: I'm icolenofficial and we can get you all set up there and get you filled out with the application.
2:42
Nicole Laino: But it's a transformative space and I am so in love with what we do in that program.
2:48
Nicole Laino: So I hope to see you in a clarity call where we maybe we get to discuss whether it's the right fit for you.
2:53
Nicole Laino: So in this episode today, so the last episode that I did, I talked about how a lot of entrepreneurs get really stuck in the strategic stuff.
3:00
Nicole Laino: They think it's a strategy problem.
3:01
Nicole Laino: Okay, I just need to know how to do reels.
3:03
Nicole Laino: I just need to know how to launch.
3:05
Nicole Laino: Okay, launches aren't working now.
3:07
Nicole Laino: I need to know how to do an email launch.
3:10
Nicole Laino: I need to grow my list.
3:11
Nicole Laino: There's all the strategies that they think that they need.
3:15
Nicole Laino: And I talked about the energetic side of things, how we have to change our way of being in order to really start to get the results that the strategies, if they aren't working and you are doing a lot, but you don't see the results that you probably have an energetic problem that needs to be addressed.
3:30
Nicole Laino: Now in today's episode, I want to flip it and I want to talk about.
3:33
Nicole Laino: Some people feel like healing is all they need, that energetic work is all they need.
3:38
Nicole Laino: And they shy away from the strategy.
3:41
Nicole Laino: And I see this a lot and I see this particularly with the spiritual crowd.
3:45
Nicole Laino: All I need is to heal.
3:47
Nicole Laino: And that's unfortunately.
3:48
Nicole Laino: No, that's honestly, it's what keeps a lot of people broke is that they avoid the strategic work.
3:54
Nicole Laino: And I work with a lot of psychics and healers and people who are really gifted at the energetic side of things.
4:01
Nicole Laino: And they come into business by design and we start to work with them on the strategy and things start to work for them.
4:06
Nicole Laino: They actually start to sell their stuff and it feels so great.
4:09
Nicole Laino: And it's not the most natural work for them to do the strategic stuff, but it is the thing that creates results for them.
4:16
Nicole Laino: Now you might say, Nicole, you just did an episode on why energy matters more.
4:19
Nicole Laino: No, it doesn't matter more.
4:21
Nicole Laino: It's a balance.
4:22
Nicole Laino: Masculine, feminine, we need this.
4:24
Nicole Laino: We need this in the world.
4:26
Nicole Laino: You know, I look at our politics, we are so one sided with politics, where it's so tribal, where we go like, you know, oh, we need all the Republican stuff or, oh, we need all the Democratic stuff.
4:37
Nicole Laino: And you know, we swing from one major polarity to the other.
4:43
Nicole Laino: And the truth is that we need balance.
4:45
Nicole Laino: We need caring and nurturing and energetic work and feminine energy and flow and openness.
4:52
Nicole Laino: And we also need strategy and focus and consistency and determination.
4:59
Nicole Laino: We need those things.
5:00
Nicole Laino: Now, what that looks like for you is going to be different.
5:02
Nicole Laino: And I said this before, which is that a lot of people will see that there are some boss babes going out there and talking about how, you know, embracing my soft turtle era.
5:11
Nicole Laino: And I'm all about that for those people.
5:13
Nicole Laino: You know why?
5:14
Nicole Laino: Because they hustled their asses off and burned themselves out and fried their nervous system where, yeah, soft girl era is what brought them into balance.
5:23
Nicole Laino: They took all of that strategic work and drive and everything and they balanced it with energetic work and now they feel good.
5:30
Nicole Laino: Now they feel like they have a life that they love.
5:33
Nicole Laino: But when we see people lean on the energetics too much and then they hear someone who makes eight figures a year saying that embracing their soft girl era is what made all the difference for them and that's how they increase profit and that's how they.
5:46
Nicole Laino: That's not the thing that you need.
5:47
Nicole Laino: You're already soft girling it.
5:50
Nicole Laino: You need a little bit more of the masculine energy.
