Latest / Connor with Honor: AI, Real Estate and Real Life / AI for Real Estate Agents: The Five Steps I Taught a Room of REALTORS

Transcript

AI for Real Estate Agents: The Five Steps I Taught a Room of REALTORS · Connor with Honor: AI, Real Estate and Real Life

• 0:00
  I had a wonderful seminar yesterday talking about artificial intelligence for agents.
• 0:04
  I was talking about safety protocols. Thank boring.
• 0:08
  But I did talk and you apply AI to your business in some structural way.
• 0:17
  It's a system, and you need to look at your own.
• 0:20
  Particular workflow as a real estate agent and see how you can incorporate bits and pieces of our data.
• 0:29
  The system that's coming, the one that you say, hey, I'm a real estate agent, make it work. That one's potentially coming.
• 0:35
  I don't know how many years that is from today, but right now it's not that. Somebody's promising you that.
• 0:40
  Basically, you can go fishing all day long.
• 0:43
  All you have to do is pay them that $10,000 or $20,000 or $30,000 to be able to install this system just once, they'll say. And, in fact, they might even tell you that you're not going to be paying them anything if you produce for you.
• 0:56
  And the way that little game works is because you're not actually paying them.
• 1:00
  They'll do the heavy lifting. They'll heavy lifting for free up to that point.
• 1:02
  It's really not that heavy, maybe a couple of five-pound dumbbells, but they, you are going to be paying Meta, Facebook, which Meta is Facebook and Instagram for ads, or you're going to be paying some other people. Platform, LinkedIn ads, you're going to be paying Google, pay-per-click ads, whatever it is.
• 1:16
  And of course, you're going to get leads.
• 1:18
  If you advertise pay-per-clicks for sale in any of these platforms, you're going to get leads. Now, that price. is going to be a little steep. Not really for pay-per-clicks.
• 1:28
  I guess maybe it would. Never looked into pay-per-clicks.
• 1:30
  But for any insurance, for example, for attorneys, for real estate, for lending, for mortgages, it's super expensive. But, it, it could scale, it depends on the ad quality and anything else, but, you will get leads, and make maybe not the greatest leads, but they are going to come in. That being the case, then, once the leads come in, then they're their promise has been fulfilled, the guarantee has been obliged, now you're going to start paying them.
• 1:56
  So the credit card that you have on hand. to be hit.
• 1:59
  You as a yesterday, maybe 55, but hour and 30.
• 2:08
  You can see my channel.
• 2:11
  And I put that up at Honor, no, excuse me, HomeMuscle, at HomeMuscle on YouTube.
• 2:16
  You'll be able to see it there. You'll see me at the very front, very, very small, smaller than I am in real life.
• 2:21
  And that's the best video, uh, the video distance from the camera.
• 2:25
  But the mic's good. I have a lapel, so it really, it really sounds good. So you can watch that and see everything I pull out of there. But watching these 59 top videos about artificial intelligence for real estate agents showed me a lot of things.
• 2:39
  Nobody cares about our license. Nobody cares about your license.
• 2:41
  They could give a crap. What they care about is they care about making money. They care about selling you something.
• 2:48
  They're giving you some false promise and some false hope, because they're able to monetize it, at least out the door.
• 2:55
  They don't care about ramifications or repercussions later on, which is interesting to me. It's like there is no conscious built into it.
• 3:01
  There is no bad feeling when they know that they're selling you a false bill of goods and they're going to have you jump at the bit because of because we all want those extra leads.
• 3:10
  Here's what you do as an agent. This is what I walked through people yesterday. Most people, as they're dealing with their favorite large-language model, then the question comes in, which one should I use?
• 3:19
  Well, here's Which one do you like? Have you played with any of them?
• 3:22
  And have you paid for any of them?
• 3:25
  If you've already gone through on in 20 bucks a month and you've spent maybe a couple months treating Chat GPT or Clawed like they're a good thing.
• 3:32
  Google search or a vending machine, which means basically you're putting in something very simple and you're getting something out that.
• 3:39
  I mean, you're not winning the Pulitzer Prize by what it's producing because you're not really using it to its full potential.
• 3:46
  So you're getting crap, but it's, it's had a month of crap or two months of crap on a paid for plan, so that memory is pretty strong.
• 3:52
  That being the case, maybe that's the one you don't want to stay with. But if you have a little time and you you've never messed with Anthropic's Clawed, that's the maker of Clawed Anthropic, maybe you could conceive that. You know, check it out a little bit. They'll give you some on the free.
• 4:09
  Uh, I just wouldn't make that big deal.
• 4:11
  You know, I'm going to give you a ring commitment type thing with a free system until, because the memory's not going to be there.
• 4:17
  So, you just find one. Then I would go over to Grok.
• 4:21
  Grok, you know, everybody you might hate.
