Latest / Forking Around with Flavor South Florida / Steven Fondu: Ara Jupiter Owner On Building One of Jupiter's Favorite Restaurants
Transcript
- 0:05Welcome to Forking Around with Flavor South Florida. I'm Kerri Paizzi, CEO of
- 0:09Flavor South Florida. We are sitting down with entrepreneurs, business
- 0:12owners, and influential community partners to talk growth, trials,
- 0:16tribulations, and more. These conversations lead into Flavor South
- 0:20Florida, the region's largest restaurant month, happening every September from
- 0:23the 1st through the 30th. If you're in hospitality or thinking about building
- 0:27something meaningful in this industry, you're in the right place. Pull up a
- 0:31chair and let's get into it.
- 0:36This episode is sponsored by Altima Caviar. Visit them at AltimaCaviar.com.
- 0:44Today I'm joined by someone who has helped redefine the dining scene in
- 0:48Jupiter. Steven Fondu is the owner of ARA, a hospitality driven entrepreneur
- 0:52and someone who believes great restaurants are built on relationships
- 0:55just as much as great food. We're diving into his journey, the risks he took to
- 0:59build Aura, and what it really takes to create an unforgettable guest
- 1:03experience. Thanks for being here. Thank you for having me. Appreciate it.
- 1:07Yeah, you're to be here. You're awesome. You've become a staple
- 1:10of this community very, very quickly. Yeah. So far, so far so good.
- 1:14So, you just celebrated your second anniversary. second anniversary. Yeah.
- 1:19May 22nd. That's a huge accomplishment. Uh for,
- 1:23you know, we we'll dive in deeper, but like for any restaurant, I always tell
- 1:27people this for up to year three. Mhm.
- 1:31You're you're you're swimming. You might even be sinking, right? So, it's like
- 1:35after year three, like you're here, you're not going anywhere. You're
- 1:38staying. You're in it. You're in it. You're in year two and you're already
- 1:41crushing it. Every time I go there, it's packed.
- 1:44Yeah. So, you're doing something right. doing
- 1:46something right. Let's share the secret recipes.
- 1:48I give it I'll tell you, I probably give it all to
- 1:52my team. I mean, that's that's the number one thing. I think a lot of
- 1:55restaurants just in general, not just around here, but they're the turnover is
- 1:59just a little too much. And I think guests that come in and they see
- 2:03familiar faces and they see the same hostess and they see the same servers. I
- 2:08can't tell you how many of our regulars are, you know, in their notes. It's just
- 2:11always with Star, always with Kate, always with, you know, whomever may be.
- 2:16So, I have people there that have been with me from the get-go. You know, my my
- 2:20core staff is really all with me since we started. So, they make it easy. You
- 2:24know, we've built a culture, like you said. I think relationships are are huge
- 2:28in this business, especially in a town that, you know, we're not in New York
- 2:31City. We're not in Chicago. It's not like we have first timers walking in the
- 2:36door. left and right. You know, it really is
- 2:39built on the quality of the food, the quality of the service, but also, you
- 2:42know, those personal relationships that people like walking into a restaurant
- 2:46and feeling like they're remembered or they're known. And I think we do a
- 2:49really good job with that. I agree. I mean, 100%. You have Jazelle
- 2:52is one of your bartenders. I've come to love and adore her. She knows my drink.
- 2:57She knows my order. She knows my food. And Griff Griffin. Yeah. Um he also is
- 3:02awesome. And then there's some really cute server you have with a ponytail
- 3:07or man bun rather. Man bun. Ah.
- 3:10Attractive looking guy. Miles. Yeah. We call him Thor.
- 3:13Oh yeah. Yeah. So he I know. But again I I joke I maybe but his those faces
- 3:19people love that. Right. And I think you're doing a fantastic job with that.
