Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Bakery Uses Google Maps to Capture Catering Orders
In this episode of The Local Marketing Podcast, Lucas and Luna dive into a specific strategy for local businesses: using Google Maps to capture catering and bulk-order revenue. They examine how a small bakery in Portland, Oregon, called Tabor Bread, reworked its Google Business Profile to prioritize catering inquiries over everyday foot traffic. Lucas explains the specific changes: adding a 'catering' service attribute, posting photos of large platter spreads, enabling messaging for order requests, and using the Q&A section to proactively answer bulk-order questions. Luna challenges…
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