• 4:23
  Elon, maybe you love Elon, but the fact of the matter is betting against him doesn't seem to be very self-serving. Doesn't seem to be profitable, I guess that's the one. Anyway, go to look at Grok.
• 4:35
  Grok has, he appears to And that being the case, no matter what that means, it's, it's a, it's a big What is Grok is going to become probably more powerful, that's Grok AI. Go play with that one, they should give you some free stuff. Google Gemini as well, they're not like hitting homeruns like, it seems like Anthropic Squad is. and OpenAI's ChadGBTR, but, you know, everybody's kind of running a little neck and neck in this.
• 5:03
  thing. It's, it's this week, when this model's on top, because of some, some change, but then a couple of days later, now, oh, now this model trumps it.
• 5:13
  So it, it really is like a playoff with this whole thing.
• 5:17
  Find the one you like. They're going to be constructed differently.
• 5:19
  The personalities are a little bit different, but all of them are probably going to kiss your butt. They're probably going to tell you how great you are, how fantastic you look, how they can't believe that they've been waiting so long for you. or maybe they won't get that, uh, that nasty, but they will talk very friendly to You might push back a little bit. You might want to tell them, hey, listen, you don't have to kiss up to me. You know, you don't have to treat me like that. You don't have to placate me or gaslight me. Just please be honest with me.
• 5:48
  If I bring you an idea and you do your research and you figure it out that, that it, this is a ridiculous idea and, and you, you know, double, maybe triple checked it.
• 5:57
  That's where this auditing is important.
• 6:00
  Then tell me. I'm, I'm a big person. I can take it. Go ahead and you tell me.
• 6:05
  And then it will. Now, I would push back on some of the things that tell me. Even if it tells you that you're the most handsome or most beautiful person in the world. I would say, really? You really think so? Anyway, check it.
• 6:18
  Make sure that it's not producing stuff and just trying to tell you what it what you want to hear. In actuality, they don't want to lose any subscribers.
• 6:28
  So that being the case, like a magazine ad, they might try to keep that content just what you want to see.
• 6:33
  Websites as well, serving a better information of just what people want to see, because they want to try to keep people around. Videos such as this, unless you have a release date. Look at the beginning and kind of make the, uh, the thumbnail image. I haven't made it for this one yet, but you make the thumbnail image. Not so misleading, but a little misleading. Maybe something tricky, something clickbait. Well, that's what's going to get the views.
• 6:57
  And you can watch how people watch this video or any of the videos you're watching. There's a fall-off rate at the beginning.
• 7:03
  But if you have really strong hooks and follow it up, it kind of sticks. But sometimes you can sometimes, the hooks that are being offered aren't fulfilled within the video. I try not to do that.
• 7:12
  But, again, you know. I know I'm not hitting those home runs either, but I am trying to bring some kind of education to people in real estate. So we'll once you find out which model you want to use, just like I talked about in the class and that next step is go ahead and go on. Make a commitment. Exchange rings at the beach.
• 7:28
  Give it your $20 a month and I would start there and then from that point you want to teach it about yourself.
• 7:35
  You want to tell it who you are. I'm Conor.
• 7:37
  I'm from here. I grew up here. I, my parents were like this.
• 7:41
  And typing that is probably not the best way to convey it.
• 7:45
  You have an iPhone, you have some kind of a device, you have a recorder on there, you can record your information.
• 7:52
  There's transcription systems out there. Your own computer can transcribe text.
• 7:56
  Your phone is able to do that as well.
• 7:58
  Just look up the right app to use.
• 8:01
  On my computer, I have a, a, a, a video platform called Loom. It does automatic transcription, transcriptions, there's free systems, Canva, Prime Video. That might give you a little as well, but you just want to get the text into the large language model that you're using.
• 8:16
  Some of that can read an mp4 file, if it is a mp3, if it is an actual sound file or WAV file. These are some of the types of files that are produced.
• 8:26
  Well, they'll be able to read it, to do that transcription. I'm just talking about getting the audio file into the large language model. So, if it can then digest it.
• 8:38
  Once it digests it, I built a blog post.
• 8:41
  I'll share it with you. I shared it at the meeting yesterday.
• 8:43
  Maybe a QR code. It's at SantaClaritaArtificialIntelligence.com forward slash. So put the forward slash.
• 8:51
  That's the, uh, the question mark key.
• 8:54
  And then you, cause the slash tilde. So it's forward, like it's leaning at a fall front as you're reading to the right.
• 9:01
  There's also a backslash. Hashmark, which is a little bit further above the enter key on the keyboard.
• 9:07
  So, you type the website. Write out Santa Clarita Artificial Intelligence altogether.
• 9:11
  You put a period, C-O-M, and then you put that placeholder.
• 9:14
  That, that, that forward slash, which is again, that, that question mark key.