- 3:22Thank you. You um originally from New York though,
- 3:25right? I am. I am. Yeah. From uh Westchester,
- 3:27New York, just above the city about an hour north of Manhattan. My father
- 3:30actually owned a few restaurants up in White Plains, Hartsdale, Scarsdale. So
- 3:35that's kind of how I got into it as at a young age and just loved seeing new
- 3:39faces every day. And my dad always enjoyed going to work and
- 3:42you know I started bartending when I was 16 in Manhattan and
- 3:45yeah, I loved it. But uh I think co co was the
- 3:48main reason I kind of came on down here and
- 3:50right you know everything happens for a reason
- 3:52and so far so good. It's been great. So was your father when you were like oh
- 3:56I'm going to get in I'm going to do this. I'm going to win restaurants.
- 3:59Oh he did. Oh, he loves it. You want to extremely absolutely not or
- 4:02No, he loves it. He loves it. You know, I asked him,
- 4:05it's funny when I first moved down here, I wanted to open up my own place. And my
- 4:10father's my best friend, but he's he's honest with me as my best friend and my
- 4:14father. And you know, at the time, I remember asking
- 4:17him, you know, telling him I wanted to open up a place. We were looking at
- 4:20spots and he said to me honestly, he was looked at me and goes, "You're not ready
- 4:24yet." Mhm.
- 4:25He goes, "Find a place. Learn learn the things you don't know yet. learn the
- 4:29crowd down here and when you're ready, and I know you're ready, then we'll then
- 4:33we'll do something. Yeah.
- 4:35And he was right. He was 100% right. I learned from a couple of guys that knew
- 4:39a lot more than I did. And you know, I had an opportunity to do my own thing
- 4:43and jumped on it and looked at my dad and he's like, "All right, we're ready.
- 4:46Let's go." So, he sees it from a totally different standpoint. It's cool. He he
- 4:50did everything by the book back in the day, you know, hand pen to paper. So him
- 4:54looking at like our POSOS systems like Toast, he's like, "Oh, you got it easy."
- 4:58You know, he's like, "This is it's all done for you and plug the numbers in and
- 5:02it spits it all out for you." But, uh, it's great to have him. He's he's been a
- 5:06mentor for me, best friend, and just at the end of the day, the restaurant
- 5:10business is the restaurant business. Whether it was in the 70s and 80s or
- 5:13whether it's now, it's it's all built on those relationships and the quality of
- 5:16food and service. And, you know, he's he's passed it on down to me for sure.
- 5:20He's here now or still in New York? He is. He's in New York at the moment.
- 5:23My mom actually had to have her hip replaced. Shout out mama. She's doing
- 5:27great. But they're here most of the time. Yeah, they have a place in North
- 5:30Palm Beach. Okay. Okay. What's his favorite item on
- 5:32your menu? Spicy riketone. It is actually mine,
- 5:36too. It's on the menu because of because of
- 5:38Pops. Don't ever take it off. That dish is
- 5:40amazing. I mean, it's it's pretty automatic. So,
- 5:43he's known as Pops in the restaurant. All my whole team and everyone calls him
- 5:46Pops. So, he uh every time he comes in, it's
- 5:49just like an automatic fire up a spicy rieton. And he likes a little extra
- 5:53spicy. It's the only reason it's on the menu there actually is cuz it's so good.
- 5:56He's I always said if I open my own place, he's he's going to have a spicy
- 5:59riatoni. So you should call it pops rigetoni instead
- 6:02of spicy. That's not a bad idea.
- 6:05Might do that. I like that. I like that. So what do you feel like since you've
- 6:09been in the industry for a long time as have I. What is the biggest difference
- 6:14that you do see? Because it's funny you said about the pen and paper when I was
- 6:17a hostess in 1996 7
- 6:222006 whatever it's all good on Long Island
- 6:26I was two you were you weren't maybe you were Damn
- 6:311994. Damn. All righty. Well, moving on.
- 6:36So, me too. I was also I was also too. Damn, Stephen. Damn. Anyway, we had
- 6:44paper. I had to write paper. And actually, funny in this book, we had
- 6:485600 dinners every Saturday night. And every reservation was in pencil because
- 6:53if they canceled, we had to erase it with the eraser.
- 6:56And then we had another column that said smoking or non.
- 7:00Imagine that. Wild, right? Imagine.
