#37 | Fever-Tree Deep Dive | Built to be bought w/ Secret Sauce Investing
In this episode, we sit down with Sonny from Secret Sauce Investing, a drinks' industry insider and longtime investor, to dive deep into the story of Fever Tree, the premium tonic brand that helped reinvent the mixer market.
We unpack how this British company turned a simple idea, into a globally recognized brand. We talk about Fever Tree's unique business model, what their strongest asset may be, and whether the valuation is attractive today.
Furthermore, we also cover:
The company’s explosive rise during the UK gin boom
Why its U.S. expansion could be a game-changer
The risks of staying…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.