5:53
Nicole Laino: And I've seen that with some of our clients in business by design, where we don't teach you to do masculine in the like, you know, we're not giving you like the 10x kind of framework.
6:04
Nicole Laino: I'm not telling you to max out.
6:06
Nicole Laino: I am not telling you that it has to be, you know, 24.
6:09
Nicole Laino: Seven of go, go and drive and chill.
6:13
Nicole Laino: No, that's not how we approach it.
6:15
Nicole Laino: We have a very feminine sort of aspect and approach to this.
6:19
Nicole Laino: It's still a female run business.
6:21
Nicole Laino: It's just, I want you to make money.
6:23
Nicole Laino: And I see this with spiritual entrepreneurs all the time, where they've done all of the healing work, they've done the meditations, the breath work, they've been on shamanic journeys, they've gone and done ayahuasca, they're rewiring their beliefs and they keep doing that work and then they post things and they put things out there and they put a message out there.
6:42
Nicole Laino: Maybe they start a podcast and they put their episodes out there, but they get saves, they get shares, they get likes, they get people telling them that they're so inspiring, but their bank account is still not what it should be.
6:55
Nicole Laino: They're not getting the results, they're not seeing conversions.
6:59
Nicole Laino: And the key here is that energy alone doesn't create sales.
7:03
Nicole Laino: Those women that are embracing soft Girl era know how to sell.
7:08
Nicole Laino: That's what they built their whole career on.
7:10
Nicole Laino: And then they burnt out and they're like, oh, maybe I need to like breathe.
7:14
Nicole Laino: But if you've been doing all this other stuff, then breathing isn't the problem.
7:18
Nicole Laino: You breathe every morning.
7:19
Nicole Laino: You are, you are a master at this part, at the energetic part.
7:22
Nicole Laino: But we also have like, where people silo these things, they heal in a vacuum.
7:27
Nicole Laino: And that's where, you know, we end up not really healing the right things and we wonder why we still run into problems.
7:34
Nicole Laino: So I want to break all of this down.
7:35
Nicole Laino: I want to break down kind of, you know, the difference between inspiration and conversion.
7:40
Nicole Laino: The gap that we create there so much with our content and with we put out.
7:44
Nicole Laino: So you're doing all this work to create all this content and put things out there and you're wondering why people don't buy from you.
7:49
Nicole Laino: You're wondering why you're not seeing results.
7:52
Nicole Laino: And I get it.
7:53
Nicole Laino: I have been there.
7:54
Nicole Laino: And you know, you keep hearing all of these things like, you are so inspiring, which sounds good, but you can't eat that.
8:00
Nicole Laino: I can't pay my bills with, you know, an inspiring comment, right?
8:05
Nicole Laino: I need dollars.
8:06
Nicole Laino: So I need to create offers that people want.
8:09
Nicole Laino: I need to create content that tells people that those offers exist and tell them how it can help them.
8:15
Nicole Laino: So what happens often is that a lot of people are speaking to the soul, but not to the problem.
8:20
Nicole Laino: Right?
8:21
Nicole Laino: And we need both.
8:23
Nicole Laino: We don't want to be too masculine in our content where we're only talking about that stuff because then it starts to feel like we are missing from it.
8:30
Nicole Laino: This is why balance exists.
8:32
Nicole Laino: This is why I teach a balanced approach.
8:34
Nicole Laino: But I want to talk to you about this lack of strategy that we see so often.
8:38
Nicole Laino: So we get people, we write content and we create content.
8:42
Nicole Laino: And when I say content, I mean social media content, podcast content, YouTube content, emails, all of it.
8:48
Nicole Laino: Whatever you're putting out, I consider content.
8:50
Nicole Laino: So you create this beautiful content that makes people feel, but it doesn't make them act.
8:55
Nicole Laino: They don't take action.
8:56
Nicole Laino: And this is that missing bridge between what resonates with people and what they need, what will actually have them part with their hard earned dollars.