- 7:03It's it's changed. I mean, it's very it's very different. There's pros and
- 7:06cons, I think, from the the back of the house and back end kind of numbers
- 7:11things. It's great. you know, it's I'm not exactly a math guy. So, having
- 7:16it spit everything out I need and I just need to accomplish these numbers in
- 7:20order to be successful. It makes it, you know, kind of simple. I love running a
- 7:23business. I don't really love the numbers part of it, but at the end of
- 7:25the day, it's the only thing that matters. So, you know, those have got to
- 7:28match up. I think the personal aspect of it is
- 7:32is where it kind of comes as a con. You know, we use our toast tablets.
- 7:36Yeah. So I think the human interaction is, you know, it depends on the server
- 7:41and my best servers really know how to kind of use both at the same time
- 7:46without losing that, you know, human eye to eye contact and interaction that you
- 7:49get with people. But, you know, that thing becomes a priority. You know, you
- 7:53you need it to put the orders in. But do they do a they hold their tablets
- 7:56tableside? Depends. It really it really depends.
- 8:00There's there's some, you know, there's nights I I don't want them to, but
- 8:04ideally for efficiency wise, you know, getting orders to the kitchen and
- 8:07getting drink orders to the bar as soon as possible, you know, really really
- 8:11makes a difference. And I always tell them, you know, parties of 12 when you
- 8:15have one server going around the table asking for drinks. Like,
- 8:18imagine being able to just take four drinks at a time, put them in, send
- 8:22those four drinks to the bar so they're already getting ready, rather than a
- 8:24bartender getting a tab of 12 drinks at one time and he's like, "Oh god, can
- 8:28someone help me with this?" He could have been making drinks the whole time
- 8:30already and then you bring them out gradually. They don't all have to come
- 8:32out at the same time. You sell an extra drink doing that. You You get an extra
- 8:35round in. You do that for every table. It It adds up.
- 8:38Good point. Yeah, it's Do you
- 8:39use Open Table? Right. I do. I do. I'm starting to look at resi
- 8:44a little bit, too. Open table's great. Resi's not really used down here that
- 8:47much in New York. It's like the only thing that's used now.
- 8:51Is that funny? So you get a lot of people that come down here and even if
- 8:54it's not used down here, they come from New York and then they get down here,
- 8:57they go on resi just cuz that's the only thing they really know. So if I have an
- 9:00account on there, it's like, okay, now people are going to see it. So
- 9:04So unbiased because I started when I started working at Capital Grill 100
- 9:08years ago, I was trained heavily on Open Table there.
- 9:11So I've always been an Open Table user. Open Table is a partner. I love Open
- 9:14Table. They're sponsor. I love them. I honestly unbiasedly think Open Table is
- 9:20really cool for me as a diner. I get points. I get I feel like it's user
- 9:25friendly. My app is like whenever I'm traveling it's like check this out. We
- 9:28know you like this. I feel like it's really good. We're like resi like I just
- 9:32get mad at Resi sometimes. Yeah. User the user interface isn't
- 9:35great. But I'll tell you what no patience.
- 9:37It's a lot less it's a lot less expensive than Open Table.
- 9:40True. I guess from a diner point I get mad when I
- 9:43No, I agree. And I don't open table's not going anywhere, but you know, having
- 9:47both having both of them is is doable. So that might, you know, come into play.
- 9:53Nice because those are actually marketing pieces too that you're you
- 9:55know, Toast has some great marketing pieces to the restaurant as well. So,
- 9:59okay. So, I want you to take me back to the moment that you heard Crosby Kitchen
- 10:05formally. Ara is formally uh we used to be Crosby Kitchen was there for just a
- 10:10small time. When you first found out that was available, what was going
- 10:15through your mind? Did you know your concept before you walked in the door?
- 10:19Did you walk in the door and then say, "No, this is the concept." Like, how did
- 10:22that all come about? Uh, I know the exact moment. So, my
- 10:26business partner, he was kind of my mentor through the whole thing. Not my
- 10:29dad, but someone else. and he was going to be the guy that kind of purchased the
- 10:34commercial building. And we were going to work out a lease together, but he was
- 10:38going to be like my, you know, my guy to get me going. And he was and we were
- 10:43actually playing golf. We were at, I think we were playing at Banyan K at the
- 10:48time. Was still Banyan K. Now it's Dutchman something. We're on the first
- 10:52hole, both in the middle of the fairway, surprisingly. And he gets a text message
- 10:58from the realtor who is selling that property. Okay. It
- 11:01was the first and only time in my life I've stepped off of a golf course. We
- 11:04literally turned around right away, got in our cars, drove right here, and right
- 11:08when I walked in the door, I remember looking at Frank and just being like,
- 11:11"This is it. 100%. This is it."
