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105. What Happens When No One Signs Up · Burning Brightly

• 0:00
  By
• 0:00
  Wednesday
• 0:00
  of
• 0:01
  my
• 0:01
  launch
• 0:01
  week
• 0:01
  for
• 0:02
  the
• 0:02
  studio,
• 0:02
  I
• 0:02
  had
• 0:02
  not
• 0:03
  had
• 0:03
  a
• 0:03
  single
• 0:04
  signup,
• 0:04
  not
• 0:05
  one
• 0:05
  person,
• 0:06
  and
• 0:06
  my
• 0:07
  beloved
• 0:08
  brain
• 0:08
  blessed,
• 0:09
  had
• 0:09
  a
• 0:09
  full
• 0:09
  list
• 0:10
  of
• 0:10
  reasons
• 0:10
  why.
• 0:11
  No
• 0:11
  one
• 0:11
  was
• 0:11
  signing
• 0:12
  up.
• 0:12
  It
• 0:12
  meant
• 0:12
  failure.
• 0:13
  It
• 0:14
  meant
• 0:14
  nobody
• 0:14
  wanted
• 0:14
  what
• 0:15
  I
• 0:15
  had.
• 0:15
  It
• 0:16
  meant
• 0:16
  I
• 0:16
  wasn't
• 0:16
  worthy
• 0:17
  to
• 0:17
  be
• 0:17
  a
• 0:17
  coach.
• 0:18
  It
• 0:18
  meant
• 0:18
  that
• 0:18
  I
• 0:18
  was
• 0:18
  never
• 0:19
  gonna
• 0:19
  succeed
• 0:19
  and
• 0:20
  I
• 0:20
  should
• 0:20
  just
• 0:20
  close
• 0:21
  up,
• 0:21
  shop,
• 0:22
  close
• 0:22
  the
• 0:22
  whole
• 0:22
  thing
• 0:22
  down
• 0:23
  quietly
• 0:23
  and
• 0:23
  pretend
• 0:24
  it
• 0:24
  never
• 0:24
  happened.
• 0:25
  But
• 0:25
  you
• 0:25
  know
• 0:26
  what?
• 0:26
  I
• 0:26
  didn't
• 0:26
  do
• 0:26
  that
• 0:27
  You.
• 0:27
  Even
• 0:27
  though
• 0:27
  I
• 0:27
  wanted
• 0:28
  to,
• 0:28
  and
• 0:28
  today
• 0:29
  I
• 0:29
  wanna
• 0:29
  tell
• 0:29
  you
• 0:29
  why.
• 0:30
  I
• 0:30
  want
• 0:30
  to
• 0:31
  talk
• 0:31
  to
• 0:31
  you
• 0:31
  about
• 0:31
  that
• 0:32
  specific
• 0:32
  feeling
• 0:33
  that
• 0:33
  happens
• 0:33
  in
• 0:33
  the
• 0:33
  middle
• 0:34
  of
• 0:34
  doing
• 0:34
  something
• 0:34
  scary
• 0:35
  and
• 0:35
  putting
• 0:35
  yourself
• 0:35
  out
• 0:36
  there
• 0:36
  and
• 0:37
  why
• 0:37
  it
• 0:37
  can
• 0:37
  be
• 0:37
  one
• 0:37
  of
• 0:37
  the
• 0:38
  most
• 0:38
  important
• 0:38
  moments
• 0:39
  in
• 0:39
  your
• 0:39
  entire
• 0:40
  business
• 0:40
  journey
• 0:41
  because
• 0:41
  how
• 0:42
  you
• 0:42
  handle
• 0:42
  it
• 0:42
  determines
• 0:43
  almost
• 0:44
  everything.
• 0:46
  This
• 0:47
  is
• 0:47
  Burning
• 0:47
  Brightly,
• 0:48
  a
• 0:48
  podcast
• 0:48
  for
• 0:48
  Christian
• 0:49
  moms
• 0:49
  who
• 0:49
  are
• 0:49
  feeling
• 0:50
  called
• 0:50
  to
• 0:50
  build
• 0:50
  a
• 0:50
  business
• 0:51
  and
• 0:51
  share
• 0:51
  their
• 0:51
  light
• 0:52
  with
• 0:52
  the
• 0:52
  world.
• 0:53
  I'm
• 0:53
  Bonnie
• 0:53
  Wescomb,
• 0:54
  a
• 0:54
  life
• 0:54
  coach,
• 0:55
  mom
• 0:55
  and
• 0:55
  entrepreneur,
• 0:56
  and
• 0:56
  I'm
• 0:57
  honored
• 0:57
  to
• 0:57
  be
• 0:57
  your
• 0:57
  guide
• 0:57
  as
• 0:58
  you
• 0:58
  face
• 0:58
  this
• 0:58
  business
• 0:58
  building
• 0:59
  adventure
• 0:59
  full
• 1:00
  of
• 1:00
  highs,
• 1:00
  lows.
• 1:01
  And
• 1:01
  everything
• 1:01
  in
• 1:01
  between.
• 1:03
  This
• 1:03
  is
• 1:03
  where
• 1:03
  we
• 1:03
  help
• 1:03
  each
• 1:03
  other
• 1:04
  find
• 1:04
  the
• 1:04
  courage
• 1:05
  to
• 1:05
  shine.
• 1:10
  So
• 1:11
  let's
• 1:11
  back
• 1:11
  up.
• 1:12
  I
• 1:12
  told
• 1:12
  you
• 1:12
  last
• 1:12
  week
• 1:13
  that
• 1:13
  I
• 1:13
  was
• 1:13
  gonna
• 1:13
  be
• 1:13
  launching
• 1:14
  a
• 1:14
  small
• 1:15
  group
• 1:15
  of
• 1:15
  founding
• 1:16
  members
• 1:16
  into
• 1:17
  the
• 1:17
  Burning
• 1:17
  Brightly
• 1:18
  Business
• 1:18
  Studio,
• 1:18
  which
• 1:19
  is
• 1:19
  a
• 1:19
  membership
• 1:19
  I
• 1:19
  have
• 1:20
  dreamed
• 1:20
  about
• 1:20
  four
• 1:20
  years.
• 1:21
  You
• 1:21
  guys,
• 1:22
  I
• 1:22
  love,
• 1:22
  love,
• 1:22
  love
• 1:23
  the
• 1:23
  energy
• 1:23
  of
• 1:23
  groups.
• 1:24
  I
• 1:24
  love
• 1:24
  the
• 1:24
  energy
• 1:24
  of
• 1:25
  memberships.
• 1:25
  I
• 1:25
  love
• 1:25
  to
• 1:26
  have
• 1:26
  people
• 1:26
  on
• 1:26
  board
• 1:26
  together
• 1:27
  building
• 1:28
  a
• 1:28
  business,
• 1:28
  but
• 1:28
  I
• 1:29
  just
• 1:29
  wasn't
• 1:29
  ready
• 1:29
  to
• 1:29
  do
• 1:29
  that.
• 1:30
  So
• 1:30
  I
• 1:30
  was
• 1:30
  only
• 1:30
  coaching
• 1:30
  one-on-one
• 1:31
  for
• 1:31
  so
• 1:31
  long,
• 1:31
  and
• 1:32
  I
• 1:32
  finally.
• 1:33
  had
• 1:33
  the
• 1:33
  feeling
• 1:34
  that
• 1:34
  it
• 1:34
  was
• 1:34
  the
• 1:35
  right
• 1:35
  time
• 1:35
  to
• 1:35
  start
• 1:35
  this.
• 1:35
  So
• 1:35
  I've
• 1:36
  been
• 1:36
  so
• 1:36
  excited.
• 1:36
  I've
• 1:36
  been
• 1:37
  planning
• 1:37
  and
• 1:37
  scheming
• 1:38
  and
• 1:38
  reading
• 1:38
  and
• 1:38
  researching
• 1:39
  and
• 1:40
  doing
• 1:40
  all
• 1:40
  the
• 1:40
  things
• 1:40
  to
• 1:40
  get
• 1:41
  ready
• 1:41
  for
• 1:41
  this.
• 1:42
  I
• 1:42
  was
• 1:42
  so
• 1:42
  pumped,
• 1:43
  and
• 1:43
  I
• 1:43
  don't
• 1:43
  think
• 1:43
  I've
• 1:43
  ever
• 1:43
  had
• 1:44
  an
• 1:44
  offer
• 1:44
  that
• 1:44
  I've
• 1:44
  been
• 1:45
  as
• 1:45
  excited
• 1:45
  about.
• 1:46
  Okay.
