How Shoppers Shop
In the latest episode of The Retail Tea Break podcast, I’m joined by two guests who really understand shoppers. Vanessa Henry is Research Director (Shopper) and Zoe Smith is a Research Executive, at Walnut Unlimited. They both have vast experience with the retail industry, using a variety of methodologies across projects to uncover true actionable insight that can help to unlock growth in the retail space. Their role- to Understand shopper behaviour, getting under the skin of how consumers behave and feel.
This is a fascinating conversation full of great insights and case studies. So grab…
The skinny
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