9:06
Nicole Laino: The energetic side might get you visible, but it's the strategy behind it that is going to convert people.
9:12
Nicole Laino: Like, being magnetic is wonderful.
9:14
Nicole Laino: And I know that a lot of people look to human design because they want to be magnetic.
9:18
Nicole Laino: And we do, because magnetism attracts attention.
9:21
Nicole Laino: Magnetism gets people kind of pulled into your message.
9:24
Nicole Laino: But the attention part does not pay your bills.
9:28
Nicole Laino: The attention part does not guarantee conversions.
9:31
Nicole Laino: And here's the other thing.
9:32
Nicole Laino: You can get that.
9:33
Nicole Laino: And maybe you've bought from people like this, where that attention part drew you in, but it actually, when you bought from those people, there was nothing behind it.
9:42
Nicole Laino: Those people didn't know how they could solve your problem because they were so focused on magnetism.
9:48
Nicole Laino: They were so focused on the image and the brand that they didn't focus on when people actually buy, we really giving them any value.
9:56
Nicole Laino: And we don't want to create that.
9:57
Nicole Laino: I don't want to create that for my clients.
9:59
Nicole Laino: Like, that is one thing I pride myself on.
10:01
Nicole Laino: What you see out here is what you get behind the curtain, only you get more of me, and you get me focused on you.
10:07
Nicole Laino: So if you love my show and you love how I speak, and you love how I teach, and you love what I dive into, and something like this speaks to you.
10:13
Nicole Laino: If you get into business by design, you're going to be like, oh, my God, I'm so happy, because this is exactly what I was looking for.
10:20
Nicole Laino: I was.
10:20
Nicole Laino: She's exactly who I thought she was, and this is exactly what I thought we would do.
10:24
Nicole Laino: But you need to know how to turn attention into clients.
10:27
Nicole Laino: That is a skill that every entrepreneur needs.
10:30
Nicole Laino: I ask so many entrepreneurs, how do you get clients right now?
10:33
Nicole Laino: And a lot of them tell me through word of mouth.
10:35
Nicole Laino: And that's wonderful.
10:36
Nicole Laino: I believe in that.
10:37
Nicole Laino: That's a wonderful validation that your work is beautiful and helps people.
10:43
Nicole Laino: But unless you have so much of a network built that way, where you've had so many past clients who are sending you referrals, it's usually not terribly predictable.
10:52
Nicole Laino: And that can cause us to have these feast or famine months where, you know, like, oh, I got two clients, Yay.
10:57
Nicole Laino: And then the next month you get zero.
10:59
Nicole Laino: And we don't want that.
11:00
Nicole Laino: We want it to be repeatable.
11:01
Nicole Laino: We want it to be like, to me, if I post content, I want to know that it's drawing somebody closer to buying from me.
11:09
Nicole Laino: Every time I post, somebody is making the decision whether I'm their person.
11:12
Nicole Laino: And this is where a lot of certainly spiritual entrepreneurs get stuck.
11:17
Nicole Laino: Now, here's the other thing about the healing part.
11:19
Nicole Laino: So a lot of people will heal, and they will do that healing work where they're like, oh, I'll go on a retreat and we'll do breath work for days, and we'll have these, like, breakthroughs and these moments.
11:31
Nicole Laino: But there's almost like it's like you're stepping outside of your real life.
11:35
Nicole Laino: And that's wonderful.
11:36
Nicole Laino: Cause that's like an escape.
11:37
Nicole Laino: That's a deep, like, healing journey that you're going on.
11:40
Nicole Laino: But how many people, like, maybe you've done this, where you have gone one of those retreats, felt different there.
11:46
Nicole Laino: And then you came home and you're like, oh, but I have all the same problems.
11:49
Nicole Laino: And you know, people can really fall into a trap with this.
11:53
Nicole Laino: And then they think that they need to heal some more.
11:55
Nicole Laino: So they come back, it's not working.
11:57
Nicole Laino: They're like, oh, well, now I need to go find somebody else who can help me.