• 1:46
  I've
• 1:46
  been
• 1:46
  thinking
• 1:46
  about
• 1:46
  it
• 1:46
  for
• 1:46
  so
• 1:47
  long,
• 1:47
  planning
• 1:47
  it,
• 1:47
  dreaming
• 1:48
  it,
• 1:48
  sketching
• 1:49
  out
• 1:49
  what
• 1:49
  it
• 1:49
  could
• 1:49
  look
• 1:49
  like,
• 1:50
  and
• 1:50
  finally
• 1:50
  decided,
• 1:51
  okay,
• 1:51
  I'm
• 1:51
  gonna
• 1:51
  do
• 1:51
  this
• 1:51
  founding
• 1:52
  member
• 1:52
  launch
• 1:52
  at
• 1:52
  a
• 1:53
  really
• 1:53
  low
• 1:53
  price.
• 1:54
  Invite
• 1:54
  a
• 1:54
  handful
• 1:55
  of
• 1:55
  people
• 1:55
  in
• 1:55
  and
• 1:57
  build
• 1:57
  it
• 1:57
  with
• 1:57
  them,
• 1:57
  right?
• 1:58
  Get
• 1:58
  lots
• 1:58
  of
• 1:58
  feedback
• 1:59
  and.
• 1:59
  Just
• 2:00
  kinda
• 2:00
  be
• 2:00
  best
• 2:00
  buddies
• 2:00
  with
• 2:01
  my
• 2:01
  new
• 2:01
  members
• 2:02
  and
• 2:02
  they
• 2:02
  can
• 2:02
  tell
• 2:02
  me
• 2:02
  exactly
• 2:03
  what
• 2:03
  they
• 2:03
  want,
• 2:03
  and
• 2:03
  then
• 2:03
  later
• 2:04
  on
• 2:04
  when
• 2:04
  we're
• 2:04
  a
• 2:04
  little
• 2:04
  bit
• 2:04
  more
• 2:05
  ready,
• 2:05
  I
• 2:05
  can
• 2:05
  open
• 2:05
  it
• 2:05
  for
• 2:06
  more
• 2:06
  people
• 2:06
  for
• 2:07
  the
• 2:07
  public.
• 2:07
  So
• 2:08
  I
• 2:08
  felt
• 2:08
  that
• 2:09
  crazy
• 2:09
  rush
• 2:09
  that
• 2:09
  comes
• 2:09
  into
• 2:10
  your
• 2:10
  business,
• 2:10
  right,
• 2:10
  like
• 2:11
  excitement
• 2:11
  and
• 2:11
  also
• 2:12
  terror,
• 2:12
  that
• 2:13
  it's
• 2:13
  gonna
• 2:13
  go
• 2:13
  terribly
• 2:14
  and
• 2:14
  it,
• 2:15
  it
• 2:15
  feels
• 2:15
  so
• 2:16
  good
• 2:16
  and
• 2:16
  so
• 2:16
  awful
• 2:17
  at
• 2:17
  the
• 2:17
  same
• 2:17
  time.
• 2:17
  You
• 2:17
  probably
• 2:18
  know
• 2:18
  what
• 2:18
  I'm
• 2:18
  talking
• 2:18
  about.
• 2:18
  So
• 2:18
  I
• 2:19
  geared
• 2:19
  up,
• 2:19
  I
• 2:19
  planned
• 2:20
  the
• 2:20
  content,
• 2:20
  I
• 2:20
  mapped
• 2:21
  out
• 2:21
  the
• 2:21
  launch
• 2:21
  week.
• 2:22
  I
• 2:22
  let
• 2:22
  myself
• 2:23
  dream
• 2:23
  big
• 2:24
  about
• 2:24
  what
• 2:24
  it
• 2:24
  would
• 2:24
  look
• 2:24
  like
• 2:25
  if
• 2:25
  it
• 2:25
  just
• 2:25
  went
• 2:26
  perfectly.
• 2:27
  Now,
• 2:27
  let
• 2:27
  me
• 2:27
  tell
• 2:27
  you
• 2:28
  really
• 2:28
  quickly
• 2:28
  why
• 2:28
  I'm
• 2:28
  telling
• 2:28
  you
• 2:29
  this
• 2:29
  behind
• 2:29
  the
• 2:29
  scenes,
• 2:30
  because
• 2:31
  I
• 2:31
  think
• 2:31
  it's
• 2:31
  really
• 2:32
  critical
• 2:32
  that
• 2:32
  business
• 2:33
  coaches
• 2:33
  be
• 2:33
  very,
• 2:34
  very
• 2:35
  upfront
• 2:36
  and
• 2:36
  vulnerable
• 2:36
  about
• 2:37
  what
• 2:37
  business
• 2:37
  looks
• 2:37
  like,
• 2:38
  all
• 2:38
  right?
• 2:38
  That's
• 2:38
  the
• 2:39
  same
• 2:39
  for
• 2:39
  every
• 2:40
  coach.
• 2:40
  If
• 2:40
  you're
• 2:40
  a
• 2:41
  weight
• 2:41
  loss
• 2:41
  coach
• 2:41
  and
• 2:41
  you
• 2:42
  pretend
• 2:42
  like
• 2:42
  it's
• 2:42
  only
• 2:43
  ever.
• 2:43
  Downhill
• 2:44
  losing
• 2:44
  weight,
• 2:45
  your
• 2:45
  people
• 2:45
  are
• 2:45
  gonna
• 2:45
  quickly
• 2:46
  lose
• 2:46
  trust
• 2:47
  in
• 2:47
  you
• 2:47
  because
• 2:47
  everyone
• 2:48
  knows
• 2:48
  losing
• 2:48
  weight
• 2:48
  is
• 2:49
  not
• 2:49
  a
• 2:49
  downhill,
• 2:50
  easy
• 2:50
  road.
• 2:50
  It's
• 2:51
  hard,
• 2:51
  right?
• 2:52
  There's
• 2:52
  ups,
• 2:52
  there's
• 2:53
  downs,
• 2:53
  there's
• 2:53
  successes,
• 2:53
  there's
• 2:54
  failures.
• 2:54
  That's
• 2:55
  true
• 2:55
  in
• 2:55
  any
• 2:55
  transformation,
• 2:56
  especially
• 2:57
  in
• 2:57
  business.
• 2:57
  So
• 2:58
  I
• 2:58
  made
• 2:58
  a
• 2:58
  goal
• 2:59
  a
• 2:59
  while
• 2:59
  ago
• 2:59
  to
• 2:59
  be
• 2:59
  really,
• 3:00
  really
• 3:00
  transparent
• 3:00
  with
• 3:01
  you
• 3:01
  guys
• 3:01
  I
• 3:01
  tell
• 3:01
  you
• 3:01
  a
• 3:02
  lot
• 3:02
  of
• 3:02
  the
• 3:02
  things
• 3:02
  that
• 3:02
  go
• 3:02
  right
• 3:02
  in
• 3:03
  my
• 3:03
  business
• 3:03
  and
• 3:03
  a
• 3:03
  lot
• 3:03
  of
• 3:03
  the
• 3:03
  things
• 3:04
  that
• 3:04
  go
• 3:04
  wrong,
• 3:05
  because
• 3:05
  if
• 3:05
  I
• 3:05
  don't,
• 3:06
  I
• 3:06
  don't
• 3:06
  think
• 3:06
  you're
• 3:06
  gonna
• 3:06
  trust
• 3:07
  me
• 3:07
  to
• 3:07
  be
• 3:08
  a
• 3:08
  coach
• 3:08
  who
• 3:08
  can
• 3:08
  give
• 3:09
  it
• 3:09
  to
• 3:09
  you
• 3:09
  straight
• 3:09
  to
• 3:10
  tell
• 3:10
  you
• 3:10
  that
• 3:10
  might
• 3:10
  work
• 3:11
  and
• 3:11
  it
• 3:11
  might
• 3:11
  not,
• 3:12
  and
• 3:12
  it's
• 3:12
  all
• 3:12
  okay.
• 3:13
  Right?
• 3:13
  If
• 3:14
  you
• 3:14
  remember
• 3:14
  how
• 3:14
  I
• 3:14
  talk
• 3:15
  about
• 3:15
  business
• 3:16
  being
• 3:16
  a
• 3:16
  science
• 3:16
  experiment,
• 3:17
  there's
• 3:17
  no
• 3:17
  shame
• 3:18
  when
• 3:18
  the
• 3:18
  science
• 3:18
  experiment
• 3:18
  doesn't
• 3:19
  turn
• 3:19
  out
• 3:19
  as
• 3:19
  expected.
• 3:20
  It
• 3:20
  just
• 3:20
  gives
• 3:21
  us
• 3:21
  a
• 3:21
  lot
• 3:21
  of
• 3:21
  information.
