The Art of Publishing a Book for B2B Consultants

Founder Unfiltered - What Founders Think But Never Say · Nov 16, 2023 · 48m

In this episode, fractional marketing executive Mark Osborne dives into his experiences publishing his first book as a tool to establish credibility designed to serve his consulting practice.

He describes the process, systems, and strategies he employed for self-publishing, offering valuable tips for others considering a similar journey. Mark also shares his unique insights into developing efficient lead generation systems, with concepts such as focusing on the 'right' leads instead of more leads, and the importance of diversity and referrals in lead sources.

Chapters:

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