• 9:20
  And then you put. You're going to type this, no spaces, S-R-A-R, 0-8-2-0.
• 9:28
  You can stop this here. Until you get your browser up.
• 9:31
  I put all the stuff there from the seminar yesterday.
• 9:33
  I put all of the information.
• 9:35
  And there's no gate. What that means in, you know, web lingo, is there's nothing you have to fill out to get it. I'm not asking for email. I'm not asking for anything.
• 9:46
  Just go there and I put the resources in there. What that's going to show you is it's going to give you, after you do this little, this little skit with yourself and you talk about it.
• 9:54
  How great you are and your background and so on and so forth, and, and give it everything in the, in the video that you're going to watch. There's a lot of, some concern that, now I'm telling a large language model, all these personal secrets. You don't have to go down the rabbit hole of, of whatever ails you.
• 10:14
  Just talk about your business, your structure.
• 10:16
  You know, I was a police officer a long time. Maybe that gives me some kind of value. A good police officer, not the one that wants to hurt people, but the one that actually wants to help people, maybe carrying that message.
• 10:27
  into a business like Real Estate is Beneficial, and it will extract that from it. It will say, well, maybe this is the a better area to start from when it comes to real estate. Have you ever thought about representing veterans?
• 10:39
  Have you ever thought about focusing your business in a more niche market like law enforcement or? The military, or the teachers, or the studios.
• 10:49
  We're out here in California and in Los Angeles, so.
• 10:51
  That's another option. And we have people, wives of people, that work for different Teamster outfits, different electronics. different nutrition outfits, different plumbing outfits, and that's, that's their plan of attack. We have people that work in the senior housing world. Luxury housing world.
• 11:05
  Then, you're thinking, why wouldn't everybody want to be luxury?
• 11:08
  Yeah, some people just can't pull that off, because the people. The people up at that level in the world, they're, they might not be us, they might not be you, but if you're aligned with them.
• 11:18
  If you can learn how to be like them, play that Kamakama Chameleon type thing, well maybe, maybe you'll fit in. And nobody likes to fake either.
• 11:26
  It would almost have to be a genuine chameleon where you fake it enough, you eventually make it Maybe that would, that would survive in that kind of an environment, but it's going to depend.
• 11:36
  That is a, who you know, kind of an entry point into luxury real estate. In addition. In addition, though, there's plenty of room for the people that aren't known because they don't want to tie up with the nonsense. They're up to people that are super wealthy, super rich, that want to sell off residential real estate for stuff they own, and they don't want their agency to the one that's going to be bought and be on the front page of the Beverly Hills newspaper telling about their experiences with this particular ad. celebrity, this particular person.
• 12:05
  Now, of course, everybody signs non-disclosure agreements, NDAs, but. But, you know, those little secret meetings where, where it's off the record and money exchanges.
• 12:15
  Which I think is illegal under these, under that rule if you have an NDA signed or at least, you know. held, held as some kind of a, a standard that a lawsuit could be filed, follow up on a potentially one, that being the case. You know, maybe they'd go outside the normal channels and they don't trust their producer, they don't trust their, you know, scouter. or their, ah, agent and they go ahead and hire their own. So that market is still free and clear for a lot of people.
• 12:42
  Now if you're trying to sell real estate in Nantucket or, ah, that place up in New York, yeah, you're probably going to have to know the old Obamas and have an autographed, signed picture to be able to sell real estate there.
• 12:54
  So a few things. Give it it. You're AI acknowledging who you are.
• 12:58
  Get it to understand you. Because, for example, I said this. There's gonna be people that are gonna want to use you over me, no matter what that is.
• 13:07
  They're gonna like you, they're gonna align better with you, they're gonna think you're more peaches and cream than Conor McIver.
• 13:13
  And that's fine, that's who you want to go after.
• 13:16
  So don't be too concerned about other people.
• 13:19
  People are gonna fall in love with your personality. Maybe, like me, you're aligned with Donald Trump.
• 13:23
  Maybe you think Trump is just wonderful. Maybe you're not.
• 13:26
  Maybe you're to say it out loud. Maybe you're not too concerned because we all have opinion. There's some other presidents I've seen that other people are watching.
• 13:33
  But that never changed my view of the people that were aligned with them, because I look a little bit deeper.
• 13:40
  At the end of the day, when, you know, the horses are coming over the hill, and it's last man standing, we're all going to be back-to-back fighting. The same, the same demons. And I think that's when human, humanity will align at some point, and it's going It's very cryptic, but it is important to know that I don't fight about those issues, I believe in them.
• 13:59
  I believe God. I believe in Jesus Christ. I trust in Him as my Lord and Savior. I don't think we were evolved.
• 14:04
  I think we were created. All of these little things, I, I, the death penalty is something I support.
• 14:10
  These are all triggers. Right? These cause people to go crazy.
