Pricing and sales in medtech with Steve Pierson, Zimmer Biomet
Join us with Steve Pierson, VP Global Pricing at Zimmer Biomet, and Patrick McCullough and Tracy Dent from Holden Advisors for an episode on pricing and sales in medtech and medical devices. This episode covers approaches to price execution, the strategic shift to value-based selling, and navigating tough negotiations with procurement. Zimmer Biomet is a global medical technology leader offering innovative implants and digital technologies across all stages of the patient journey.
The skinny
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