• 3:22
  So
• 3:22
  that's
• 3:22
  why
• 3:22
  I
• 3:22
  give
• 3:22
  you
• 3:22
  this
• 3:23
  behind
• 3:23
  the
• 3:23
  scenes
• 3:23
  because
• 3:23
  when
• 3:24
  things
• 3:24
  don't
• 3:24
  turn
• 3:24
  out
• 3:24
  as
• 3:24
  expected,
• 3:25
  I
• 3:26
  want
• 3:26
  you
• 3:26
  to
• 3:26
  remember
• 3:27
  this
• 3:27
  episode
• 3:27
  and
• 3:27
  go,
• 3:28
  it's
• 3:28
  all
• 3:28
  gonna
• 3:28
  be
• 3:28
  okay.
• 3:29
  That
• 3:29
  happened
• 3:30
  to
• 3:30
  Bonnie
• 3:30
  too.
• 3:30
  I
• 3:30
  want
• 3:31
  everyone
• 3:31
  to
• 3:31
  know
• 3:32
  that
• 3:32
  business
• 3:32
  is
• 3:33
  an
• 3:33
  up
• 3:33
  and
• 3:33
  down
• 3:33
  journey,
• 3:33
  and
• 3:34
  I
• 3:34
  want
• 3:34
  you
• 3:35
  to
• 3:35
  know
• 3:35
  what
• 3:35
  happens
• 3:35
  to
• 3:36
  your
• 3:36
  brain
• 3:36
  in
• 3:36
  the
• 3:36
  process
• 3:36
  of
• 3:36
  it.
• 3:37
  Okay?
• 3:37
  So
• 3:37
  the
• 3:38
  plan
• 3:38
  was
• 3:38
  to
• 3:38
  open.
• 3:38
  The
• 3:39
  door's
• 3:39
  Monday,
• 3:39
  close
• 3:40
  'em
• 3:40
  on
• 3:40
  Friday,
• 3:40
  just
• 3:40
  a
• 3:40
  very
• 3:41
  short
• 3:41
  window
• 3:41
  and
• 3:42
  just
• 3:42
  allow
• 3:42
  a
• 3:43
  small
• 3:43
  group
• 3:43
  in
• 3:43
  so
• 3:43
  we
• 3:43
  could
• 3:43
  build
• 3:44
  this
• 3:44
  thing
• 3:44
  together.
• 3:44
  So
• 3:45
  Monday
• 3:45
  came,
• 3:45
  doors
• 3:45
  opened
• 3:46
  and
• 3:46
  I
• 3:47
  waited,
• 3:48
  and
• 3:48
  Tuesday
• 3:48
  came
• 3:49
  and
• 3:49
  I
• 3:49
  waited,
• 3:50
  and
• 3:50
  Wednesday
• 3:51
  came.
• 3:51
  And
• 3:51
  you
• 3:52
  guys,
• 3:52
  I
• 3:52
  had
• 3:52
  to
• 3:52
  give
• 3:53
  myself
• 3:53
  a
• 3:53
  limit
• 3:54
  to
• 3:54
  how
• 3:54
  often
• 3:54
  I
• 3:54
  was
• 3:55
  gonna
• 3:55
  refresh
• 3:55
  my
• 3:55
  browser
• 3:56
  'cause
• 3:56
  I
• 3:56
  wanted
• 3:56
  to
• 3:56
  keep
• 3:56
  looking
• 3:57
  for
• 3:57
  these
• 3:57
  great
• 3:57
  members.
• 3:57
  We
• 3:57
  were
• 3:57
  gonna
• 3:58
  be.
• 3:58
  Best
• 3:58
  buds
• 3:58
  and
• 3:59
  build
• 3:59
  this
• 3:59
  thing
• 3:59
  together.
• 4:00
  And
• 4:00
  they
• 4:00
  did
• 4:00
  not
• 4:01
  come
• 4:01
  nobody
• 4:02
  on
• 4:02
  Monday,
• 4:03
  nobody
• 4:03
  on
• 4:03
  Tuesday,
• 4:04
  and
• 4:04
  nobody
• 4:04
  on
• 4:04
  Wednesday.
• 4:05
  And
• 4:05
  then
• 4:06
  let's
• 4:06
  just
• 4:06
  say
• 4:07
  crap,
• 4:07
  started
• 4:07
  to
• 4:07
  get
• 4:08
  real
• 4:08
  in
• 4:08
  my
• 4:09
  lovely
• 4:09
  brain.
• 4:10
  of
• 4:10
  course
• 4:11
  the
• 4:11
  mental
• 4:11
  meltdown
• 4:12
  starts.
• 4:13
  Okay?
• 4:13
  So
• 4:14
  I
• 4:14
  have
• 4:14
  been
• 4:14
  in
• 4:14
  business
• 4:14
  long
• 4:15
  enough
• 4:15
  to
• 4:15
  know
• 4:16
  that
• 4:16
  this
• 4:17
  happens
• 4:18
  all
• 4:18
  the
• 4:18
  time.
• 4:19
  I
• 4:19
  call
• 4:19
  it
• 4:19
  the
• 4:19
  rollercoaster
• 4:20
  of
• 4:20
  business,
• 4:20
  and
• 4:21
  we
• 4:21
  like
• 4:21
  to
• 4:21
  call
• 4:21
  this
• 4:21
  specific
• 4:22
  moment,
• 4:22
  the
• 4:22
  Valley
• 4:23
  of
• 4:23
  Despair.
• 4:23
  It
• 4:23
  shows
• 4:24
  up
• 4:24
  in
• 4:24
  almost
• 4:25
  every
• 4:25
  launch,
• 4:26
  every
• 4:26
  new
• 4:26
  offer,
• 4:27
  every
• 4:27
  big
• 4:27
  scary
• 4:28
  thing
• 4:28
  you
• 4:28
  do
• 4:28
  in
• 4:28
  your
• 4:28
  business.
• 4:29
  My
• 4:29
  book
• 4:29
  launches
• 4:30
  next
• 4:30
  week,
• 4:30
  you
• 4:30
  guys.
• 4:31
  I
• 4:31
  have
• 4:31
  felt
• 4:32
  so
• 4:32
  many
• 4:32
  valleys
• 4:32
  of
• 4:33
  despair
• 4:33
  in
• 4:33
  writing
• 4:33
  that
• 4:34
  thing.
• 4:34
  To
• 4:34
  fully
• 4:35
  understand
• 4:35
  the
• 4:35
  valley
• 4:35
  despair.
• 4:36
  I
• 4:36
  want
• 4:36
  you
• 4:36
  to
• 4:36
  imagine
• 4:37
  hiking
• 4:37
  the
• 4:37
  Grand
• 4:38
  Canyon.
• 4:38
  I
• 4:39
  have
• 4:39
  hiked
• 4:39
  the
• 4:39
  Grand
• 4:39
  Canyon
• 4:39
  a
• 4:39
  couple
• 4:40
  of
• 4:40
  times
• 4:40
  now.
• 4:40
  It's
• 4:41
  awesome.
• 4:41
  I
• 4:41
  love
• 4:41
  it.
• 4:42
  But
• 4:42
  I
• 4:42
  want
• 4:43
  you
• 4:43
  to
• 4:43
  imagine
• 4:43
  what
• 4:43
  it
• 4:43
  feels
• 4:43
  like
• 4:44
  at
• 4:44
  the
• 4:44
  beginning
• 4:44
  of
• 4:44
  the
• 4:44
  hike.
• 4:44
  You're
• 4:44
  at
• 4:45
  the
• 4:45
  top
• 4:45
  of
• 4:45
  this
• 4:46
  giant
• 4:46
  ravine,
• 4:47
  right?
• 4:47
  And
• 4:47
  you're
• 4:47
  like,
• 4:47
  this
• 4:47
  is
• 4:48
  gonna
• 4:48
  be
• 4:48
  so
• 4:48
  cool.
• 4:49
  You're
• 4:49
  kinda
• 4:49
  excited.
• 4:49
  Some
• 4:50
  trepidation.
• 4:51
  But
• 4:51
  for
• 4:51
  the
• 4:51
  most
• 4:51
  part,
• 4:52
  you're
• 4:52
  looking
• 4:52
  forward
• 4:52
  to
• 4:52
  it.
• 4:53
  Then
• 4:53
  I
• 4:53
  want
• 4:54
  you
• 4:54
  to
• 4:54
  imagine
• 4:54
  what
• 4:54
  it
• 4:54
  feels
• 4:54
  like
• 4:55
  on
• 4:55
  the
• 4:55
  other
• 4:55
  side.
