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SBP 228: Interview - AI Won't Decide the Future of Marketing. We Will. With Pats McDonald.
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What if the biggest mistake we're making with AI is the way we talk about it?
Pats McDonald, Chief Strategy Officer at Dentsu Creative, joins the Sleeping Barber Podcast to challenge one of the dominant narratives surrounding artificial intelligence: that AI itself is determining what comes next.
Her argument is simple: AI doesn't make these choices. People do.
We explore what that means for marketers, strategists and leaders as AI becomes embedded in everyday marketing practice.
Pats explains why AI's greatest opportunity isn't simply doing more with less, but enabling ideas…
The skinny
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