Latest / Retail Media Breakfast Club
AI Is Quietly Rewriting Retail Media: What Happens When Shoppers Stop Searching?
Sometimes I feel like the town crier waving a bell about AI and retail media, proclaiming "the end is nigh!", but there's a reason I keep humming the same tune. AI-enabled shopping isn’t a future problem. It’s already reshaping how consumers discover, research, and decide what to buy, yet much of the retail media industry is still eerily quiet about it.
In this episode, I react to telling statements made by Sam Khoury, Chief Strategy Officer at Marketecture, who recently appeared on the ADSN podcast. What happens when shoppers move their intent upstream — away from retailer-owned surfaces and…
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