• 14:14
  And you can talk about other things as well.
• 14:16
  But ultimately, you're up alignment, your circle, those people that are going to be aligned with you, they're going to be able to come to you because they're going to have, and if you want, you're going to be putting that forward-facing foot out there and they will either be going to choose you or not choose you.
• 14:33
  But this is by way of getting a niche.
• 14:35
  So if you tell, you're artificial intelligence. It's part of that exercise.
• 14:39
  Telling it all about who you are, then that system will align itself.
• 14:44
  in a particular way and start producing content, start producing information that's going to be published online.
• 14:51
  on blogs or social media pertaining to what you're asking.
• 14:54
  It's going to start speaking in your voice. And then it's going to start being more. More like you and the true trier of fact with anything it produces. If you have somebody close to you.
• 15:04
  A spouse, significant other, a they or them, or whomever that knows you, though, knows you pretty well. You've given it them something that the machine produced, an email that you want them to proof, or something of that nature. And you give it to them, and you say, I'd like you to read this. I wrote this, this morning, this is in reference to that. client I was telling you about, or this person I want to respond, respond to.
• 15:27
  Can you, you mind looking at it, and letting me know? I know what you think. And they're going to take it, and they're going to look at it, and if they say, you didn't write this, this is it. This isn't in your voice, okay? You didn't finish.
• 15:38
  You didn't get done with your AI. You didn't train it enough.
• 15:41
  So then you go back. On that website that I gave you, Santa Corita, artificialintelligence.com forward slash SRT.
• 15:48
  On that page, I put in prompts. What you can do, and what I said in the meeting yesterday, is you can talk to your agent, your, uh, large language model, your A.I. You chat to GBT, or Anthropic, or Google's Gemini, or Elon's Grok, or whatever. Microsoft Post Copilot's another one.
• 16:10
  Somebody I'm meeting through Meta in their Facebook.
• 16:12
  Yeah, I, I just don't think, I think that would be a waste of time. A of time at this point, but that doesn't mean next week they're going to be winning the game. Tune in for more for that.
• 16:21
  But you're not, uhm, you, you put the information in and then it's going to give you.
• 16:26
  I lost, I completely lost. lost my train of thought.
• 16:28
  Alright. So, where, where are we right now? Don't know because Connor lost his train of thought.
• 16:34
  Let's move into that next, that next little phase.
• 16:38
  Once you go back, Over. I was going to say, so on that website, on that page, that's where you're able.
• 16:44
  So a little point, and I'll go back to this. A little point is this, when you're doing your videos, AI is going to do them quite perfectly.
• 16:51
  There's not going to be any mistakes. There's not going to be lags.
• 16:53
  There's not going to be any not remembering where we were, and I would leave those in. And I said that in a meeting yesterday, AI Slop is going to be so, so much out there.
• 17:05
  People are going to miss the huge. Human Slop. And I think Human Slop's good. And when I screw something up, or I misspeak, or miss-say something, blah, blah, blah. And I say that sort of thing, I keep it live. I don't cut it out, I just leave it there.
• 17:17
  Because I think that shows. And I think humanness is going to be a commodity in a very short amount of time.
• 17:25
  All right. And again, I lost my other train of thought. It should come back to me.
• 17:29
  As usual, thank you're teaching it.
• 17:34
  You'r .com forward slash 08, uh, SRAR0820.
• 17:41
  On there, you're going to see. Different, uhm, PDFs, different informational resources right there on that page pertaining to the talk, I hope. One of those is going to be how you have AI prompt you to extract all of who you are.
• 17:56
  Uh, as they say in Alice in Wonderland, pull out your muchness. Pull out all that information about you.
• 18:03
  And then, it'll be able to take that, because it'll basically become your interviewer, or urch. It'll interview you, and by that case, it will talk to you, it will, it, it will extract out of information pertaining to who you are, and that's part of the prompt where you're gonna say, I'm a real estate agent. I'm a stockbroker.
• 18:24
  I'm a commodities trader.
• 18:27
  I'm an insurance salesman. I am a plumber.
• 18:29
  I'm an electrician. And I want you to get to know me so we can help each other and my business grow together.
• 18:37
  So I want you to interview me. It's something like that.
• 18:40
  It's a lot more detailed. And a lot cleaner because I'm trying to recall it from memory and I need all about memory.
• 18:46
  So you give it that information. And it will then start talking to you.
• 18:49
  I said something in the meeting yesterday that I think kind of hit home.
• 18:52
  You can have this thing, you know. You don't have to sit in a circle with all your peers and be judged.
• 18:59
  You can have AI judge you in the company. home from your own cell phone. Some of them are getting even better with the voice.
• 19:06
  And pretty soon, probably definitely by Christmas, it's going to be just like talking to your neighbor or your best friend.