12:01
Nicole Laino: Maybe it's this healing modality and the healing becomes a crutch as well.
12:05
Nicole Laino: And I see this with people where they're like, I need to heal more before I'm ready.
12:09
Nicole Laino: You know, they can fall into that trap.
12:11
Nicole Laino: They can go get certified in something else.
12:13
Nicole Laino: This is what a lot of healers do.
12:14
Nicole Laino: We get certified in another healing modality and it's really just procrastination and you don't need to heal more.
12:20
Nicole Laino: Here's the shift that I want to give you and why the energy plus strategy together is so powerful.
12:27
Nicole Laino: Because you don't need to heal more, but you do need to heal what comes up.
12:34
Nicole Laino: So here's how I think about this.
12:35
Nicole Laino: We create meaningful growth because we're not healing.
12:39
Nicole Laino: I'm not doing more healing work.
12:41
Nicole Laino: I'm not just healing more.
12:43
Nicole Laino: I'm actually healing what is presented to me through the obstacles that show up.
12:49
Nicole Laino: So if I'm working in my business, I'm not like joining a three month program and healing a bunch of stuff.
12:54
Nicole Laino: What I'm doing is I'm working in my business and I'm noticing what obstacles I hit.
12:59
Nicole Laino: I'm noticing what comes up.
13:01
Nicole Laino: Okay, I'm having trouble doing this.
13:03
Nicole Laino: This isn't working.
13:05
Nicole Laino: What inside of me could be coming up and interfering here?
13:09
Nicole Laino: What needs to be witnessed, what needs to be healed, what needs to be felt, what don't I want to feel?
13:15
Nicole Laino: I can't bring myself to launch my podcast.
13:18
Nicole Laino: I'm procrastinating on that.
13:19
Nicole Laino: That can be both a strategic and a healing problem.
13:22
Nicole Laino: We need to address both.
13:23
Nicole Laino: The obstacle is the way some spiritual people will never take enough strategic steps that they hit an obstacle.
13:34
Nicole Laino: They'll just keep healing.
13:35
Nicole Laino: They'll just keep looking for the passive way.
13:38
Nicole Laino: But they need more active participation in their business.
13:41
Nicole Laino: They won't hit the obstacles because they're afraid to hit the obstacle.
13:44
Nicole Laino: They want to avoid all the obstacles.
13:47
Nicole Laino: Through healing and doing all this other stuff, you know, growing their identity and all of this stuff.
13:53
Nicole Laino: But if you don't put it into practice, you've never really tested it.
13:56
Nicole Laino: You've never really put the car on the road.
13:59
Nicole Laino: So how do you know how well it drives?
14:01
Nicole Laino: Right?
14:02
Nicole Laino: So the way that I work, how it actually works, how you actually see meaningful growth, not just feeling better, but meaningful growth is you combine the strategic with the energetic.
14:13
Nicole Laino: You launch the thing, you hit resistance, then you heal what comes up.
14:18
Nicole Laino: Now you've grown in a very specific, strategic way.
14:21
Nicole Laino: You raise your prices, you feel unworthy, you work through that, you heal that feeling.
14:28
Nicole Laino: The doing leads to the healing.
14:31
Nicole Laino: You get on a sales call, you freeze up, you heal that real growth happens in the arena of life, not on a meditation cushion.
14:41
Nicole Laino: I wish it did.
14:42
Nicole Laino: I love to meditate and I love being on my meditation cushion.
14:45
Nicole Laino: But that is not where all the growth happens.
14:47
Nicole Laino: It happens out in the world.
14:49
Nicole Laino: And I told this story about my son.
14:51
Nicole Laino: He's been in Taekwondo for a couple years now.
14:54
Nicole Laino: He's been on this competition team within his studio for a year.
14:57
Nicole Laino: They picked him for that.
14:58
Nicole Laino: And he's been in practice for a really long time.
15:00
Nicole Laino: And they do sparring in there, and they work out and they do all of these drills.
15:05
Nicole Laino: And then we took him to his first competition, and he lost.
