Surviving the Nightmare: Sales Plunge 95%
9 months after Jesse Safir bought a printing biz, Covid cratered it. 3 years later, sales are nearing pre-Covid levels.
Topics in Jesse’s interview:
Finding ABG Printing by sending direct mail
The value of having a “forgettable” business
Renegotiating his deal before acquisition
The changes he made in the first 9 months
Cutting 80% of his staff during COVID
Managing cash flow after revenue plunged 95%
Staffing post-COVID
How their printing projects have diversified
The landscape of the printing industry
Jesse’s vision for a holdco
Links and how to contact Jesse:
jesse@abgprint.com…
The skinny
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