• 19:14
  And a little scary on one side, because people are already falling in love with these things, people are already already marrying them, I think, in other countries. Well, who knows where.
• 19:25
  Humans are great. But, you know, that's how proficient they're becoming in the execution of the English language.
• 19:31
  And the systems themselves. The lag, and the stuff, and them stepping on you, and not, not able, you're not able to interrupt that, that's it. it's becoming much more human, much more flowing, and again, it's gonna be super slow. super close to talking to another human, and before long, you won't notice. Then they'll get the, the, uh, indicator. Indicators, or the emojis, or the avatars for human beings, right, the video components. Right now, I'm going to go to Hey Jim. Somebody asked me yesterday what I use.
• 20:01
  Hey Jen is one that I use, but it's not there.
• 20:04
  It's, So if you watch people produce video with, hey Jen, it's the hair on females, because of the way that it moves. It just doesn't look natural yet.
• 20:14
  If you watch, and I had a reference to this, if you watch Will Smith's Eating Spaghetti, that's a progressive, a progressive theory from kind of the beginning, right? or a few years ago, there was a video that went viral of Will Smith eating spaghetti, and Will Smith.
• 20:30
  looked like he had some major physical problems.
• 20:34
  So that was AI creating that. Now it's gone to Will Smith eating spaghetti.
• 20:38
  You can't tell that it's not Will Smith eating spaghetti.
• 20:42
  Don't ask me why, it's like I'm trying to run Doom on everything, it's, it's hilarious, and it, you gotta love tech people, it's so great. But now Will Smith eating spaghetti looks like Will Smith eating spaghetti, and I think his kid is there, his son, is also eating spaghetti.
• 21:02
  The spaghetti's coming off the fork in a real fashion.
• 21:05
  It's not, like, disappearing in the void of the mouth.
• 21:08
  And all that stuff's just getting worse. With, with us and with our processes, I don't know if, you know, sales is going to get to the point where I can generate, you know, 500 videos on HN and have them just roll blowing up on the world. I don't know how much traction that's going to give me or how much people are going to trust me in that regard. I think that's going to be a failure for a lot of agents.
• 21:31
  It depends on what you're selling though. But when you're talking about high-ticket items like real estate where commissions are expensive as well, so everything costs. And you have a multiple components, multiple facets to one purchase of one residence.
• 21:44
  And in some cases, the buyer pays but can't use the seller's agent, even if they wanted to try to simplify the process because it's just outlawed, I think. There's seven or eight states that allow the practice to do allowed agency in California where I am. It's allowed, but there's some agencies. even like myself, that just don't do it because, God, just what a mess. You have to become bipolar agent.
• 22:06
  You have to go against the people that have hired you, if you're, if you're the listing agent.
• 22:11
  Now you have to play anti, anti-agent. Anti-seller, because now you have the buyer requesting things and you're seller at the very beginning part of your pitch or discussion. The intention was, well, I'm not gonna, I'm not gonna involve myself in any kind of BS repairs, and then the buyer brings something. You take that to the seller.
• 22:26
  So I said, well, I let you represent the buyer.
• 22:29
  I said, it was okay, because somebody else agents ask.
• 22:32
  And even if they don't, well, you're representing the buyer.
• 22:35
  You're supposed to be on my side. I thought we had that. I thought you said you weren't going to bring me any frivolous BS repairs where they're trying to chisel money.
• 22:43
  It's a GFCI outlet. It's, you know, for the electrician to come out and replace it, it's a hundred dollars. It's a pretty good deal. Well, you pay it. I'm not going to pay it. I told you. Yeah. So, and then they hate you and then you're in that regard.
• 22:54
  So, some people are good with that.
• 22:57
  you practice, what your o you tell it about yourself to speed, then you want to share with it your stuff.
• 23:07
  If you're a Tom Ferry, Mike Ferry, Ferry Ferry, Ferry, Ferrier, Ferryite, and if you're a Brian Buffini person, if you're filling in the name of this coach.
• 23:16
  here, if you're those people and you have scripts and data that you've collected over time, maybe you can maybe you're one of those people that have great records. Well, if you have all of that, dump it in. Share it with your AI, and then have your AI use that to help you build your business.
• 23:34
  You don't even have to go so far as to give him how.
• 23:39
  Him. Here we go. Give the AI how they should help you.
• 23:44
  I think they'll figure it out. Use a very good model.
• 23:47
  Whatever they have listed there. Choose the top for this little exercise.
• 23:52
  And then put your information in there. It'll help it knows about you.
• 23:55
  It's got your documentation, your data.
• 23:58
  Maybe you have in there other information that you've gleaned.
• 24:01
  Over years in the realistic world or whatever profession or business you're in.
• 24:05
  Plug all that stuff in there as well. Be there.
• 24:08
  Because AI is driven with data.