- 11:14You know, concept wise kind of came a little bit after. I knew that I wanted
- 11:17to do the level of and style of the place. I knew what I wanted that four
- 11:23four and a half star kind of vibe. I knew I wanted the big bar and this and
- 11:28that. So everything kind of fit, you know.
- 11:30What would you say is your like See, some people think say to me like, "Oh,
- 11:34isn't our a Mediterranean?" Like it's not in my eyes.
- 11:37I think we, you know, when we opened we we were always thinking of like a
- 11:41slogan, you know, or like what type of food are we? And you have to give people
- 11:46some sort of a idea, but I always thought that Ara would kind of develop
- 11:51into its own thing, you know, people would kind of think of it, it would
- 11:55create itself. It would happen organically. Um, I think that's why we
- 11:58always said it was globally, you know, inspired.
- 12:02Interesting. I have a restaurant idea for you and I have not
- 12:05I'm always open. I have not said this to anyone out loud
- 12:10ever. So, I'm just going to say it here now cuz clearly I'm not doing it. And if
- 12:14you steal my idea, we have it recorded. I will I'm I want I want
- 12:18You did just say you're clearly not doing it though. So, I want that on the
- 12:22record, too. Happening here. Fair. So I want a restaurant that I can
- 12:27go it has to be like phenomenal not just like
- 12:31so and it's booths and every booth is a different cuisine. So like I go into the
- 12:38restaurant you're always going to cuz like okay so let me back up. I don't
- 12:43want to eat Italian food five nights a week. I don't want to eat sushi five
- 12:46nights a week. I don't want to eat Greek food five nights a week. Right? But I
- 12:50can keep going to the same place because if I go to booth number one, I'm getting
- 12:54this whole Japanese sushi experience. And then the other booth number two,
- 12:58it's like a whole and they're all decorated like that style. They're like
- 13:02little personal mini restaurants. And then booth number three is
- 13:05Mediterranean. I'm not going to take your idea. How
- 13:08about that? We'll put it. I'm not going to take your idea. Don't
- 13:12worry. Come on. cuz I figured
- 13:14how about we just open up five different restaurants that are five completely
- 13:18different things and they're all awesome.
- 13:20That's a lot of work. Yeah, I like restaurant. I'm not ever
- 13:26ever. Okay. So, I want to know what are your biggest lessons from your childhood
- 13:31that you bring into Aura dayto day from your mom, from your dad, from your
- 13:36teachers, you know, like think of like those
- 13:40moments and what cuz you're a leader to how many how many staff members do you
- 13:44have on the whole roster? We've probably got
- 13:47about 60. Yeah. So, you're like a leader to 60
- 13:51people. Yeah. It's like what do you bring that
- 13:54you learned in your youth to them on the daily?
- 13:58This episode is sponsored by Altima Caviar experience exceptional. Visit
- 14:04them at AltimaCaviar.com. You know, my mom was definitely the
- 14:09biggest, I think, component of, you know, that idea of work ethic. You know,
- 14:14she she drilled that in my brother and I and my dad as well. I think we were a
- 14:17little I was a little younger when my dad was had his restaurants and stuff. I
- 14:22don't remember him as much, but you know, all throughout middle school and
- 14:27high school and college, my mom was, you know, going to Manhattan every single
- 14:31night and every single day, I mean, 5:00 a.m. to 7:00 p.m. every single day.
- 14:36Never miss a work. She was at L'Oreal Paris.
