DairyTalk 302: 880 Million Views vs. $102.7 Million: Who Shapes Public Trust in Dairy? - by Helmut Demmelhuber

DairyTalk by Helmut Demmelhuber · Feb 25, 2026 · 20m

This episode draws on an in-depth industry article examining how dairy farmers use social media as a strategic communication tool. It explores how high-reach creators generate trust by documenting daily farm routines, animal care practices and operational realities in real time. Their organic visibility contrasts with well-funded anti-dairy organizations investing heavily in public campaigns aimed at influencing consumer perception. The analysis highlights that beyond digital revenue, the central value lies in strengthening legitimacy and public acceptance of dairy production. At stake is the…