• 24:10
  The difference in personalities of these different machines is because of, uh, the learning part of the process.
• 24:17
  They all have all the data. Some of them might have a little bit more. Some companies that might have been affiliated in some way with the government might have a little bit other data.
• 24:26
  Some companies that are affiliated with real estate might have the real estate data, but all these things are kind of stealing data from each other via, uhm, my disillusion.
• 24:38
  What's the word?
• 24:41
  I know you're going to tell me. They extract, distillate, They extract other information from other large language models so they don't have to go out there and try to find the data. Is it illegal when they do to say they're messing up, they're taking their intellectual property, but then the argument comes back, they say, well, they've taken all of our intellectual property. They've taken some people that have real intellectual property, not like Conor, that think I have a good Pulitzer Prize winning novel based on but actual Pulitzer Prize winning novels, and they use that for training material, and the people that wrote those books and put all that data, and had that big brain, and, you know, blood, sweat, and tears type people that got it out there publicly. Well, it's, it's taken, it's extracted, it's used to train the model, and I don't think there's been any change. You pay back some lawsuits, but I don't know if anything's ever happened. That information that you have.
• 25:30
  about who you are, just put it in there.
• 25:32
  Put all the other stuff in there as well. It'll start churning out stuff that sounds very much like you. You get your little failsafe mechanism, talk to somebody, have them look at it, and if, if they say, yeah, that's a nice email, you did a good job.
• 25:44
  Congratulations, Connor, you, you put together a great email.
• 25:47
  Say, ha, ha, ha, that's my AI. Wow, it sounds just like you, that's the point. After you do that, then everybody's got a drawer full of contacts.
• 25:55
  Maybe you've got a whole shoebox full of cocktail napkins, and you've got names and phone numbers written on them.
• 26:00
  That's what you need. You have information from other people.
• 26:02
  Other people that need to go in here. Now, if you already have, uh, uh, some kind of a contact or content or consumer.
• 26:09
  Relationship Management Software, CRM. That's good, but maybe it's not. That hasn't been touched. AI can make that thing become touched. AI can start to send out emails.
• 26:21
  depending on what email you connect it to.
• 26:23
  I would just say, it's a great exercise.
• 26:27
  I would just say, make sure that AI doesn't, you don't let AI become so automated.
• 26:33
  That it's going to just start firing off emails on your behalf.
• 26:37
  If it's firing off a newsletter.
• 26:39
  And you have it coordinated with your Gmail, have it coordinated with a system that I set up.
• 26:46
  that I have access to, or another system where you have it coordinated with your email. And it's a newsletter thing, so it goes out every couple of weeks. At least bet it before it goes. Every single send to a list of 20,000 people, you'll get it. I understand. You don't have to check them all, as long as they're all the same. You check it once, and then you make sure it's right. Read it all.
• 27:06
  Make sure the links work, because sometimes it's going to tell you that, oh, yes, it's perfect. Ready to send.
• 27:12
  Are you ready to send it? Just give me the go. Well, if you give it the go, maybe there's something broken.
• 27:17
  Maybe the QR code that's broken. That you wanted to use.
• 27:20
  Maybe it used something else. And yeah, that happens. Not on purpose. But, I mean, when sometimes these models, when you're saying, you know what, I have a car wash, three blocks, three blocks. blocks away from my house, I need to get my car washed, this is the question.
• 27:34
  Uhm, I was just wondering, it's a beautiful day out.
• 27:37
  Should I walk or should I take the car?
• 27:40
  And then the, the AI comes by and says, well, you know, beautiful day, it's only three blocks out. I would walk.
• 27:45
  You should be walking. They say, well, you know, actually, but, but, you know, I wanted to get my car washed.
• 27:50
  Um, but you think walking's best? Absolutely.
• 27:53
  You just go for a walk. It'll do you some good, clear your mind, and make you and then you say, but how am I going to get my car washed?
• 28:01
  And then pause and then ask, oh, oh, I see what you mean. You know what, you're right. Yeah, you're going to have to take the car because you're going to get the car washed. So that doesn't seem like a complicated thing. It's a problem and you have something with the brain the size of a universe in the AI trying to trillions of parameters, trillions of, that's a lot, that's a lot of parameters, whatever a parameter is, but. it's got to be more than a bit, I would think, a bit is a one or a zero, so there's a lot in there, a lot of information on there.
• 28:28
  a lot of data, but when you ask it a question, something that a human would find.
• 28:34
  a child would find easy to answer, sometimes it chokes. So when it's producing content, producing email, producing emails, producing newsletters, and it's doing it, make sure you go through it because there's bound to be something. When you're asking it to do research or using some kind of a data pointer, you want to talk about how.
• 28:54
  Consumers have issues with plumbing companies and so many in percentages they say 30% of people don't trust their plumber.