- 14:38I love L'Oreal. 37 years president. No, made it all the
- 14:42way to president. Yeah. she had a a big time role and just never never backed
- 14:47down to to anyone or anything and always took the harder route and you know she
- 14:52did it when it was tough like in the 80s and 90s as a as a woman in Manhattan in
- 14:56that in the beauty world it wasn't easy so
- 14:59she really taught that so I would say just just show up you I think people
- 15:04don't understand how important it is especially in the restaurant industry
- 15:07just to show up like I I would tell you my best employees they're there 15
- 15:12minutes early and they stay 50 minutes late.
- 15:14Mhm. And it's hard to find people in this
- 15:16industry that are that consistent and that you don't have to worry about. And
- 15:19that on Saturday nights when you have 350 covers on the books, it's like
- 15:23where's this person or where's that person? It's, you know, she she
- 15:27instilled that idea of you just show up and I don't care if you don't feel well.
- 15:30Like there's got to be a real damn good excuse for you not to show up to work.
- 15:34It's got to be really good. And I think in the restaurant world, it's like
- 15:38people think, "Oh, I can just take off cuz I'm a server. I'm a bartender. I'm
- 15:42a, you know, you wouldn't think that way if you worked for Morgan Stanley,
- 15:46right? So why do you think that way cuz you
- 15:48work for a restaurant? You know, it's I think people need to
- 15:53appreciate where they're at a little bit more. And you know, that includes giving
- 15:59great service, whether it's a Monday at 6:00 or a Friday at 7:30. You know,
- 16:04every table matters. Every person that walks in there is paying the same
- 16:06amount. And you don't know how their day is
- 16:09going. And we got to we got to show up every single day. every single dish.
- 16:12There has not been one time ever that I've been to Ara that you are not there.
- 16:17You're always there. You are running around. You're running
- 16:21to the back to the kitchen. You're running to up to the bar. You're guiding
- 16:24your I see it with my eyes. You're guiding your staff. You're talking to
- 16:28your guests. You're at the tables. Like, and I think that's very very important.
- 16:32I mean, at least around here at our local restaurants, I find from what I
- 16:36notice that the restaurants where the chefs, owners, andor managers are
- 16:40extremely present and table touching, they're the ones that are really doing a
- 16:46really great job. And you know, another person I'll I'll commend to that is was
- 16:50Tavalina. Michael's always the tables. Always slammed. And Laura is still
- 16:57slammed right now. You know, you're both slammed right now and it's off in South
- 17:01Florida. So, there's like something to be said about that. I feel like
- 17:06that's important because you love what we do. You got to love
- 17:08what you do. Are you still like this is still busy
- 17:12time, but you do flavor. Yeah. Yeah. It definitely slows down.
- 17:15You know, summer's Tuesday and Wednesday nights in June are not what they are in
- 17:19January and February. That's for sure. But it it's all relative. you know, the
- 17:24labor's down and costs are down and this that and the other, but and I think it
- 17:29really gives our kitchen and our entire staff more time to really focus on every
- 17:33dish and just make sure it's perfect. You know, I tell the staff that all the
- 17:36time. It's like if we have 60 covers tonight, 60 people are walking out of
- 17:40here and they are going to say they had a phenomenal meal. They're going to tell
- 17:4360 other people about it. Now, when you have 250 people and there's a bunch
- 17:47going on, you know, things happen. You know, something gets overcooked or
- 17:50something gets undercooked and this that and the other. When there's 60 people,
- 17:53there's no excuse. So, every dish has got to be absolutely perfect cuz then
- 17:56come season time, they're all coming back and it's going to be 350, 400
- 18:00people again. I love coming to our restaurants in the
- 18:04summer. It's my favorite because I don't have to wait and I get like I still get
- 18:09good service. I get great food. Everybody's everybody's happy.
- 18:12Everybody's in in a better mood overall like chat with family. not as much
- 18:17stress where otherwise it's like season and
- 18:19they're like I'm like I'm not going there till July. So we're getting ready
- 18:25for Flavor of South Florida which you participate in. Thank you so much for
- 18:30doing that. Absolutely. Every year
- 18:32but you it benefits you know. Absolutely.
