Latest / Omni Talk Retail / Fast Five Shorts | Buy Or Sell: ChatGPT Search?
Transcript
- 0:00OpenAI
- 0:01has
- 0:01launched
- 0:02Chat
- 0:02GPT
- 0:03search.
- 0:03According
- 0:04to
- 0:05CNBC,
- 0:05OpenAI
- 0:06on
- 0:06Thursday
- 0:07launched
- 0:07ChatGPT
- 0:08search,
- 0:08positioning
- 0:09the
- 0:09company
- 0:09to
- 0:10better
- 0:10compete
- 0:10with
- 0:10search
- 0:11engines
- 0:11like
- 0:11Google,
- 0:12Microsoft,
- 0:12Bing
- 0:13and
- 0:13perplexity.
- 0:14In
- 0:14July,
- 0:15OpenAI
- 0:15announced
- 0:15it
- 0:16was
- 0:16beta
- 0:16testing
- 0:16a
- 0:16prototype
- 0:17of
- 0:17the
- 0:17search
- 0:17engine
- 0:18called
- 0:18Search
- 0:18GPT
- 0:19and
- 0:19now
- 0:20it's
- 0:20officially
- 0:20rolled
- 0:21the
- 0:21product
- 0:21into
- 0:22ChatGPT.
- 0:23OpenAI
- 0:24says
- 0:24users
- 0:24can
- 0:25now
- 0:25quote
- 0:25search
- 0:26in
- 0:26a
- 0:26more
- 0:26natural,
- 0:27intuitive
- 0:27way,
- 0:28end
- 0:28quote
- 0:28and
- 0:29ask
- 0:29follow
- 0:29up
- 0:29questions,
- 0:30quote
- 0:30just
- 0:31like
- 0:31you
- 0:31would
- 0:31in
- 0:31a
- 0:32conversation,
- 0:32end
- 0:33quote.
- 0:33The
- 0:34search
- 0:34model
- 0:34is
- 0:34a
- 0:35fine
- 0:35tuned
- 0:35version
- 0:35of
- 0:35OpenAI's
- 0:36most
- 0:37powerful
- 0:38AI
- 0:38model
- 0:39yet,
- 0:40GPT4O
- 0:41and
- 0:41is
- 0:41fueled
- 0:42in
- 0:42part
- 0:42by
- 0:43third
- 0:43party
- 0:43search
- 0:44providers
- 0:44and
- 0:45content
- 0:45provided
- 0:45by
- 0:46news
- 0:46industry
- 0:46partners.
- 0:47Chris,
- 0:48are
- 0:48you
- 0:48buying
- 0:48or
- 0:49selling
- 0:50ChatGPT
- 0:51search?
- 0:52Oh,
- 0:53and
- 0:53I'm,
- 0:53I'm,
- 0:54I'm
- 0:54buying,
- 0:55I'm
- 0:55buying
- 0:55this
- 0:55in
- 0:55a
- 0:56big
- 0:56way.
- 0:56In
- 0:56fact,
- 0:56I'm
- 0:57like,
- 0:57I'm,
- 0:57I've,
- 0:57I've
- 0:58jumped
- 0:58so
- 0:58far
- 0:58in
- 0:58the
- 0:58deep
- 0:59end
- 0:59of
- 0:59the
- 0:59pool,
- 0:59you
- 0:59can't
- 0:59even
- 1:00see
- 1:00my
- 1:00bald
- 1:00head.
- 1:00And
- 1:01honestly,
- 1:01because
- 1:02I
- 1:02think
- 1:03this
- 1:03is
- 1:04100
- 1:04going
- 1:05to
- 1:05change
- 1:05the
- 1:05way
- 1:05we
- 1:05shop
- 1:06online.
- 1:06Keep
- 1:07in
- 1:07mind
- 1:07too,
- 1:07Ann.
- 1:08Yeah.
- 1:08Yes,
- 1:09100.