• 4:56
  Let's
• 4:56
  say
• 4:56
  you
• 4:56
  hike
• 4:56
  rim
• 4:57
  to
• 4:57
  rim,
• 4:57
  right?
• 4:57
  So
• 4:57
  you
• 4:57
  go
• 4:58
  down
• 4:58
  one
• 4:58
  side
• 4:59
  and
• 4:59
  up
• 4:59
  the
• 4:59
  other
• 4:59
  one.
• 5:00
  Now
• 5:00
  on
• 5:00
  the
• 5:00
  other
• 5:01
  rim,
• 5:01
  you
• 5:01
  are
• 5:01
  feeling
• 5:02
  exhausted,
• 5:03
  but
• 5:03
  exhilarated
• 5:04
  and
• 5:04
  so
• 5:04
  proud
• 5:04
  of
• 5:04
  yourself,
• 5:05
  right?
• 5:06
  Two
• 5:06
  distinct,
• 5:06
  but
• 5:07
  fairly
• 5:07
  similar
• 5:07
  feelings,
• 5:08
  excitement,
• 5:09
  pride.
• 5:10
  Little
• 5:10
  bit
• 5:11
  of
• 5:11
  terror.
• 5:11
  but
• 5:12
  what
• 5:12
  does
• 5:12
  it
• 5:12
  feel
• 5:12
  like
• 5:13
  in
• 5:13
  the
• 5:13
  middle?
• 5:14
  I
• 5:14
  mean,
• 5:14
  well,
• 5:14
  exactly
• 5:15
  in
• 5:15
  the
• 5:15
  middle,
• 5:15
  like
• 5:15
  you're
• 5:15
  at
• 5:15
  the
• 5:15
  bottom
• 5:16
  of
• 5:16
  the
• 5:16
  canyon.
• 5:16
  That
• 5:16
  feels
• 5:16
  pretty
• 5:17
  good
• 5:17
  too,
• 5:17
  until
• 5:17
  you
• 5:17
  realize
• 5:17
  you
• 5:17
  have
• 5:18
  to
• 5:18
  hike
• 5:18
  back
• 5:18
  out.
• 5:19
  But
• 5:19
  in
• 5:19
  the
• 5:19
  middle
• 5:19
  of
• 5:20
  the
• 5:20
  hiking
• 5:20
  down,
• 5:20
  which
• 5:21
  side
• 5:21
  note
• 5:21
  is
• 5:21
  not
• 5:22
  as
• 5:22
  easy
• 5:22
  as
• 5:22
  it
• 5:22
  seems
• 5:22
  because
• 5:23
  your
• 5:23
  knees
• 5:23
  won't
• 5:23
  give
• 5:24
  out,
• 5:24
  or
• 5:25
  in
• 5:25
  the
• 5:25
  middle
• 5:25
  of
• 5:25
  hiking
• 5:25
  up,
• 5:26
  it
• 5:26
  is
• 5:27
  terrible.
• 5:28
  It
• 5:28
  kind
• 5:29
  of
• 5:29
  sucks.
• 5:30
  It
• 5:30
  is
• 5:30
  hard.
• 5:31
  You're
• 5:31
  regretting
• 5:31
  all
• 5:31
  your
• 5:32
  life
• 5:32
  choices.
• 5:33
  You
• 5:33
  are
• 5:33
  either
• 5:33
  sweating
• 5:34
  to
• 5:34
  death
• 5:34
  or
• 5:34
  freezing
• 5:35
  because
• 5:35
  you
• 5:35
  know
• 5:35
  there's
• 5:36
  like
• 5:36
  a
• 5:36
  50
• 5:37
  degree
• 5:37
  temperature.
• 5:38
  Difference
• 5:38
  when
• 5:38
  you
• 5:38
  hike
• 5:38
  down
• 5:38
  that
• 5:39
  canyon.
• 5:40
  So
• 5:40
  the
• 5:40
  valley
• 5:40
  of
• 5:41
  despair
• 5:41
  is
• 5:41
  uncomfortable,
• 5:42
  you
• 5:43
  guys,
• 5:43
  it
• 5:43
  feels
• 5:44
  kind
• 5:44
  of
• 5:44
  awful.
• 5:45
  So
• 5:46
  if
• 5:46
  you
• 5:46
  are
• 5:46
  not
• 5:47
  prepared
• 5:47
  for
• 5:47
  the
• 5:47
  valley
• 5:47
  of
• 5:48
  despair,
• 5:48
  you
• 5:48
  will
• 5:49
  be
• 5:49
  thrown
• 5:49
  off
• 5:50
  course.
• 5:50
  You
• 5:50
  will
• 5:50
  be
• 5:51
  frustrated.
• 5:51
  You
• 5:52
  will
• 5:52
  think.
• 5:53
  Oh,
• 5:53
  I
• 5:53
  didn't
• 5:53
  know
• 5:53
  this
• 5:53
  was
• 5:53
  coming.
• 5:54
  It's
• 5:54
  time
• 5:54
  to
• 5:54
  quit.
• 5:55
  It's
• 5:55
  brutal
• 5:56
  because
• 5:56
  your
• 5:56
  brain
• 5:57
  fills
• 5:57
  in
• 5:57
  the
• 5:58
  silence
• 5:58
  when
• 5:58
  people
• 5:59
  don't
• 5:59
  come
• 6:00
  with
• 6:00
  its
• 6:00
  absolute
• 6:01
  worst,
• 6:02
  and
• 6:02
  your
• 6:02
  brain
• 6:03
  can
• 6:03
  be
• 6:03
  a
• 6:03
  bully
• 6:04
  sometimes,
• 6:05
  but
• 6:05
  it's
• 6:05
  not
• 6:05
  its
• 6:05
  fault.
• 6:06
  We'll
• 6:06
  talk
• 6:06
  about
• 6:06
  that
• 6:06
  in
• 6:06
  a
• 6:06
  second.
• 6:07
  So
• 6:07
  this
• 6:07
  is
• 6:07
  what
• 6:07
  my
• 6:07
  brain
• 6:08
  was
• 6:08
  telling
• 6:08
  me
• 6:08
  by
• 6:08
  Wednesday
• 6:09
  when
• 6:09
  no
• 6:09
  one
• 6:09
  had
• 6:09
  signed
• 6:09
  up.
• 6:10
  No
• 6:10
  one
• 6:11
  wants
• 6:11
  this.
• 6:12
  You
• 6:12
  read
• 6:12
  the
• 6:13
  room
• 6:13
  wrong.
• 6:13
  You
• 6:14
  are
• 6:14
  a
• 6:14
  dummy.
• 6:15
  You've
• 6:15
  been
• 6:15
  doing
• 6:15
  this
• 6:15
  for
• 6:15
  years
• 6:16
  and
• 6:16
  still
• 6:16
  you
• 6:16
  can't
• 6:17
  figure
• 6:17
  it
• 6:17
  out.
• 6:18
  Maybe
• 6:18
  you
• 6:19
  should
• 6:19
  just
• 6:19
  quit.
• 6:20
  Oh,
• 6:20
  isn't
• 6:21
  my
• 6:21
  brain
• 6:21
  so
• 6:21
  kind
• 6:22
  to
• 6:22
  me?
• 6:22
  Yeah,
• 6:23
  it's
• 6:23
  not.
• 6:24
  But
• 6:25
  why
• 6:25
  does
• 6:25
  your
• 6:25
  brain
• 6:25
  do
• 6:25
  this?
• 6:25
  We
• 6:26
  know
• 6:26
  this,
• 6:26
  right?
• 6:26
  Because
• 6:26
  my
• 6:26
  brain
• 6:27
  wants
• 6:27
  me
• 6:27
  to
• 6:27
  stop
• 6:28
  doing
• 6:28
  hard
• 6:28
  things.
• 6:29
  My
• 6:29
  primitive
• 6:29
  brain
• 6:30
  is
• 6:30
  like,
• 6:30
  could
• 6:30
  you
• 6:30
  please
• 6:30
  just
• 6:31
  go
• 6:31
  take
• 6:31
  a
• 6:31
  nap
• 6:32
  or
• 6:32
  watch
• 6:32
  some
• 6:32
  Netflix?
• 6:33
  'cause
• 6:33
  all
• 6:33
  this
• 6:33
  business
• 6:34
  building
• 6:34
  is
• 6:35
  too
• 6:35
  much
• 6:35
  for
• 6:35
  us.
• 6:36
  Too
• 6:36
  much
• 6:36
  growth,
• 6:37
  too
• 6:37
  much
• 6:37
  stress.
• 6:38
  Go
• 6:38
  do
• 6:38
  something
• 6:39
  easy,
• 6:39
  right?