- 18:35How tell me how. New faces for sure. Definitely new
- 18:39faces. I think people travel a little bit farther. Ours is a little bit more
- 18:43of a you know it's not inexpensive. Let's say that. And so I think this with
- 18:47the cost that we offer the precourse, you know, meal, it's it gets people out,
- 18:52you know, from West Palm, from up in Stewart, and it gives people a chance to
- 18:56kind of come into Ara and, you know, see it for the first time. And we love it.
- 18:59We'll do it every year. Absolutely. Not just cuz you.
- 19:02Well, you do a phenomenal menu. You do. You usually you're somewhere around like
- 19:06$60 for three courses. And they're good courses. They're good quality courses.
- 19:13I hope maybe you'll put the do soul on it this year. That's what we can do. But
- 19:17think about that. See what we can do.
- 19:19Imagine if you put soul do soul soul. I'd probably say it's our our number one
- 19:24entree for $60 with the food cost nowadays. I'm really proud of all the
- 19:29local restaurants that are able to accomplish that for the diners during
- 19:33our slowest time because that's like you still, you know, you're
- 19:37still running a profit margin. You're still
- 19:40the cost is crazy right now. people. I I try to tell this to people
- 19:44all the time how crazy it is. But so yeah, let's talk about that do soul for
- 19:48a second cuz it has this amazing sauce in it with caviar. I have a gift for
- 19:52you. Oh, okay.
- 19:54Do you like caviar? I love caviar.
- 19:56So our friends at Altima Caviar. Okay.
- 19:58They sponsored this episode. So they brought you a gift. They brought you
- 20:03three cans of caviar. Amber, Beluga, Hybrid, and Siberian.
- 20:11And I don't know how to really open. I'm not I'm getting better at it. Here's a
- 20:15key. Here's a spoon. So, one thing that stands out about you is your belief that
- 20:20great restaurants should be surrounded by other great restaurants.
- 20:24Absolutely. Competition versus collaboration. Like,
- 20:27what are your what are your some of your favorite restaurants in the area?
- 20:30Oh, good question. Let's see. I love Food Shack.
- 20:36Food Shack and Leftovers. I think they do. I haven't been to their new spot,
- 20:39Sweet Fish, yet, but I've heard great things. I think they do a great job.
- 20:42More casual, but the food quality, the people, same thing. Like, I go in there,
- 20:47I see the same people every time. I know exactly who's going to take care of me.
- 20:51They say hi to me. They know what I want. They're, you know, that that goes
- 20:54a long way. And that's I don't go out a lot, but when I do, I go to the places
- 20:59that, you know, have that feeling. Tavalina, Mike, I love going there.
- 21:03Great spot. Mike does a fantastic job over there. The guys over at Blackbird,
- 21:07they're unstoppable machines, these guys. I
- 21:11mean, they are they are unbelievable. Uh it doesn't get much better than that. I
- 21:15mean, they're doing some some big big things all over and on the other side of
- 21:19uh the state as well. So, you know, those are those are
- 21:23probably the top three I could think of the top of my head.
- 21:26You live in Jupiter? I live right here.
- 21:28And you love to golf. I love to golf.
- 21:30Golf just about every day. And you're at R just about every night. Is that
- 21:33correct? I wouldn't say everyday golf, but
- 21:36maybe in the summer. Also, I love golfing in the summer, just like you
- 21:39love going to restaurants that are empty. Golf courses are empty in the
- 21:42summer cuz no one wants to play in the heat and I love the heat. So, I can go
- 21:45play at 12:00 in the afternoon in the middle of July, no problem.
- 21:48Okay. Yeah, that would make sense. I'm not a golfer. I would like to like
- 21:52maybe, you know, do a little mini golf here and there. That works. That's about
- 21:57it. I like my son. Maybe pop fun spot. Speaking of my son, you ought to have
- 22:02kids one day because
- 22:04now that's a good question. Uh yeah, absolutely. Absolutely. 100%.
- 22:08I see being a good dad and like playing sports.
- 22:11I've always I've always loved kids my whole life.
- 22:13I can actually totally see you absolutely doing that.
- 22:15I got a nephew on the way. I've got two godsons already, so I got my I got my
- 22:20hands full right now. But yes, absolutely.
- 22:23So, I'm going to ask you some quick quick questions here and you have to
- 22:27answer them pretty pretty fast. Oh god, they're easy ones. They should be easy.