- 1:09I
- 1:09really,
- 1:09I'm,
- 1:10I'm
- 1:10really
- 1:10buying
- 1:11this
- 1:11one.
- 1:11Hard
- 1:11hook,
- 1:11line
- 1:12and
- 1:12sinker.
- 1:12Because
- 1:13we
- 1:13are,
- 1:13we're
- 1:13only
- 1:14one
- 1:14week
- 1:14into
- 1:14the
- 1:15release
- 1:15of
- 1:15this,
- 1:16like
- 1:16barely
- 1:16a
- 1:17week
- 1:17and
- 1:17I
- 1:17can
- 1:18already
- 1:18see
- 1:18the
- 1:18potential.
- 1:19I
- 1:19tried
- 1:20it
- 1:20yesterday.
- 1:21I
- 1:21don't
- 1:21know
- 1:21if
- 1:21you
- 1:21saw
- 1:21my
- 1:22post
- 1:22on
- 1:22LinkedIn,
- 1:22but
- 1:22I
- 1:23did,
- 1:23I
- 1:23tried.
- 1:23I
- 1:24need,
- 1:24I
- 1:24need
- 1:24a
- 1:24new
- 1:24winter
- 1:25coat,
- 1:25right?
- 1:25And
- 1:25so,
- 1:26so
- 1:26I
- 1:26started
- 1:26using
- 1:27it
- 1:27just
- 1:27to
- 1:27play
- 1:27around
- 1:27with
- 1:28it
- 1:28and
- 1:28I'm
- 1:28like,
- 1:29basically
- 1:29like
- 1:29say,
- 1:29you
- 1:29know
- 1:30what,
- 1:30I
- 1:30live
- 1:30in
- 1:30Minneapolis.
- 1:31I
- 1:31want
- 1:31a
- 1:31winter
- 1:31coat
- 1:31for
- 1:32under
- 1:32a
- 1:32certain
- 1:32amount
- 1:32of
- 1:32dollars.
- 1:33Create
- 1:33a
- 1:34matrix
- 1:34for
- 1:34me
- 1:34that,
- 1:35you
- 1:35know,
- 1:36compares
- 1:36all
- 1:36the
- 1:37quotes
- 1:37that
- 1:37I
- 1:37should
- 1:37be
- 1:38looking
- 1:38at
- 1:38and,
- 1:39and
- 1:39gives
- 1:39me
- 1:39the
- 1:39characteristic
- 1:40breakdown
- 1:40of
- 1:40what
- 1:40code
- 1:41has
- 1:41what,
- 1:42and
- 1:42put
- 1:42it
- 1:42in
- 1:42a
- 1:42chart
- 1:43for
- 1:43me
- 1:43and
- 1:43let
- 1:43me
- 1:43know
- 1:44what
- 1:44I
- 1:44should
- 1:44do.
- 1:44And
- 1:45it
- 1:45did
- 1:45it
- 1:45and
- 1:45it
- 1:45was
- 1:46pretty
- 1:46cool.
- 1:46Now,
- 1:47now
- 1:47granted
- 1:47there's
- 1:47still
- 1:48a
- 1:48lot
- 1:48of
- 1:48things
- 1:48that
- 1:48need
- 1:49to
- 1:49come
- 1:49together,
- 1:49particularly
- 1:50on
- 1:50the
- 1:50data
- 1:50side.
- 1:51Like
- 1:51the
- 1:51model's
- 1:51only
- 1:52as
- 1:52good
- 1:52as
- 1:52the
- 1:52data.
- 1:52Which
- 1:53retailers,
- 1:53if
- 1:53you're
- 1:54listening,
- 1:54get
- 1:54your
- 1:55data
- 1:55right
- 1:55if
- 1:55you
- 1:55want
- 1:55to
- 1:56win
- 1:56in
- 1:56this
- 1:56new
- 1:57search
- 1:57landscape.
- 1:58But
- 1:58that's
- 1:58one,
- 1:59you
- 1:59know,
- 1:59that's
- 1:59one
- 1:59thing.
- 1:59And
- 2:00then
- 2:00you
- 2:00got
- 2:00to
- 2:00figure
- 2:00out
- 2:00how
- 2:00to
- 2:01get
- 2:01commerce
- 2:01conducted
- 2:02off
- 2:02it,
- 2:02get
- 2:02images.
- 2:03So
- 2:03the
- 2:03user
- 2:03interface
- 2:04still
- 2:04needs
- 2:04to
- 2:04take
- 2:05shape.
- 2:06But
- 2:06man,
- 2:07and
- 2:07I'm,
- 2:08I'm
- 2:08so
- 2:08excited
- 2:09about
- 2:09this.
- 2:09Like
- 2:09I'm,
- 2:10I'm
- 2:10Almost
- 2:10like
- 2:10Jim
- 2:10in
- 2:11American
- 2:11Pie
- 2:11if
- 2:11I'm
- 2:12not
- 2:12too
- 2:12careful.
- 2:12But
- 2:13it's
- 2:13super,
- 2:14super
- 2:14cool.
- 2:15And
- 2:15Google
- 2:15is
- 2:15going
- 2:16to
- 2:16have
- 2:16to
- 2:16start
- 2:16adapting
- 2:17their
- 2:17experience
- 2:17fast
- 2:18to
- 2:18counter
- 2:18this
- 2:18because
- 2:19I
- 2:19was
- 2:19on
- 2:19Google
- 2:19trying
- 2:19to
- 2:19do
- 2:20the
- 2:20same
- 2:20thing
- 2:20and
- 2:20it's,
- 2:21it
- 2:21was
- 2:21not
- 2:21nearly
- 2:21as
- 2:22easy.
- 2:22I
- 2:22know
- 2:23they're
- 2:23thinking
- 2:23about
- 2:23it.
- 2:24In
- 2:24fact
- 2:24I
- 2:24got
- 2:24some
- 2:24texts
- 2:25from,
- 2:26from
- 2:26some
- 2:26Googleites
- 2:27yesterday
- 2:27after
- 2:27they
- 2:27saw
- 2:28my
- 2:28post.
- 2:28The,
- 2:29you
- 2:29know,
- 2:29talking
- 2:29about
- 2:30all
- 2:30the
- 2:30things
- 2:30that
- 2:30need
- 2:30to
- 2:31happen
- 2:31to
- 2:31make
- 2:31this
- 2:31happen.
- 2:32Which
- 2:32is,
- 2:32which
- 2:33is
- 2:33really
- 2:33cool
- 2:33to
- 2:33think
- 2:33about
- 2:34and
- 2:34gets
- 2:34my
- 2:34mind
- 2:34going
- 2:35because
- 2:36but
- 2:36man
- 2:37the,
- 2:37the,
- 2:37the
- 2:38shots
- 2:38have
- 2:38been
- 2:38fired
- 2:39on
- 2:39this
- 2:39and
- 2:40holy
- 2:40cow
- 2:41is
- 2:41my
- 2:41opinion
- 2:41in
- 2:41terms
- 2:42of,
- 2:42of
- 2:42where
- 2:43this
- 2:43goes
- 2:43next
- 2:43and,
- 2:44and
- 2:44we're
- 2:44going
- 2:44to
- 2:44see
- 2:44it
- 2:44through
- 2:45all
- 2:45angles.
- 2:45We're
- 2:45going
- 2:45to
- 2:45see
- 2:45it
- 2:45on
- 2:46you
- 2:46know,
- 2:47through
- 2:47the
- 2:47search
- 2:47engines,
- 2:48we're
- 2:48going
- 2:48to
- 2:48see
- 2:48it
- 2:48online
- 2:49through
- 2:49the
- 2:50retailers
- 2:50own
- 2:51sites.
- 2:51Like
- 2:52it's
- 2:52coming
- 2:52and
- 2:53it
- 2:53is
- 2:53a
- 2:53better
- 2:54way
- 2:54to
- 2:54look
- 2:54for
- 2:54products.
- 2:55Like
- 2:55I'm
- 2:55curious
- 2:55for
- 2:55you,
- 2:56you're
- 2:56in
- 2:56the
- 2:56home
- 2:56furnishing
- 2:57space
- 2:57right
- 2:57now
- 2:57because
- 2:57you're
- 2:58moving.
- 2:59Wouldn't
- 2:59this
- 3:00be
- 3:00advantageous
- 3:01for
- 3:01you
- 3:01then
- 3:01having
- 3:02to
- 3:02go
- 3:02through
- 3:02the
- 3:03list
- 3:03of
- 3:03preset
- 3:04filters
- 3:05that
- 3:05limit
- 3:05what
- 3:06you
- 3:06want
- 3:06and
- 3:06the
- 3:07language
- 3:07with
- 3:07which
- 3:07you
- 3:07can
- 3:08use
- 3:08to
- 3:08describe
- 3:08the
- 3:08things
- 3:09you're
- 3:09looking
- 3:09for?
- 3:09I
- 3:09don't
- 3:09know
- 3:10but
- 3:10I'm
- 3:10curious
- 3:10what
- 3:10you
- 3:11think.
- 3:13I
- 3:13think
- 3:13we're
- 3:13looking
- 3:14at
- 3:14this
- 3:15in
- 3:15a
- 3:15couple
- 3:15of
- 3:15different
- 3:16ways.
- 3:16I
- 3:16think
- 3:16on
- 3:16the
- 3:17Google
- 3:17side
- 3:17of
- 3:17things
- 3:18Google
- 3:18does
- 3:19have
- 3:19the
- 3:19product
- 3:20imagery,
- 3:20they
- 3:20have
- 3:21the
- 3:21shopping
- 3:21experience.
- 3:22I
- 3:22think
- 3:22where
- 3:22Google
- 3:22still
- 3:23needs
- 3:23to
- 3:23improve
- 3:24is
- 3:25in
- 3:25the
- 3:25like
- 3:25you
- 3:26said
- 3:26like
- 3:26not
- 3:27every
- 3:27question
- 3:28that
- 3:28you
- 3:28query
- 3:28with
- 3:29Google
- 3:29has
- 3:29the,
- 3:30the
- 3:31natural
- 3:31language
- 3:32response
- 3:32yet
- 3:33like
- 3:33you're
- 3:33getting
- 3:34from
- 3:34chat
- 3:34GPT.
- 3:35But
- 3:35I
- 3:35also
- 3:36tried
- 3:36the
- 3:36search
- 3:37GPT
- 3:37function
- 3:38and
- 3:38I
- 3:38think
- 3:39like
- 3:39that
- 3:39still
- 3:39has
- 3:40a
- 3:40long
- 3:40way
- 3:40to
- 3:40come.
- 3:40Like
- 3:42so
- 3:42many
- 3:42more
- 3:43prompts
- 3:43in
- 3:43there
- 3:43to
- 3:44like
- 3:44get
- 3:44it
- 3:44out
- 3:45to
- 3:45get,
- 3:45get
- 3:45the
- 3:46export
- 3:46that
- 3:46you
- 3:47would
- 3:47want
- 3:47and
- 3:48I
- 3:48think
- 3:48that
- 3:48already
- 3:48comes
- 3:49naturally
- 3:49to
- 3:49people
- 3:50going
- 3:50to
- 3:50Google
- 3:51or
- 3:51Google
- 3:52Properties
- 3:52to
- 3:52search
- 3:52for
- 3:53product
- 3:53already.
- 3:54So
- 3:54I
- 3:54think
- 3:54it's
- 3:54going
- 3:54to
- 3:54be
- 3:55like
- 3:55a
- 3:55real
- 3:55race
- 3:56ultimately
- 3:57ending
- 3:57in
- 3:57like
- 3:58the
- 3:58consumer
- 3:58getting
- 3:59a
- 3:59so
- 3:59much
- 4:00a
- 4:00much
- 4:00simpler
- 4:01search
- 4:02process
- 4:02and
- 4:03search
- 4:03changing
- 4:04significantly
- 4:04in
- 4:04how
- 4:04we
- 4:05search
- 4:05for
- 4:05things
- 4:06within
- 4:06the
- 4:06next
- 4:07year.
- 4:07Even
- 4:07like
- 4:07that's
- 4:08what
- 4:08I
- 4:08think
- 4:08is
- 4:08so
- 4:08exciting.
- 4:09I
- 4:09think
- 4:09like
- 4:10by
- 4:10you
- 4:10know
- 4:10the
- 4:10time
- 4:11we're
- 4:11at
- 4:11shop
- 4:11talk
- 4:12in
- 4:13the
- 4:13spring
- 4:13or
- 4:14you're
- 4:14like,
- 4:14or
- 4:15even
- 4:15like
- 4:15going
- 4:15into
- 4:16the
- 4:16summer,
- 4:16I
- 4:16think
- 4:17things
- 4:17are
- 4:17going
- 4:17the
- 4:17shopping
- 4:18experience
- 4:18for
- 4:19the
- 4:19average
- 4:19consumer
- 4:20in
- 4:20the
- 4:20US
- 4:20is
- 4:21going
- 4:21to
- 4:21look
- 4:21so
- 4:22different
- 4:23and
- 4:23I
- 4:23think
- 4:23my
- 4:24biggest
- 4:24question
- 4:25you
- 4:25called
- 4:25out
- 4:25earlier
- 4:26is
- 4:27how
- 4:27do
- 4:27we
- 4:28see
- 4:28the
- 4:28retailer
- 4:29investments
- 4:29then
- 4:30shift
- 4:30in
- 4:302025
- 4:31to
- 4:32support
- 4:32the
- 4:32investment
- 4:33in
- 4:33product
- 4:33data
- 4:34so
- 4:34that
- 4:34their
- 4:34products
- 4:35can
- 4:35be
- 4:35served
- 4:35up
- 4:36in
- 4:36these
- 4:36new
- 4:36ways?
- 4:37And
- 4:37it's,
- 4:37it's.
- 4:38You're
- 4:38already
- 4:38behind
- 4:39retailers.
- 4:40Like,
- 4:40this
- 4:40is
- 4:40where
- 4:40I
- 4:41think
- 4:41you
- 4:41need
- 4:41to
- 4:41put
- 4:42a
- 4:42lot
- 4:42of
- 4:42focus
- 4:43and
- 4:43investment
- 4:44as
- 4:44we're
- 4:44headed
- 4:45into
- 4:45this
- 4:45year.
- 4:46Yeah.
- 4:46And
- 4:47my
- 4:47hunch,
- 4:47my
- 4:47hunch
- 4:47is
- 4:47it
- 4:48won't,
- 4:48like,
- 4:48we
- 4:49won't
- 4:49see
- 4:49retailers
- 4:50invest
- 4:50in
- 4:50this
- 4:50in
- 4:502025.
- 4:51It'll
- 4:51be
- 4:51like
- 4:52a
- 4:5226,
- 4:5327,
- 4:5328
- 4:53investment
- 4:55horizon.
- 4:55But
- 4:55I
- 4:55have
- 4:56no
- 4:56idea.
- 4:56But
- 4:57the
- 4:57other
- 4:57point
- 4:57too,
- 4:58and
- 4:58like,
- 4:58you
- 4:58brought
- 4:59this
- 4:59up
- 4:59on
- 4:59a
- 4:59webinar
- 5:00we
- 5:00did
- 5:00recently.
- 5:00Like,
- 5:01I
- 5:01got
- 5:02thinking
- 5:02about
- 5:02the
- 5:03possibility
- 5:03of
- 5:03ad
- 5:04insertion
- 5:04within
- 5:05these
- 5:05Nash
- 5:05natural
- 5:06language
- 5:06queries
- 5:06that
- 5:07you're
- 5:07making
- 5:07to
- 5:08like,
- 5:08those
- 5:08are
- 5:08going
- 5:08to
- 5:08convert
- 5:09like
- 5:09crazy.
- 5:10Like,
- 5:10hey,
- 5:11I
- 5:11want
- 5:11this,
- 5:11you
- 5:12know,
- 5:12with
- 5:12this
- 5:12characteristics,
- 5:13I
- 5:13want
- 5:13it
- 5:13delivered
- 5:13to
- 5:13me
- 5:13now.
- 5:14Who
- 5:14can
- 5:14give
- 5:14it
- 5:14to
- 5:15me?
- 5:15What,
- 5:15what's
- 5:15the
- 5:15best
- 5:16price
- 5:16you
- 5:16can
- 5:16give
- 5:16me?
- 5:17And
- 5:17man,
- 5:18how
- 5:18the
- 5:18technology
- 5:19starts
- 5:19to
- 5:20change
- 5:20around
- 5:20that
- 5:21whole
- 5:21idea
- 5:21too.
- 5:22It's
- 5:22just.
- 5:22Oh,
- 5:23man.
- 5:23Well,
- 5:23Google's
- 5:24already
- 5:24doing
- 5:24that.
- 5:24Google's
- 5:25already
- 5:25doing
- 5:25that
- 5:26right
- 5:26now
- 5:26with
- 5:26their
- 5:26new
- 5:27shopping
- 5:27tools.
- 5:27And
- 5:27it
- 5:27is
- 5:28unbelievable.
- 5:29Like,
- 5:29I
- 5:30started
- 5:30doing
- 5:30that,
- 5:30like
- 5:31you
- 5:31said,
- 5:31with
- 5:31home
- 5:31furnishings
- 5:32and
- 5:32like
- 5:32taking
- 5:33a
- 5:33picture
- 5:33of
- 5:33a
- 5:34chair
- 5:34and
- 5:34then
- 5:35seeing
- 5:35that
- 5:35across
- 5:36the
- 5:36board.
- 5:36Like,
- 5:36you're
- 5:37already
- 5:37seeing
- 5:37the
- 5:38deals
- 5:38that
- 5:38you
- 5:38can
- 5:38add
- 5:39the,
- 5:39like,
- 5:39they
- 5:40have
- 5:40the
- 5:41discount
- 5:41codes
- 5:42in
- 5:42some
- 5:42of
- 5:42the
- 5:42pictures.
- 5:43It's
- 5:43like,
- 5:44this
- 5:44is
- 5:44just
- 5:45insane,
- 5:45the
- 5:45amount
- 5:46of
- 5:46data
- 5:46I
- 5:46now
- 5:46have
- 5:47at
- 5:47my
- 5:47fingertips
- 5:48as
- 5:48a
- 5:48consumer.
- 5:48So,
- 5:49yeah,
- 5:49if
- 5:49you
- 5:49kind
- 5:50of
- 5:50already
- 5:50know
- 5:50what
- 5:51you
- 5:51want.
- 5:51Like,
- 5:51Google
- 5:52is
- 5:52crushing
- 5:53it
- 5:53right
- 5:53now
- 5:53with
- 5:53all
- 5:53their
- 5:54new
- 5:54rollouts
- 5:55and
- 5:55their
- 5:55new
- 5:55innovations
- 5:56they
- 5:56put
- 5:56particularly
- 5:57around
- 5:57pricing.
- 5:57So,
- 5:58yeah,
- 5:58I
- 5:58mean,
- 5:58it's
- 5:58just,
- 5:59it's,
- 5:59it's
- 5:59a
- 6:00cool
- 6:00time
- 6:00to
- 6:00be
- 6:00in
- 6:01retail
- 6:01because
- 6:01it's
- 6:01going
- 6:01to
- 6:02change
- 6:02a
- 6:02lot
- 6:02here
- 6:02over
- 6:02the
- 6:02next
- 6:0310
- 6:03years.