• 29:03
  I don't know what the number is. So if you're going to do that, make sure you push back a little bit if you're putting forward-facing numbers in front of the public and you're having AI do that, make sure you push back and you say, are we sure these numbers are right? Is this exactly what it is?
• 29:19
  So, you might be typing. all of this to these days.
• 29:21
  I would say this. Typing is great.
• 29:25
  I'm a fine math typer. The football coach in high school had all of us meatheads take typing classes.
• 29:32
  And we all took typing because he was dating the typing instructor, and she would pass us.
• 29:38
  So that was a good thing, but it taught me an invaluable skill.
• 29:42
  But there's nothing like talking. Talking gets you way faster.
• 29:45
  So there's a couple options out there.
• 29:48
  Most of these systems have a microphone on the bottom of it.
• 29:52
  Most of them. Your computer also has.
• 29:55
  Most of them have the ability to talk. I know on the Mac, it's the F5. Yeah, I know on the PC.
• 30:01
  I don't know what F5 key? F7 key? Oh, it's F5 key. It's F5. It's F5 on both.
• 30:11
  So, the machines have a way.
• 30:13
  If you have a speaker, if it has an embedded speaker, you should be able to talk through it. And most of the time it's pretty good. WhisperFlow is something that I have.
• 30:21
  I had the free version, it got me a lot. way. I was really impressed. I would check out WhisperFlow.
• 30:27
  Uhm, once you get used to using it.
• 30:29
  You really won't want to touch keyboards again.
• 30:32
  I have the mouse enabled on everything.
• 30:34
  So I click that center button, the wheel. And once I click the center button, then whichever machine I'm on, yeah.
• 30:41
  One's not enough, apparently, but we'll see. Whatever machine I'm on, I'm able to click it and then start talking to it.
• 30:46
  And then the words come out. And WhisperFlow actually puts things.
• 30:49
  If you're talking and you make a screw up, like, oh, I mean, I didn't make a mistake, it'll actually go back and forth. And fix the screw up and stick mistake in there.
• 31:00
  If you didn't want that there, it'll kind of pick up on that little screw up. It's also good for, if you're vibe coding, if you're one of those people that have kind of jumped on that bandwagon and wanted to build something. WhisperFlow's pretty good at coordinating it when you're talking or speaking to it. It will put that together.
• 31:17
  So these are the first good steps. You want to get AI to know you more, and that's where a lot of people make a mistake when they're first jumping into the system. They're treating it like a vending machine.
• 31:25
  So that's what all of this is meeting came into yesterday.
• 31:29
  And that's what we talked about. So teach it about you, teach it about yourself. If you're pushing back saying, well, I don't want anybody to know anything about me. Yeah, we're talking business here. It's going to be your PhD level assistant.
• 31:40
  If you had. That employee that you were going to hire, you're going to hire a journeyman, journey person. I don't know if that was a rookie, brand new, a copy. or a boot, but if you're going to be hiring somebody new, you're not going to put a brand new car, a cop in the car. Alright, go out there and enforce the law. You're going to put it with a training officer after it's finished at the academy.
• 32:00
  So it's got the training and experience, the college, the education, the life, or it has reached the age. then that next step is going to be the formal training. If you're going to bring somebody into your business, you're not going to just let them go. Same thing with AI.
• 32:13
  You shouldn't just let go. You need to go in there and you need to train and talk to it, just like the large scale.
• 32:18
  language model companies that are producing these massive AI machines do, and they do it on a massive scale. In fact, that's where the data isn't expensive in comparison to the training of these models. That's expensive.
• 32:32
  That's ridiculous. So, that's where it is. So, that's why this distillation thing, this is. It's extracting of the information from other large-language model companies, other competitors in the world. Yeah, that's, that's being shredded.
• 32:44
  heavily and it'll probably continue.
• 32:47
  I don't know if lawsuits are going to come out of it because you kind of have the fruit of the poisonous tree doctrine.
• 32:52
  In the long run, it's a legal thing. I'm not an attorney.
• 32:54
  Watch out. So, if we were to stop somebody on a train, traffic stop, and, and I just went in without any probable cause, any reasonable suspicion, what would ever I needed to get into a particular part of that car and I found drugs.
• 33:09
  If I couldn't articulate it and I violated the law in seizing those drugs.
• 33:13
  Yes, the drugs are illegal. You know, if I took 500 pounds of Phentermine, or Phentermine? No, what's that stuff? Cocaine.
• 33:20
  We'll go cocaine because I got that. Phen, Phen, no, that's something else. It's going with the weight loss things.
• 33:26
  Anyway, so you got the drugs. All these drugs.
• 33:28
  You find all these drugs. Well, it's going to be thrown out in court.
• 33:31
  Even, even the public defenders are going to throw it out in court.