15:08
Nicole Laino: And he lost bad.
15:09
Nicole Laino: Like, the other kid had obviously competed before.
15:13
Nicole Laino: That was what was obvious.
15:14
Nicole Laino: It wasn't that the kid has.
15:16
Nicole Laino: Maybe he did this longer.
15:17
Nicole Laino: Maybe he had more experience, like, years on.
15:20
Nicole Laino: My son, maybe he was a little bit older.
15:22
Nicole Laino: But what was very clear was this kid had been in the ring before and my son hadn't.
15:28
Nicole Laino: Not in this way.
15:29
Nicole Laino: My son didn't know how to score points.
15:31
Nicole Laino: He knew how to kick, he knew how to punch, he knew how to do all the moves, but he didn't know what it was like to really have an opponent and to score points.
15:40
Nicole Laino: He was kicking.
15:41
Nicole Laino: He wasn't landing the way he needed to score points.
15:43
Nicole Laino: This is what I see with entrepreneurs all the time.
15:45
Nicole Laino: This is what I see, is that they don't know how to.
15:48
Nicole Laino: They're in student mode.
15:49
Nicole Laino: They're learning, they're healing, they're in the background, they're on the bench, and they're not in the arena.
15:54
Nicole Laino: And they wonder why.
15:55
Nicole Laino: When they step out into the arena for like a second, they get kicked, it hurts.
15:59
Nicole Laino: And then they run away and they avoid.
16:01
Nicole Laino: And then they're like, oh, I gotta go study some more.
16:03
Nicole Laino: No.
16:04
Nicole Laino: My son, in order to become A real competitor is going to have to compete in order to become a real businesswoman or business person.
16:11
Nicole Laino: In order to have multiple six figure business, in order to have a business that pays you regularly, you got to treat it like a business and you've got to show up and you got to get in the arena every single day.
16:21
Nicole Laino: Now, that might look different some days.
16:23
Nicole Laino: There might be some days where I got my ass kicked and I have a lot of healing to do.
16:29
Nicole Laino: So maybe today is the day that I'm going to do that.
16:31
Nicole Laino: And then some days are going to be creative days and some days are going to be free days where you're actually giving yourself space.
16:37
Nicole Laino: And some days are going to be really productive days.
16:39
Nicole Laino: When I say getting in the arena, I mean you're showing up for your bi, for what your business specifically needs that day and you are holding yourself accountable to it.
16:48
Nicole Laino: I wondered for a long time if I was healed enough.
16:51
Nicole Laino: And the key was I had to heal while I was doing the work.
16:55
Nicole Laino: I had to get in the arena.
16:56
Nicole Laino: And it's why I put eft, my deconditioning tool of choice, my healing tool of choice, into bbd.
17:03
Nicole Laino: Because I know how important this work is.
17:05
Nicole Laino: I know that people, you know, you get scared.
17:08
Nicole Laino: Oh, not enough people have signed up for my launch.
17:10
Nicole Laino: Okay, well, deal with the feelings that you have around that because if you don't, it's going to cause you to do things and show up in a way that are not going to serve you.
17:19
Nicole Laino: So how can we get the best result possible for ourselves?
17:21
Nicole Laino: How can we continue to show up as the best version of ourselves?
17:24
Nicole Laino: I believe that triggers and things that happen in our lives are opportunities for growth.
17:29
Nicole Laino: It's the universe pointing to a spot and saying, here, deal with this feeling, deal with this.
17:34
Nicole Laino: That's the energetic piece that you're being asked to clear.
17:37
Nicole Laino: But it only comes through if you take the steps strategically.
17:40
Nicole Laino: So you need the strategy, you need to know how to sell, you need to take those steps.
17:44
Nicole Laino: You cannot sit on the sidelines and expect to win the match.
17:47
Nicole Laino: But unfortunately a lot of people are doing that.
17:49
Nicole Laino: I'll just learn a little bit more.
17:51
Nicole Laino: It's why I did not create Business by Design as a teaching program.
