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Agtech on the Farm: Start With the Farmer, Finish With the Money
At World Agri-Tech in London, a growers' panel including Dyson Farming, Branston and Tesco got down to what actually pays on farm, and why so much clever kit never gets past the trial.
Written by Chris Fellows. Read the full article with pictures: https://directdriller.com/agtech-on-the-farm-start-with-the-farmer-finish-with-the-money/
Read in a digital version of Chris Fellows' own voice, created with his permission. Text as published in Direct Driller Magazine, Issue 38, October 2026.
The skinny
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