- 22:32Your favorite restaurant city in the world?
- 22:36New York. Food city. New York. Yeah, sames.
- 22:38One restaurant you wish you had opened. Like a restaurant that is currently open
- 22:45that I wish was mine or like Carbone. Maybe it's Carbone. Maybe it's
- 22:49like Yeah, it's just wish for you. It was yours.
- 22:52I can't think of the name of it, but there was a restaurant in Venice. It was
- 22:56a two Michelin. I think it was two Michelin. my family and I went to and we
- 23:00sat outside on the back like veronda over the wine vineyard and was the most
- 23:06spectacular dinner I've ever had and if I own that place that'd be pretty damn
- 23:09cool. I can't think of the name of it. I'll think of it and get back to you on
- 23:12that so you can post it. That would be cool. What is the most
- 23:16underrated item on ours menu? The cabbage. Our pan seared cabbage is
- 23:22the best thing you've ever had. I've never had it.
- 23:24It is unbelievable. And there you have And chef said to me
- 23:27one day, she's like, "I'm going to put cabbage on the menu." I'm like, "Why?"
- 23:30She goes, "Just have it bite first, then you can decide." I had one bite. I'm
- 23:33like, "All right, cabbage is going on the menu. It is absolutely fantastic."
- 23:37What's the most ordered item on at Ara?
- 23:42Food-wise, uh,
- 23:45probably our salmon crudeo, our dumplings, and our
- 23:50bread and ziki are our top three, I would say, items.
- 23:53I've eaten all of those. Yeah.
- 23:54Yeah. Yeah.
- 23:56Yeah, leave it to me to not be original and try the cabbage. But I really will.
- 24:00It's fantastic. One hospitality rule every business
- 24:03should follow. No chewing gum.
- 24:06Oh, that is I'm 100% on board with this.
- 24:13I literally had somebody that my team knows that I
- 24:18I did I don't go crazy at all. Usually I'm a
- 24:21I'm an easygoing boss, but there are a couple things that get me going and if I
- 24:25catch you with gum, it's not good. Me, too.
- 24:28I can't do it. Oh my gosh, that's hilarious. Because I
- 24:31was They were like, "Oh my god, she's such a bitch." And I'm like,
- 24:35"No, bitch." I I told you to go home because I told
- 24:38No one should ever chew gum ever. Gum out of your mouth.
- 24:40No one should ever chew gum ever. Unless like you're in your car for like 5
- 24:43minutes and there's no one around before you go in somewhere.
- 24:45Like you look like a cow. You can't. Gum should not be legal in 50 states.
- 24:50I'm cringing so hard right now. You don't understand the cringe you
- 24:55I got you. That's for my dad, too. It's a pops thing. He hates gum.
- 24:57That's a thing. I have all of the uh icebreaker mints all the time.
- 25:02Yeah, that's okay. No gum.
- 25:04No gum. No gum. No gum.
- 25:06Glad we got that taken care of here. What is your favorite cocktail after a
- 25:10long shift? H
- 25:16probably I like a nice tequila.
- 25:20What kind any particular brand
- 25:24right now? Griffin's got an art to gnome an onjo. It's fantastic. Arte gnome.
- 25:31Really good. No more of that kas amigos. You don't need any of that. We don't
- 25:34even sell kasmigos. I love a small batch.
- 25:35Artinome is it's not really as heard of. It's probably 10 20 bucks more a bottle
- 25:41for the anjo than it is for Kasamigos ano. And it is three times the tequila.
- 25:46Very nice. I'll let you know. Manjo. Yep.
- 25:49Cabbage and ano. Cabbage. That'll that'll put a smile on
- 25:53your face. What would you be doing if you were not
- 25:57a restaurant owner?
- 26:04Something else I'd love to do. I don't know if I would do it because I don't
- 26:08know how well it would take care of a family. But the other thing I love doing
- 26:13besides owning a restaurant was coaching. I loved coaching.
- 26:18I was a high school coach for a couple years for high school in uh New York
- 26:21City, Regis. And coaching baseball was I loved it. Loved loved loved it.