17:55
Nicole Laino: There's some teaching in there, but it's an implementation based program.
17:59
Nicole Laino: We want you active, we want you out there trying things, testing things, because that's how you'll grow.
18:04
Nicole Laino: That's how we create tremendous transformation in a year versus incremental growth.
18:11
Nicole Laino: We can change who you are in a year and if you can change who you are in a year, you can change your results very quickly.
18:17
Nicole Laino: So we have to do two things here.
18:19
Nicole Laino: We have to learn some strategy and we have to apply energetic tools.
18:23
Nicole Laino: When we hit strategic walls, remember, the obstacle is the way.
18:27
Nicole Laino: So when we're talking about content, like some of the work that people need to do is learn how to sell their stuff.
18:32
Nicole Laino: They have to learn to articulate their value.
18:35
Nicole Laino: Some of that will be energetic.
18:37
Nicole Laino: They're going to have to step into that bigger identity.
18:39
Nicole Laino: They're also going to have to be able to explain what they do in a way that people understand how it solves a problem for them.
18:45
Nicole Laino: Because that's why people buy.
18:46
Nicole Laino: You know, I help people align with their purpose.
18:49
Nicole Laino: Okay, how?
18:50
Nicole Laino: Why do they need to align with their purpose?
18:52
Nicole Laino: We have to answer these questions.
18:54
Nicole Laino: If we want people to part with their dollars, they won't buy the inspiring thing.
18:58
Nicole Laino: A few years ago they would have.
18:59
Nicole Laino: A few years ago you could sell inspiring and people bought it because I think people were just really high on that stuff.
19:06
Nicole Laino: And what they've seen now is they've gotten wise to the fact that a lot of people sold them snake oil or it wasn't exactly what they thought it would be.
19:14
Nicole Laino: And they're more cautious now.
19:15
Nicole Laino: They're waiting before they trust people.
19:17
Nicole Laino: They're not just blindly giving it away.
19:19
Nicole Laino: And if you can explain how you solve their problem, if you can explain their problem better than they understand it, then they might start thinking of you as the person who can actually solve it for them.
19:30
Nicole Laino: So you can't say things like, I help you step into your power.
19:32
Nicole Laino: You can't just say that.
19:34
Nicole Laino: You've got to tell them what that means.
19:35
Nicole Laino: What does it look like for them to not be in their power?
19:38
Nicole Laino: What will it look like when they are in tangible ways?
19:41
Nicole Laino: And I know, like I said, this doesn't naturally come to a lot of people.
19:44
Nicole Laino: It didn't naturally come to me.
19:46
Nicole Laino: I used to say stuff like that.
19:48
Nicole Laino: Let me help you get to your next level.
19:49
Nicole Laino: I would say that now.
19:51
Nicole Laino: I can say that, but I say it with a whole lot of context so people understand what I'm talking about.
19:57
Nicole Laino: It's why I love this show.
19:58
Nicole Laino: I have more time and space to talk about these things.
20:01
Nicole Laino: I have a much more intimate connection with you on Instagram and short form content.
20:06
Nicole Laino: I don't love it because I think it doesn't leave a lot of room for nuance.
20:09
Nicole Laino: You have either have to be so to the point that some people can, you know, you can be Forced to sort of feel a little hyperbolic because you've gotta be so snappy with the way that you're talking on there.
20:20
Nicole Laino: I don't love it.
20:21
Nicole Laino: I love this.
20:21
Nicole Laino: I love this because I can give you the whole story.
20:24
Nicole Laino: I can tell you what it's really about.
20:25
Nicole Laino: Right.
20:26
Nicole Laino: You know, because the high vibe language, you know, it's not enough on its own.
20:31
Nicole Laino: We have to be able to tell people.
20:33
Nicole Laino: If we want them to invest thousands of dollars with us, then we've got to tell people what it will do for them, what we can do for them.
20:39
Nicole Laino: I'll help you parent happy kids.
20:42
Nicole Laino: Okay, that's a start.