• 6:39
  So
• 6:39
  it
• 6:39
  likes
• 6:39
  to
• 6:40
  bully
• 6:40
  me
• 6:40
  a
• 6:40
  little
• 6:40
  bit
• 6:40
  when
• 6:41
  things
• 6:41
  don't
• 6:41
  feel
• 6:41
  good.
• 6:42
  It's
• 6:42
  like,
• 6:42
  we
• 6:42
  don't
• 6:43
  wanna
• 6:43
  feel
• 6:43
  this
• 6:43
  anymore.
• 6:44
  Go
• 6:44
  do
• 6:44
  something
• 6:45
  easier,
• 6:45
  please.
• 6:46
  All
• 6:46
  right,
• 6:46
  so
• 6:47
  I
• 6:47
  wanna
• 6:47
  ask
• 6:47
  you,
• 6:47
  can
• 6:47
  you
• 6:48
  relate
• 6:48
  to
• 6:48
  any
• 6:48
  of
• 6:48
  that?
• 6:49
  I
• 6:49
  think
• 6:49
  most
• 6:50
  of
• 6:50
  us
• 6:50
  can,
• 6:51
  and
• 6:51
  I
• 6:51
  think
• 6:51
  a
• 6:52
  lot
• 6:52
  of
• 6:52
  you
• 6:52
  have
• 6:52
  probably
• 6:53
  already
• 6:53
  been
• 6:53
  in
• 6:54
  your
• 6:54
  own
• 6:54
  version
• 6:54
  of
• 6:55
  that.
• 6:55
  Wednesday
• 6:56
  Valley
• 6:56
  of
• 6:56
  Despair.
• 6:57
  Maybe
• 6:57
  you've
• 6:57
  launched
• 6:57
  something
• 6:58
  in
• 6:58
  your
• 6:58
  business
• 6:59
  or
• 6:59
  maybe
• 6:59
  you've
• 6:59
  been
• 7:00
  in
• 7:00
  a
• 7:00
  moment
• 7:00
  where
• 7:00
  you
• 7:00
  put
• 7:00
  yourself
• 7:01
  out
• 7:01
  there
• 7:01
  even
• 7:01
  socially,
• 7:02
  and
• 7:02
  there
• 7:03
  were
• 7:03
  crickets.
• 7:05
  Crickets
• 7:05
  so
• 7:05
  loud
• 7:05
  you
• 7:05
  could
• 7:06
  barely
• 7:06
  hear
• 7:06
  yourself
• 7:06
  think,
• 7:06
  right?
• 7:07
  It
• 7:08
  is
• 7:08
  not
• 7:08
  a
• 7:08
  fun
• 7:08
  place
• 7:09
  to
• 7:09
  be
• 7:09
  in,
• 7:09
  but
• 7:10
  it,
• 7:10
  it's
• 7:11
  absolutely
• 7:11
  critical.
• 7:11
  We
• 7:11
  understand
• 7:12
  how
• 7:12
  to
• 7:12
  walk
• 7:12
  through
• 7:13
  and
• 7:13
  make
• 7:13
  it
• 7:13
  to
• 7:13
  the
• 7:13
  other
• 7:13
  side,
• 7:14
  or
• 7:14
  our
• 7:14
  businesses
• 7:15
  will
• 7:15
  never
• 7:15
  succeed.
• 7:16
  I'm
• 7:16
  not
• 7:16
  saying
• 7:17
  this
• 7:17
  to
• 7:17
  scare
• 7:17
  you.
• 7:17
  I'm
• 7:17
  just
• 7:18
  saying
• 7:19
  if
• 7:19
  you
• 7:19
  don't
• 7:20
  anticipate
• 7:20
  it.
• 7:21
  It
• 7:21
  will
• 7:21
  come
• 7:22
  as
• 7:22
  a
• 7:22
  surprise
• 7:22
  and
• 7:22
  you
• 7:23
  will
• 7:23
  feel
• 7:23
  blown
• 7:23
  off
• 7:23
  course.
• 7:24
  You
• 7:24
  will
• 7:24
  think,
• 7:24
  oh,
• 7:25
  I
• 7:25
  didn't
• 7:25
  know
• 7:25
  this
• 7:25
  was
• 7:25
  coming.
• 7:26
  I
• 7:26
  don't
• 7:26
  think
• 7:26
  I
• 7:26
  want
• 7:26
  any
• 7:27
  part
• 7:27
  of
• 7:27
  this.
• 7:27
  I
• 7:27
  want
• 7:27
  you
• 7:28
  to
• 7:28
  look
• 7:28
  back
• 7:29
  at
• 7:29
  this
• 7:29
  episode
• 7:29
  and
• 7:29
  go,
• 7:30
  yep,
• 7:30
  Bonnie
• 7:30
  warned
• 7:31
  me.
• 7:31
  This
• 7:31
  is
• 7:32
  what
• 7:32
  was
• 7:32
  gonna
• 7:32
  happen.
• 7:33
  Okay.
• 7:34
  Alright.
• 7:34
  I'm
• 7:34
  not
• 7:35
  off
• 7:35
  course
• 7:35
  here.
• 7:36
  Everything
• 7:36
  is
• 7:36
  going
• 7:37
  the
• 7:37
  way
• 7:37
  it
• 7:37
  should.
• 7:38
  So
• 7:38
  here's
• 7:38
  what
• 7:38
  I
• 7:39
  did
• 7:39
  when
• 7:39
  I
• 7:39
  hit
• 7:39
  that
• 7:40
  Valley
• 7:40
  of
• 7:40
  Despair
• 7:41
  I
• 7:41
  am
• 7:41
  gonna
• 7:41
  be
• 7:42
  completely
• 7:42
  honest.
• 7:42
  I
• 7:42
  did
• 7:42
  not
• 7:43
  handle
• 7:43
  it
• 7:43
  well.
• 7:43
  Thursday.
• 7:44
  I
• 7:44
  had
• 7:44
  a
• 7:44
  really
• 7:45
  bad
• 7:45
  day.
• 7:45
  I'll
• 7:45
  be
• 7:45
  honest.
• 7:45
  There
• 7:46
  were
• 7:46
  a
• 7:46
  couple
• 7:46
  other
• 7:46
  things
• 7:46
  going
• 7:46
  on
• 7:46
  in
• 7:46
  my
• 7:47
  life.
• 7:47
  I
• 7:47
  had
• 7:47
  this
• 7:47
  procedure
• 7:48
  to
• 7:48
  remove
• 7:48
  some
• 7:48
  skin
• 7:49
  cancer,
• 7:49
  which
• 7:49
  is
• 7:49
  never
• 7:49
  fun.
• 7:50
  And
• 7:50
  I
• 7:50
  had
• 7:51
  a
• 7:51
  family
• 7:51
  issue
• 7:52
  I
• 7:52
  was
• 7:52
  going
• 7:52
  through,
• 7:52
  so
• 7:53
  it
• 7:53
  was
• 7:53
  a
• 7:53
  rough
• 7:53
  day,
• 7:54
  a
• 7:54
  real
• 7:54
  one.
• 7:55
  And
• 7:56
  I
• 7:56
  just
• 7:56
  let
• 7:56
  myself
• 7:57
  feel
• 7:57
  all
• 7:57
  the
• 7:57
  things.
• 7:58
  I
• 7:58
  had
• 7:58
  a
• 7:58
  good
• 7:58
  cry,
• 7:59
  I
• 7:59
  had
• 7:59
  a
• 7:59
  little
• 7:59
  pity
• 8:00
  party.
• 8:01
  I
• 8:01
  felt
• 8:01
  discouragement.
• 8:02
  I
• 8:02
  questioned
• 8:02
  all
• 8:03
  the
• 8:03
  things.
• 8:04
  But
• 8:04
  then
• 8:04
  on
• 8:04
  Friday
• 8:05
  I
• 8:05
  woke
• 8:05
  up
• 8:06
  and
• 8:06
  I
• 8:06
  thought,
• 8:06
  you
• 8:06
  know,
• 8:07
  one
• 8:07
  more
• 8:08
  day
• 8:08
  of
• 8:08
  this
• 8:09
  launch
• 8:09
  that
• 8:10
  I
• 8:10
  have
• 8:10
  a
• 8:10
  decision
• 8:10
  to
• 8:10
  make.
• 8:12
  So
• 8:12
  I
• 8:12
  decided
• 8:12
  that
• 8:12
  I
• 8:13
  was
• 8:13
  gonna
• 8:13
  get
• 8:13
  up
• 8:13
  and
• 8:13
  I
• 8:13
  was
• 8:13
  gonna
• 8:14
  fight
• 8:14
  for
• 8:14
  it.