- 26:27So I would be coaching. Yeah. Well, I have a quick question for you. I
- 26:32want you I'm going to show you a photo of this man and just based on solely
- 26:38based on the photo with no other details, I want you to give the person
- 26:43three words of advice. Okay? Ready? Are you ready?
- 26:52Who's that guy? That's me.
- 26:57How old were you there? I was a
- 27:02Definitely obviously in college. This is my junior year maybe.
- 27:07What would you tell him? Keep working hard.
- 27:13Look at that kid. Yeah.
- 27:15Look at that kid. That was my junior year of college. My
- 27:19senior year. Yeah. Was that 2016? Yeah.
- 27:21Yeah. It was my senior year then. So 10 years. This is 10 years old.
- 27:24Yeah. 10 years old. Think about all you've done in those 10
- 27:28years. It's pretty cool, right?
- 27:30I like that. That was good. Wild times.
- 27:33Yeah. Amen. Those were good times.
- 27:37Those were fun. All right. We I guess we'll wrap it up
- 27:41to ask,
- 27:44do you have any desires to open up another restaurant? Any, where, when,
- 27:50and would it be another Ara?
- 27:54Absolutely. Open up another place. couldn't give you an exact answer on
- 27:59that. I don't would it be another AR? I would open up another AR. Not really
- 28:03anywhere around here, I don't think. Um I have other concepts in my head that I
- 28:07think I would open before I opened another Ara. I want to stay around here
- 28:10ideally. Jupiter, maybe north up to Steward or Hope Sound, maybe a little
- 28:16south, maybe out west. There's a lot going over uh out in Aanir or Panther
- 28:20and south of PGA Boulevard. There's no restaurants out there. And there's
- 28:24it's very densely populated. Traffic's nuts. I think Thirsty Turtle does like
- 28:29$7 million out there or something like that because there's no other place
- 28:32around besides Thirsty Turtles. It's the closest restaurant to all those homes.
- 28:36So, uh, actually, it's something that these guys over at Blackbird kind of,
- 28:39you know, Cleave has I've talked with them a lot about
- 28:42things and they find these, you know, densely populated kind of areas like
- 28:47Palm City, you know, it's that people think you have to go to West Palm or you
- 28:50have to go to Miami. You don't. you really popping off.
- 28:52You really don't. You just got to go where where it makes sense and where
- 28:55people need something. So, yeah, absolutely.
- 28:59I highly recommend you go to Palm City. I think that's a great spot for a
- 29:02restaurant. Okay. And one more thing I want to ask you. If you were to have
- 29:07dinner with your 18-year-old self or your 80-year-old self, who would you
- 29:11have dinner with? My 18-year-old self.
- 29:15That's hard, right? That's a hard question. my 18-year-old self
- 29:21cuz I want to be able to prep him and tell him not to make some of the
- 29:26mistakes that I've made since I've been 18. At 80, I think I might, you know,
- 29:31it's like, oh, how was the how was the life that you lived?
- 29:35Mhm. But I'd want to start as young as
- 29:38possible and just not make those mistakes. That's a good freaking
- 29:40question because then you could talk to the 80-year-old and ask him not to make
- 29:43the mistakes I'm going to make when I'm 50.
- 29:48It's a good question. It's a good one. I'm going to stick with 18 though.
- 29:52We're going to close with that. Go visit Ara.
- 29:54Thank you. In Jupiter and
- 29:57try the cabbage. Try the cabbage. Try the cabbage.
- 30:00See you for flavor next month. Absolutely. Thank you for having me.
- 30:03Appreciate it. Thanks for joining me on Forking Around
- 30:05with Flavor South Florida. If you're in the industry, a business owner, or just
- 30:09want a better understanding of what goes into keeping restaurants alive and
- 30:12thriving, make sure you subscribe and share this episode with someone who
- 30:16should hear it. Flavor South Florida takes place every September from the 1st
- 30:20through the 30th between Palm Beach County and the Treasure Coast. You can
- 30:23find all the amazing dining deals and participating restaurants at flavors
- 30:27south florida.com. Until next time, keep supporting local and keep forking
- 30:31around.