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Why Hill Dickinson sponsored Everton's new stadium: Peter Jackson on bold marketing bets and lessons from 20 years at the top
Hill Dickinson made headlines earlier this year with one of the boldest law firm marketing moves in recent memory: a multi-million pound deal to put its name on Everton’s new stadium in Liverpool.
In this episode, Peter Jackson - the firm’s long-time managing partner and CEO - takes us inside the decision, what it means for brand recognition, and why giving back to the city was part of the rationale.
Over nearly two decades leading Hill Dickinson, Jackson steered the firm through both rapid growth and tough choices. He recalls the pivotal moment in 2016 when the insurance practice, once a…
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