• 8:14
  So
• 8:15
  I
• 8:15
  emailed
• 8:15
  some
• 8:15
  people
• 8:16
  personally.
• 8:17
  I
• 8:17
  reached
• 8:17
  out
• 8:17
  one-to-one.
• 8:18
  I
• 8:18
  showed
• 8:19
  up
• 8:19
  in
• 8:19
  my
• 8:19
  content
• 8:20
  and
• 8:20
  I
• 8:20
  prayed
• 8:21
  my
• 8:21
  guts
• 8:21
  out,
• 8:22
  and
• 8:22
  I
• 8:22
  asked
• 8:23
  for
• 8:23
  the
• 8:23
  faith
• 8:23
  I
• 8:24
  needed
• 8:24
  to
• 8:24
  keep
• 8:24
  going
• 8:24
  because
• 8:25
  I
• 8:25
  was
• 8:25
  not
• 8:25
  seeing
• 8:26
  any
• 8:26
  results,
• 8:26
  even
• 8:27
  though
• 8:27
  I
• 8:27
  knew
• 8:27
  that
• 8:28
  I
• 8:28
  felt
• 8:28
  led
• 8:28
  to
• 8:28
  this
• 8:28
  membership.
• 8:29
  And
• 8:30
  then
• 8:30
  I
• 8:30
  told
• 8:31
  myself
• 8:31
  something
• 8:32
  that
• 8:32
  has
• 8:33
  become
• 8:33
  a
• 8:34
  wonderful
• 8:34
  mantra
• 8:34
  for
• 8:35
  me.
• 8:36
  I
• 8:36
  got
• 8:36
  this
• 8:36
  from
• 8:36
  Jody
• 8:36
  Moore
• 8:37
  a
• 8:37
  little
• 8:37
  while
• 8:37
  ago.
• 8:38
  I
• 8:38
  tell
• 8:38
  myself
• 8:38
  this
• 8:39
  in
• 8:39
  hard
• 8:39
  moments.
• 8:40
  I
• 8:40
  don't
• 8:41
  think
• 8:41
  this
• 8:41
  is
• 8:41
  gonna
• 8:41
  work
• 8:42
  out
• 8:42
  at
• 8:42
  this
• 8:42
  point,
• 8:42
  right?
• 8:42
  By
• 8:42
  Friday,
• 8:43
  I
• 8:43
  am
• 8:43
  thinking
• 8:43
  nobody's
• 8:44
  gonna
• 8:44
  sign
• 8:44
  up
• 8:44
  for
• 8:44
  this.
• 8:45
  I
• 8:45
  was
• 8:45
  wrong
• 8:45
  about
• 8:45
  this,
• 8:46
  this
• 8:47
  might
• 8:47
  be
• 8:47
  a
• 8:47
  flop,
• 8:48
  but
• 8:48
  I
• 8:48
  want
• 8:48
  to
• 8:48
  be
• 8:49
  wrong
• 8:49
  about
• 8:49
  it.
• 8:50
  That's
• 8:50
  what
• 8:50
  she
• 8:50
  says,
• 8:50
  like.
• 8:51
  What
• 8:51
  if
• 8:51
  I'm
• 8:52
  wrong
• 8:52
  and
• 8:53
  what
• 8:53
  if
• 8:53
  I
• 8:53
  can
• 8:53
  be
• 8:54
  excited
• 8:54
  to
• 8:54
  see
• 8:54
  what
• 8:54
  happens
• 8:55
  instead?
• 8:56
  So
• 8:56
  this
• 8:56
  isn't
• 8:57
  forced
• 8:57
  or
• 8:57
  toxic
• 8:58
  positivity.
• 8:58
  You
• 8:58
  are
• 8:58
  not
• 8:59
  trying
• 8:59
  to
• 8:59
  trick
• 8:59
  your
• 8:59
  brain
• 8:59
  into
• 9:00
  believing
• 9:00
  something
• 9:00
  doesn't
• 9:00
  believe
• 9:01
  that's
• 9:01
  not
• 9:01
  gonna
• 9:01
  work.
• 9:02
  You're
• 9:02
  also
• 9:02
  not
• 9:02
  pretending
• 9:03
  that
• 9:03
  it's
• 9:03
  not
• 9:03
  hard,
• 9:04
  but
• 9:04
  instead
• 9:05
  you're
• 9:05
  just
• 9:05
  staying
• 9:05
  willing
• 9:06
  to
• 9:07
  be
• 9:07
  surprised
• 9:07
  to
• 9:08
  stay
• 9:08
  open
• 9:08
  to
• 9:08
  faith
• 9:09
  and
• 9:09
  miracles,
• 9:10
  right?
• 9:10
  How
• 9:10
  can
• 9:10
  the
• 9:10
  miracle
• 9:11
  come
• 9:11
  if
• 9:11
  you're
• 9:11
  completely
• 9:12
  closed
• 9:12
  off
• 9:12
  to
• 9:12
  it?
• 9:13
  So
• 9:13
  by
• 9:13
  the
• 9:13
  end
• 9:14
  of
• 9:14
  that
• 9:14
  day,
• 9:14
  I
• 9:14
  had
• 9:15
  six
• 9:15
  founding
• 9:15
  members
• 9:16
  in
• 9:16
  the
• 9:16
  Burning
• 9:16
  Brightly
• 9:16
  business
• 9:17
  studio,
• 9:17
  and
• 9:17
  I
• 9:18
  was
• 9:18
  so
• 9:18
  thrilled.
• 9:19
  I
• 9:19
  have
• 9:20
  six
• 9:20
  people
• 9:21
  who
• 9:21
  believed
• 9:21
  in
• 9:21
  this
• 9:22
  enough
• 9:22
  to
• 9:22
  say
• 9:22
  yes,
• 9:23
  and
• 9:23
  six
• 9:23
  people
• 9:23
  that
• 9:23
  I
• 9:24
  get
• 9:24
  to
• 9:24
  pour
• 9:24
  my
• 9:24
  heart
• 9:24
  and
• 9:25
  soul
• 9:25
  into
• 9:25
  and
• 9:25
  help
• 9:25
  them
• 9:26
  build
• 9:26
  the
• 9:26
  business
• 9:26
  of
• 9:26
  their
• 9:26
  dreams.
• 9:28
  Now,
• 9:28
  would
• 9:28
  I
• 9:28
  have
• 9:29
  gotten
• 9:29
  there
• 9:29
  if
• 9:29
  I
• 9:29
  had
• 9:29
  quit
• 9:30
  on
• 9:30
  Wednesday?
• 9:31
  Probably
• 9:32
  not,
• 9:32
  and
• 9:33
  that
• 9:33
  is
• 9:33
  the
• 9:33
  point
• 9:34
  of
• 9:34
  this
• 9:34
  episode.
• 9:35
  I
• 9:35
  want
• 9:35
  you
• 9:35
  to
• 9:36
  know
• 9:36
  there's
• 9:36
  gonna
• 9:36
  come
• 9:36
  a
• 9:37
  time
• 9:37
  where
• 9:37
  you're
• 9:37
  gonna
• 9:38
  feel
• 9:38
  like
• 9:38
  it
• 9:38
  doesn't
• 9:39
  matter
• 9:39
  anymore.
• 9:40
  Like
• 9:40
  nothing
• 9:41
  you
• 9:41
  do
• 9:41
  is
• 9:41
  gonna
• 9:41
  make
• 9:41
  a
• 9:42
  difference
• 9:42
  and
• 9:42
  you
• 9:42
  have
• 9:43
  to
• 9:43
  keep
• 9:43
  working.
• 9:44
  Now
• 9:44
  I've
• 9:45
  talked
• 9:45
  about
• 9:45
  the
• 9:45
  rollercoaster
• 9:46
  of
• 9:46
  business
• 9:46
  before.
• 9:47
  I
• 9:47
  have
• 9:47
  a
• 9:47
  whole
• 9:47
  episode
• 9:47
  about
• 9:48
  it.
• 9:48
  I
• 9:48
  will
• 9:48
  put
• 9:48
  it
• 9:48
  in
• 9:48
  the
• 9:48
  show
• 9:49
  notes,
• 9:49
  but
• 9:50
  this
• 9:50
  rollercoaster
• 9:50
  definitely
• 9:51
  shows
• 9:51
  up
• 9:51
  when
• 9:52
  you're
• 9:52
  launching
• 9:52
  something
• 9:52
  new
• 9:53
  and
• 9:53
  this,
• 9:54
  and
• 9:54
  I
• 9:54
  think
• 9:54
  one
• 9:54
  of
• 9:54
  the
• 9:55
  big
• 9:55
  reasons
• 9:55
  that
• 9:55
  coaches
• 9:56
  and
• 9:56
  entrepreneurs
• 9:56
  struggle,
• 9:57
  not
• 9:57
  just
• 9:57
  in
• 9:57
  launches,
• 9:58
  but
• 9:58
  any
• 9:58
  aspect
• 9:59
  of
• 9:59
  business,
• 9:59
  is
• 9:59
  that
• 10:00
  no
• 10:00
  one
• 10:00
  warns
• 10:00
  them
• 10:00
  about
• 10:01
  this
• 10:01
  rollercoaster.