• 33:34
  I don't care if they have guns. The bodies that were found in the trunk, because you got in the car illegally, fruit of the poisonous tree, everything after that fact.
• 33:42
  is void. Doesn't work. That's the same thing that happens in the world.
• 33:46
  The first part of this where people take IP information, intellectual property from us normal folks, and again, I'm not the Pulitzer Prize winner.
• 33:55
  I'm not winning novelist, but they took some of their work, they took other work that existed out there that was, you know, owned by somebody. Have you ever put, uh, illegal images? Have you ever taken an image from a website?
• 34:06
  So you're getting, giddy, the image people.
• 34:08
  I have one. I'm a motor cop. I'm armresting this kid on the back of my police motorcycle. It's kind of a spoof picture.
• 34:14
  But I tried to use it once and Giddy owns the rights to that because some reporter, some were at that school, God, I don't even remember where, somewhere in the valley, when I was an LAPD motor cop, I got in that position.
• 34:25
  He took the picture, Getty, bought the picture, owns the picture. I tried to use the picture.
• 34:31
  I get a nice letter. Better stop it, or we're going to sue you. That's that intellectual property problem.
• 34:37
  Those pictures, they're everything. They're everywhere, right?
• 34:39
  They can be created, but to use them without permission, explicit permission, yeah, there's a problem.
• 34:46
  That kind of skipped in the, uh, AI absorption space. But just kind of to break it down, so they translate. Some of these models, and some of them are trained a little differently. Some of them are going to talk to you a little bit different, so get used to it. But that's how you train it, right? Take the care, take the time.
• 35:02
  It's going to be with us. The better the memory gets, the better it gets. And that's why, instead of a free one, I would get a pay-for-one. Also, I wouldn't, ah, I wouldn't hold it. I wouldn't hold any validity to some of the people out there saying that you can put whatever information into it, as long as you click the incognito button, or as long as you don't. Don't share training data with the company, because you can shut that stuff off. That you're okay.
• 35:29
  That you can put. People's sensitive information into these systems.
• 35:33
  Don't you worry about it. Yeah, I wouldn't believe that for a second.
• 35:36
  There's been subpoenas, there's been people that have done bad things, and they've gone, and they've been able to extract information.
• 35:43
  The information through the vendor, through the creator of the LLM, the particular company, they've been able to get that information.
• 35:50
  The only way to really protect yourself without any concern, unless they kick your door down and come into your house to grab your server, would it be to have your own artificial intelligence system?
• 36:02
  In your own house, and that's what they call open source.
• 36:06
  Something that you can install on a big enough computer.
• 36:08
  Have a big enough machine. And those are getting even more pricey by the day, just because computers are computing memories become a commodity, apparently, because the people that manufacture it have said it's become a commodity.
• 36:20
  Maybe the data centers are attributing to that cost increase as well.
• 36:26
  But to buy one of these computers, that'll run your own artificial intelligence, another option, and there's ways to do it, you can get it. Get some kind of a wrapper, some kind of a harness on top of it that instead of talking to just, ah, somebody's phone. Smart with no personality kind of gives you a personality, gives you some of the tools these other public-facing models like ChatGBT.
• 36:48
  ChatGBT, you can have it go into your email, you can have it go into your calendar, you And same thing with Cods and Profit, right? You can have the connectors out there, these bridges that are going to attach.
• 37:00
  Your typical daily workflow and hook up the system so it's more intelligent, it's more connected. Just don't let it start doing stuff on its own, just watch out for that. And I said this in a meeting yesterday, back in the beginning. We didn't give the credit card numbers to the, the World Wide Web, because everybody said, oh, you'd be crazy. It's easy to give your credit card information to Amazon.
• 37:21
  Well, now it's no problem.
• 37:24
  And right now, ,how the craziness is giving your credit card information, banking information, artificial intelligence, your chat, GPT, your phone or your anthropic's clawed, to book you a trip. But, pretty soon, I mean, people are testing it by going to the supermarket.
• 37:38
  Getting those, uh, temporary credit cards.
• 37:40
  Putting 50 bucks on it. See what it can do. It made me some money. You got access to this 50 card. 50 bucks. And in some cases, at least some of the videos, maybe they get all the clicks, but, uh, yeah, they're turning 50 bucks into 60 bucks.
• 37:51
  Pretty good. I'm Conor.
• 37:53
  That's a lot. I hope you're well. Thanks for watching. Santa Clarita Artificial Intelligence.
• 37:57
  If you need me, my phone number is there, I think.
• 38:00
  And, of course, you can book an appointment at bookwithhonor.com.
• 38:03
  Bookwithhonor.com.
• 38:06
  And, uh, yeah, it'll take 15, 20, 30 minutes. We'll see how I can help.
• 38:11
  All right. I'll talk to you soon. Thanks for watching. Be well.
• 38:13
  Have a fantastic day.