20:44
Nicole Laino: But let's talk about how we can really make that feel real for someone.
20:47
Nicole Laino: How are they not happy now?
20:49
Nicole Laino: What do they wish they could change?
20:51
Nicole Laino: What's the dream they have for their kids?
20:54
Nicole Laino: You've got to get into that.
20:55
Nicole Laino: And when you do, you'll start noticing people start leaning in.
20:58
Nicole Laino: When you talk about what you do.
20:59
Nicole Laino: This is also.
21:00
Nicole Laino: I don't just mean this in content, when you meet people out in the world, when you join a networking call and we all have to say, like, tell everybody what you do and how you help people.
21:09
Nicole Laino: You have 30 seconds.
21:10
Nicole Laino: You have to be able to do that in a way that gets people to lean in and go, ooh, I want to know more.
21:15
Nicole Laino: When I go to networking events, I know that if the right people are in that room, my people, then I know if I talk to them and I tell them what I do, that I can get them leaning in and get them interested, and I can at least get them to take a next step with me.
21:29
Nicole Laino: And the next step that I want them to take from me is to listen to this show, because then they get to go deeper.
21:34
Nicole Laino: And this show is built to build demand for my products, for the things that I sell.
21:39
Nicole Laino: So you actually, you got to know the problem that you solve, and then you have to allow people to see themselves in your message and what it'll look like after they work with you.
21:48
Nicole Laino: A lot of people don't even know what that is.
21:52
Nicole Laino: Like, the coaches, the content creators, the people that I'm, you know, you.
21:56
Nicole Laino: A lot of people I work with, when I ask them those questions, they don't know or they say things like, well, it's so different for everybody.
22:02
Nicole Laino: It's not as different as you're making it seem.
22:04
Nicole Laino: That's a way of you avoiding actually doing the work.
22:08
Nicole Laino: So what I'm trying to say here is growing a business that is profitable, feels good, is built On a few necessary pillars, human design can show your unique gifts.
22:19
Nicole Laino: It can really tune you in and get that energetic game playing.
22:24
Nicole Laino: On a whole other level, the deconditioning work is going to detach you from unhelpful patterns and energy that is having you attract things that you don't want versus the things that you do.
22:37
Nicole Laino: A strategic message will translate your gifts into something that solves somebody's problem, something practical so that they can understand how you can help.
22:47
Nicole Laino: All of this is required energy and strategy equals results.
22:51
Nicole Laino: This is how we create a repeatable business.
22:54
Nicole Laino: Because every time you open your mouth and talk about your business, it should be selling your business honestly.
22:58
Nicole Laino: Every time you talk about anything that you do, it should be selling your business.
23:02
Nicole Laino: And the more you understand this, the strategic side of it, the more you steep yourself in the value of what you do, the more naturally it comes out, the more it's the way you talk about your business.
23:13
Nicole Laino: When I talk to somebody about my business, I can listen to them and hear what they're going through.
23:18
Nicole Laino: And the way that I talk about my business after hearing their story might shift a little bit.
23:24
Nicole Laino: I might choose to put something else, put one of my pieces of what I do in the front because I think it'll serve the most.
23:30
Nicole Laino: That's the power of knowing this is that on the fly you can be.
23:34
Nicole Laino: I call this pitchless selling.
23:36
Nicole Laino: I'm not pitching you at all.
23:38
Nicole Laino: Some of my best clients have been me having conversations where I met them at an event, had a chat, and they're just like, oh my God, she gets me.
23:47
Nicole Laino: I, I get where I need to go.
23:49
Nicole Laino: And this is the woman who can take me there.
23:51
Nicole Laino: And it's just because I talk to them about what I do in a way that I interpreted.
23:58
Nicole Laino: They need it.
23:59
Nicole Laino: That's power.
24:00
Nicole Laino: That's where the sale takes care of itself.
24:02
Nicole Laino: There's zero icky feeling.
24:04
Nicole Laino: They are served, they're excited, they show up to work with you, be feeling so invigorated and so ready to work and you feel like it's magic.
