DTC Podcast | Ep 623: Your Google Product Feed Is the Most Overlooked Lever in AI Shopping (with Pilothouse)
Subscribe to DTC Newsletter – https://dtcnews.link/signup Google search is changing under everyone’s feet. AI overviews are eating the top of the funnel, exact match stopped being exact years ago, and shoppers now type full paragraphs instead of two keywords. Doug, who leads Google at Pilothouse, breaks down what actually came out of Google Marketing Live 2026 and what DTC operators should do about it. He runs the Google paid side for DTC brands at Pilothouse, so this is the operator read, not the press release. What you get: Why transactional shopping queries still convert while…
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