• 10:02
  They're
• 10:02
  like,
• 10:02
  yeah,
• 10:02
  entrepreneurship
• 10:03
  is
• 10:03
  great.
• 10:04
  Sometimes
• 10:04
  it's
• 10:04
  hard,
• 10:04
  but
• 10:05
  they
• 10:05
  don't
• 10:06
  tell
• 10:06
  you
• 10:06
  that
• 10:06
  it's
• 10:06
  gonna
• 10:07
  feel
• 10:07
  terrible.
• 10:08
  The
• 10:08
  other
• 10:09
  day
• 10:09
  I
• 10:09
  saw
• 10:09
  a
• 10:09
  reel
• 10:10
  by
• 10:10
  Cody
• 10:10
  Sanchez
• 10:11
  and
• 10:11
  she
• 10:11
  said,
• 10:12
  are
• 10:12
  you
• 10:12
  willing
• 10:12
  to
• 10:12
  eat
• 10:13
  glass
• 10:13
  for
• 10:13
  a
• 10:13
  decade?
• 10:14
  Great.
• 10:15
  Then
• 10:15
  you've
• 10:15
  got
• 10:15
  what
• 10:15
  it
• 10:15
  takes
• 10:15
  to
• 10:16
  be
• 10:16
  an
• 10:16
  entrepreneur,
• 10:16
  and
• 10:17
  that
• 10:17
  just
• 10:17
  killed
• 10:17
  me
• 10:17
  eating
• 10:18
  glass
• 10:18
  for
• 10:18
  a
• 10:18
  decade.
• 10:19
  Yeah,
• 10:19
  sometimes
• 10:20
  that's
• 10:20
  what
• 10:20
  it
• 10:20
  feels
• 10:20
  like.
• 10:21
  Sometimes
• 10:21
  it
• 10:22
  is
• 10:22
  painful.
• 10:23
  So
• 10:23
  this
• 10:24
  is
• 10:24
  what
• 10:24
  this
• 10:24
  rollercoaster
• 10:25
  typically
• 10:25
  looks
• 10:25
  like.
• 10:25
  You
• 10:25
  start
• 10:26
  with
• 10:26
  a
• 10:26
  big
• 10:26
  idea.
• 10:27
  Excitement
• 10:27
  is
• 10:28
  high.
• 10:28
  You
• 10:28
  are
• 10:28
  energized,
• 10:30
  you
• 10:30
  are
• 10:30
  planning,
• 10:30
  you're
• 10:30
  losing
• 10:31
  sleep.
• 10:32
  You're
• 10:32
  telling
• 10:32
  people,
• 10:33
  you
• 10:33
  are
• 10:33
  feeling
• 10:33
  this
• 10:33
  vision,
• 10:34
  right?
• 10:34
  This
• 10:34
  is
• 10:34
  peak
• 10:35
  entrepreneurship,
• 10:35
  creative
• 10:36
  energy.
• 10:36
  And
• 10:37
  then
• 10:37
  you
• 10:37
  take
• 10:37
  some
• 10:37
  action,
• 10:38
  you
• 10:38
  put
• 10:38
  the
• 10:38
  thing
• 10:38
  out
• 10:38
  into
• 10:38
  the
• 10:39
  world
• 10:39
  and
• 10:40
  almost
• 10:40
  immediately
• 10:41
  your
• 10:41
  brain
• 10:41
  starts
• 10:42
  to
• 10:42
  freak
• 10:42
  out.
• 10:43
  Uh,
• 10:43
  what
• 10:43
  if
• 10:43
  this
• 10:43
  doesn't
• 10:44
  work?
• 10:44
  What
• 10:44
  if
• 10:45
  nobody
• 10:45
  buys?
• 10:45
  What
• 10:46
  if
• 10:46
  they
• 10:46
  think
• 10:46
  I'm
• 10:46
  stupid?
• 10:47
  What
• 10:47
  if
• 10:47
  I'm
• 10:47
  not
• 10:47
  ready?
• 10:48
  What
• 10:48
  if
• 10:48
  this
• 10:48
  is
• 10:48
  a
• 10:48
  flop?
• 10:50
  And
• 10:50
  if
• 10:50
  no
• 10:51
  one
• 10:51
  responds
• 10:51
  immediately,
• 10:51
  which
• 10:52
  spoiler
• 10:52
  alert
• 10:53
  totally
• 10:53
  happens
• 10:53
  'cause
• 10:54
  people
• 10:54
  are
• 10:54
  procrastinators.
• 10:55
  The
• 10:55
  brain
• 10:56
  then
• 10:56
  goes
• 10:56
  into
• 10:56
  overdrive
• 10:57
  and
• 10:58
  you
• 10:58
  hit
• 10:58
  that
• 10:58
  valley
• 10:59
  of
• 10:59
  despair
• 10:59
  hard.
• 11:00
  And
• 11:01
  this
• 11:01
  is
• 11:01
  when
• 11:01
  most
• 11:02
  people
• 11:02
  were
• 11:02
  like,
• 11:02
  Nope,
• 11:03
  I'm
• 11:03
  out.
• 11:04
  I
• 11:04
  am
• 11:04
  bouncing
• 11:04
  on
• 11:04
  this
• 11:05
  thing
• 11:05
  because
• 11:05
  this
• 11:06
  is
• 11:06
  painful
• 11:06
  and
• 11:07
  miserable
• 11:07
  and
• 11:07
  nothing
• 11:08
  is
• 11:08
  working
• 11:08
  and
• 11:08
  I
• 11:09
  don't
• 11:09
  wanna
• 11:09
  do
• 11:09
  it
• 11:09
  anymore.
• 11:10
  So
• 11:10
  they
• 11:10
  stop
• 11:10
  posting,
• 11:11
  they
• 11:12
  stop
• 11:12
  following
• 11:12
  up.
• 11:12
  They
• 11:12
  go
• 11:13
  quiet,
• 11:13
  even
• 11:13
  if
• 11:13
  they
• 11:13
  still
• 11:14
  believe
• 11:14
  in
• 11:14
  their
• 11:14
  offer.
• 11:15
  But
• 11:15
  if
• 11:15
  the
• 11:15
  launch
• 11:15
  isn't
• 11:15
  going
• 11:16
  well,
• 11:16
  they
• 11:16
  go
• 11:17
  radio
• 11:17
  silent
• 11:17
  and
• 11:18
  tell
• 11:18
  themselves
• 11:19
  that
• 11:19
  people
• 11:19
  not
• 11:19
  responding
• 11:20
  means
• 11:20
  something
• 11:20
  is
• 11:20
  wrong.
• 11:21
  It
• 11:21
  means
• 11:21
  all
• 11:22
  their
• 11:22
  worst
• 11:22
  fears
• 11:22
  are
• 11:22
  confirmed
• 11:23
  when
• 11:23
  really
• 11:24
  people
• 11:24
  are
• 11:24
  just
• 11:24
  busy
• 11:25
  and
• 11:25
  forgot
• 11:25
  to
• 11:25
  sign
• 11:25
  up.
• 11:26
  So
• 11:26
  here
• 11:27
  is
• 11:27
  a
• 11:27
  critical
• 11:28
  thing
• 11:28
  to
• 11:28
  understand
• 11:29
  about
• 11:29
  the
• 11:29
  Valley
• 11:29
  of
• 11:29
  Despair.
• 11:30
  The
• 11:30
  valley
• 11:31
  of
• 11:31
  despair
• 11:31
  is
• 11:31
  not
• 11:32
  a
• 11:32
  verdict.
• 11:33
  It
• 11:33
  is
• 11:34
  simply
• 11:34
  a
• 11:34
  test.
• 11:35
  Just
• 11:36
  like
• 11:36
  this
• 11:36
  whole
• 11:37
  science
• 11:37
  experiment
• 11:37
  of
• 11:37
  business,
• 11:38
  it's
• 11:38
  all
• 11:39
  just
• 11:39
  a
• 11:39
  test
• 11:40
  to
• 11:40
  find
• 11:41
  out
• 11:41
  do
• 11:41
  you
• 11:42
  actually
• 11:42
  believe
• 11:42
  in
• 11:42
  this?
