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How Liquid Death Built a Billion-Dollar Brand on a Joke
How does a canned water company with no advertising budget in the traditional sense build a billion-dollar valuation? In this episode, Lucas and Luna unpack the marketing playbook behind Liquid Death. From its irreverent brand voice that treats water like a heavy metal album to its crowdsourced content strategy that turns customers into evangelists, the hosts break down exactly how the company created a brand so distinctive it cuts through the noise of a commodity category. They explore the 'mountain of death' naming, the fake commercials that became viral hits, and the merch…
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