Why Every Business Needs a Book | Your Biz Needs a Book with Sean Platt

Brushwood Media Network · Mar 7, 2026 · 27m

It's been a while since we had our Your Biz Needs a Book strand front and centre. So it's time to remind you how helpful a book can be. In the studio Sean Platt is back - he's written 200+ books + ghost-written plenty more. He's never found a business that couldn't benefit from one - even the local chiropractor. We discuss why writing the wrong book can actively hurt you, the question you must ask before you write a single word + why the thing you're almost throwing away because it's too easy might be your most valuable content. Look for more episodes in the Your Biz Needs a Book strand -…