Latest / How Fitting: design a slow fashion business that fits
Taking a Niche Fit to New Heights with Taylor McCleneghan of Taylor Tall
Taylor is the co-founder and lead designer at Taylor Tall. For tall women seeking clothing thoughtfully sized to fit them, Taylor Tall is a consciously crafted clothing line that designs and produces timeless basics, customized for a true fit.
In this episode, you’ll learn:
Why she chose such a narrow niche for her target market and why that was initially a scary decision
The reason why a niche target market makes brands more successful
How defining your target market influences design and technical design - not just marketing
What competitive research Taylor did before perfecting her brand’s…
The skinny
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