24:14
Nicole Laino: That's what this is.
24:14
Nicole Laino: But you have to do that work first.
24:16
Nicole Laino: So this is what we do inside bbd.
24:18
Nicole Laino: This is what we do.
24:19
Nicole Laino: We do all of this, the energy, the strategy, and we help you get those results.
24:22
Nicole Laino: We take you through the human design, all of the human design alignment piece, the human design branding piece, really digging into those gifts, making your shadows, your superpowers, flipping them into gifts and showing you how you sell them and then showing you how you actually sell what you Do.
24:38
Nicole Laino: How is your expertise marketable to people so that people know that you are the person for them.
24:44
Nicole Laino: Energetically you're showing up as the person.
24:46
Nicole Laino: You're able to confidently show up expanded in your identity of who you are and how you serve people.
24:52
Nicole Laino: And you're able to explain it in a way where people are like, oh my God, I gotta work with them.
24:56
Nicole Laino: And then we show you how to put it on what I call an authority platform like this.
25:00
Nicole Laino: My podcast is an authority platform.
25:02
Nicole Laino: We take you through.
25:03
Nicole Laino: Okay, you've got a message now.
25:04
Nicole Laino: Okay, let's get it out to more people.
25:06
Nicole Laino: Let's get it out there so consistently that you have a body of work that people can go back to, fall in love with you and sign up with you, maybe without ever talking to you or show up to your sales calls 90% sole.
25:18
Nicole Laino: That's the power of this work.
25:19
Nicole Laino: That is what we do inside business by design.
25:21
Nicole Laino: And I do it all with you.
25:23
Nicole Laino: I am your coach.
25:24
Nicole Laino: You're not passed off on underling coaches.
25:26
Nicole Laino: I don't work like that.
25:27
Nicole Laino: We have a one group program hybrid where we do one sessions, plus the group sessions and this launch in November that we have open doors right now.
25:38
Nicole Laino: Once they close in 2026, this program will change.
25:42
Nicole Laino: The structure of it is going to change a little bit for the who join later and the price is going to go up significantly.
25:48
Nicole Laino: So if this is something that you're even on the fence about, I highly recommend filling out an application and seeing if this is right for you.
25:54
Nicole Laino: We absolutely do not tell anybody to join that we don't think we can help.
25:58
Nicole Laino: So I highly encourage you to meet with us and fill out the application and tell us what your goals are and we'll help you figure out if we can help you get there and you can get in at the 2025 pricing which is closing in November.
26:10
Nicole Laino: Okay.
26:11
Nicole Laino: All right.
26:11
Nicole Laino: I hope to see you there.
26:12
Nicole Laino: All you have to do to fill out your application is go to nicolelaino.com enroll or go to Instagram.
26:19
Nicole Laino: I'm icoleno official.
26:21
Nicole Laino: Send me a DM that just says mentorship.
26:23
Nicole Laino: We'll send you the links there.
26:25
Nicole Laino: Thank you so much for being here.
26:27
Nicole Laino: I love you all.
26:29
Nicole Laino: I am so appreciative of you.
26:30
Nicole Laino: And remember, in order to have an unshakable business, you must first become an unshakable human.
26:34
Nicole Laino: So thanks for letting us help you become unshakable with human design.
26:38
Nicole Laino: I'll see you next time.
26:39
Nicole Laino: If you love this episode and you're.
26:41
Nicole Laino: A fan of the show.
26:41
Nicole Laino: Please show us the love on itunes, Spotify or wherever you're listening to the show and leave us a review.
26:46
Nicole Laino: And if you'd like to connect with other entrepreneurs on their human design journey, join our free Facebook community, Human Design for Entrepreneurs.
26:53
Nicole Laino: Go to nicolelaino Me Podcastlinks to join the group.
26:58
Nicole Laino: Book a human design reading with me or access our free human design resources.
27:02
Nicole Laino: We'll see you there.
27:08
Nicole Laino: Sam.