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How Footwear Startup Allbirds is Decarbonizing Apparel | Cold Call
How Footwear Startup Allbirds is Decarbonizing Fashion | Cold Call
23 Aug 2023
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In 2021, the footwear startup Allbirds was extending its product range into apparel and expanding beyond its online store to open more retail stores around the world. It was also freely sharing its know-how and material innovations with its competitors to try to scale its efforts to decarbonize fashion, by substituting natural materials for conventional petroleum-based materials and leather. But the company also had to find ways to remain differentiated, based on design and comfort. Harvard Business School…
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