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195: Back-to-School Parent Communication That Builds Confidence
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Every fall, the same pattern repeats. Enrollment closes, and then silence, until the week before school starts, when your inbox floods with questions parents could have asked in July. Drop-off arrives, and the confident, decisive parent from your tour is suddenly hovering, asking three more questions, unable to leave. What changed? Nothing changed. The anxiety was there the whole time. It just had nowhere to go until now. That gap between "yes, we're enrolled" and the first day is not empty space. It is prime real estate, and if you leave it unfilled, parents will fill it…
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