Latest / The Catalyst for the Trades

Women in Charge: How AI and Automation Are Powering Home Service Growth
How do women in the trades go from underfunded marketing and clunky tech to dominating their local markets with AI and automation? In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with three powerhouse home service entrepreneurs—Courtney Van Delden Supplee (Van Delden Wastewater Systems), Amanda Casteel (Cherry Blossom Plumbing), and Stephanie Allen (AirWorks Solutions).
You’ll hear real stories of growth from women-led businesses in HVAC, plumbing, and septic services. The conversation dives into hard-won lessons on failed marketing investments, the leap from…
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