How to Strategically Align Sales and Marketing in B2B

Sales Pipeline Radio · May 4, 2020 · 23m

In most B2B companies, sales and marketing aren’t strategically aligned. In this podcast Kevin Knieriem shows how to repair sometimes warring factions. This program is for Sales and Marketing Management.

One of the biggest challenges we've seen is the silos between sales and marketing. I ask Kevin how he sees some of the leading companies addressing this conundrum-- And, how is he seeing them overcome and actually create stronger bonds and cohesion between sales and marketing.

We also talk about how he's starting to create and operationalize revenue operations in his own company. He tells us…