143: How to answer the “What does your company do?” question without being boring or using buzzwords

Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth · Jul 12, 2022 · 16m · transcript

We are asked about it a lot. “What does your company do?” Unfortunately too many times our answers are less than stellar. Too many times we use buzzwords and are bored. Too many times we confuse our prospect and when that happens we miss a prime opportunity to rise above the noise and be memorable.

But, the good news is there is a simple framework to use that works. In this episode we go over the framework and use an example or two so show how effective it can be.

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales…