Ep. 52 - From Race to the Bottom to Loyalty at the Top: Re-Thinking Value Creation in the ISO Payments Market with Zeal
In this episode, hosts Grant Evans and Justin Hanna are joined by Omar Ebeid, Founder & CEO of Zeal, to challenge one of the biggest structural issues in payments — the ISO race to the bottom.Omar breaks down how the industry became trapped in price-led competition, and why many ISOs struggle to differentiate beyond rates, terminals, and basic service. The conversation explores the hidden cost of this model — from margin pressure to merchant churn — and why it’s no longer sustainable.They dive into how loyalty can flip the commercial model, turning payments from a cost centre into a growth…
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