• 11:43
  Because
• 11:43
  if
• 11:43
  you
• 11:43
  do
• 11:43
  prove
• 11:44
  it
• 11:44
  that's
• 11:44
  kinda
• 11:45
  what
• 11:45
  your
• 11:45
  business
• 11:45
  is
• 11:45
  asking
• 11:45
  of
• 11:46
  you.
• 11:46
  Do
• 11:46
  you
• 11:46
  believe
• 11:46
  in
• 11:47
  this
• 11:47
  enough
• 11:47
  to
• 11:47
  keep
• 11:47
  working
• 11:48
  when
• 11:48
  it
• 11:48
  sucks?
• 11:49
  Show
• 11:49
  me,
• 11:50
  let's
• 11:50
  do
• 11:50
  it.
• 11:51
  The
• 11:51
  coaches
• 11:51
  and
• 11:51
  other
• 11:52
  entrepreneurs
• 11:52
  who
• 11:52
  build
• 11:52
  successful
• 11:53
  businesses
• 11:54
  don't
• 11:54
  do
• 11:54
  it
• 11:54
  because
• 11:54
  they
• 11:55
  never
• 11:55
  hit
• 11:55
  the
• 11:55
  valley
• 11:55
  of
• 11:55
  despair.
• 11:56
  They
• 11:57
  do
• 11:57
  it
• 11:57
  because
• 11:57
  they
• 11:57
  hit
• 11:57
  the
• 11:57
  valley
• 11:58
  and
• 11:58
  they
• 11:58
  just
• 11:59
  keep
• 11:59
  walking.
• 12:00
  Even
• 12:00
  if
• 12:00
  they're
• 12:01
  bruised
• 12:01
  and
• 12:02
  banged
• 12:02
  up
• 12:02
  and
• 12:02
  bleeding,
• 12:03
  they
• 12:03
  just
• 12:03
  keep
• 12:04
  moving
• 12:04
  forward.
• 12:05
  Alright,
• 12:05
  so
• 12:05
  let
• 12:06
  me
• 12:06
  give
• 12:06
  you
• 12:06
  a
• 12:06
  few
• 12:06
  tactical
• 12:07
  tools
• 12:08
  to
• 12:08
  use
• 12:08
  when
• 12:08
  you
• 12:08
  hit
• 12:09
  that
• 12:09
  valley
• 12:09
  of
• 12:09
  Despair.
• 12:10
  The
• 12:10
  middle
• 12:10
  of
• 12:10
  that
• 12:11
  launch
• 12:11
  where
• 12:11
  no
• 12:12
  one
• 12:12
  is
• 12:12
  signing
• 12:12
  up
• 12:12
  and
• 12:12
  it
• 12:13
  feels
• 12:13
  like
• 12:13
  it's
• 12:13
  gonna
• 12:13
  be
• 12:13
  a
• 12:13
  total
• 12:13
  failure,
• 12:14
  and
• 12:14
  everything
• 12:15
  in
• 12:15
  you
• 12:15
  wants
• 12:15
  to
• 12:15
  give
• 12:15
  up.
• 12:16
  Here
• 12:17
  are
• 12:17
  three
• 12:17
  things
• 12:17
  that
• 12:17
  helped
• 12:18
  me.
• 12:18
  Step
• 12:19
  number
• 12:19
  one,
• 12:20
  feel
• 12:20
  the
• 12:20
  feels.
• 12:21
  Just
• 12:21
  let
• 12:21
  yourself
• 12:21
  feel
• 12:22
  the
• 12:22
  emotions.
• 12:22
  Okay?
• 12:23
  We
• 12:23
  cannot
• 12:24
  out
• 12:24
  think.
• 12:25
  A
• 12:25
  nervous
• 12:25
  system
• 12:25
  that
• 12:25
  feels
• 12:26
  threatened.
• 12:27
  So
• 12:27
  give
• 12:27
  yourself
• 12:27
  permission
• 12:28
  to
• 12:28
  be
• 12:28
  discouraged.
• 12:29
  Have
• 12:29
  a
• 12:29
  bad
• 12:29
  day.
• 12:30
  Have
• 12:31
  the
• 12:31
  cry.
• 12:31
  If
• 12:31
  you
• 12:31
  need
• 12:32
  to
• 12:32
  call
• 12:32
  a
• 12:32
  friend,
• 12:33
  eat
• 12:33
  some
• 12:33
  chocolate,
• 12:34
  but
• 12:35
  give
• 12:35
  yourself
• 12:35
  a
• 12:35
  limit.
• 12:36
  Say,
• 12:36
  I'm
• 12:36
  gonna
• 12:36
  do
• 12:36
  it
• 12:36
  for
• 12:36
  this
• 12:37
  day
• 12:37
  or
• 12:37
  this
• 12:37
  evening,
• 12:38
  or
• 12:38
  whatever.
• 12:38
  And
• 12:38
  in
• 12:38
  the
• 12:38
  morning
• 12:39
  we're
• 12:39
  gonna
• 12:39
  get
• 12:39
  back
• 12:39
  on
• 12:40
  track.
• 12:40
  We're
• 12:40
  gonna
• 12:40
  get
• 12:40
  back
• 12:41
  up
• 12:41
  and
• 12:41
  we're
• 12:41
  gonna
• 12:41
  keep
• 12:41
  working.
• 12:42
  So
• 12:43
  you
• 12:43
  can
• 12:43
  visit
• 12:44
  the
• 12:44
  Valley
• 12:44
  of
• 12:44
  despair
• 12:44
  that
• 12:45
  is
• 12:45
  required,
• 12:46
  but
• 12:46
  please
• 12:46
  don't
• 12:46
  set
• 12:46
  up
• 12:46
  camp
• 12:47
  there,
• 12:47
  okay?
• 12:47
  Don't
• 12:48
  live
• 12:48
  there.
• 12:48
  Just
• 12:49
  visit
• 12:49
  and
• 12:49
  then
• 12:50
  keep
• 12:50
  moving
• 12:50
  through.
• 12:51
  So
• 12:51
  that's
• 12:51
  the
• 12:51
  first
• 12:52
  one.
• 12:52
  Step
• 12:52
  number
• 12:53
  two,
• 12:53
  take
• 12:54
  one.
• 12:54
  Tiny
• 12:54
  action.
• 12:55
  After
• 12:55
  you
• 12:55
  felt
• 12:55
  the
• 12:56
  feels.
• 12:57
  Then
• 12:57
  decide
• 12:58
  what
• 12:58
  am
• 12:58
  I
• 12:58
  gonna
• 12:58
  do
• 12:59
  next?
• 12:59
  Not
• 12:59
  10
• 13:00
  things.
• 13:01
  Don't
• 13:01
  recreate
• 13:01
  your
• 13:01
  entire
• 13:01
  launch
• 13:02
  strategy
• 13:02
  and
• 13:02
  try
• 13:02
  to
• 13:02
  do
• 13:03
  it
• 13:03
  all
• 13:03
  over
• 13:03
  again.
• 13:04
  Just
• 13:04
  do
• 13:04
  one
• 13:04
  tiny
• 13:05
  thing,
• 13:06
  send
• 13:06
  one
• 13:06
  email
• 13:07
  to
• 13:07
  someone.
• 13:08
  Make
• 13:08
  one
• 13:08
  phone
• 13:08
  call
• 13:09
  or
• 13:09
  send
• 13:09
  a
• 13:09
  text.
• 13:10
  Post
• 13:10
  one
• 13:10
  piece
• 13:11
  of
• 13:11
  content.
• 13:11
  Just
• 13:11
  post
• 13:12
  an
• 13:12
  Instagram
• 13:12
  story.
• 13:13
  Something
• 13:13
  super
• 13:14
  simple.
• 13:14
  But
• 13:15
  any
• 13:15
  tiny
• 13:16
  movement
• 13:16
  you
• 13:16
  can
• 13:16
  make
• 13:16
  yourself
• 13:17
  do,
• 13:17
  can
• 13:17
  break
• 13:18
  that
• 13:18
  downward
• 13:18
  spiral
• 13:19
  and
• 13:19
  remind
• 13:19
  your
• 13:19
  brain,
• 13:20
  Hey,
• 13:20
  wait
• 13:20
  a
• 13:20
  minute,
• 13:21
  I'm
• 13:21
  not
• 13:21
  helpless.
• 13:22
  I'm
• 13:22
  not
• 13:23
  a
• 13:23
  victim
• 13:23
  of
• 13:23
  circumstance.
• 13:24
  What
• 13:24
  I
• 13:24
  do
• 13:24
  actually
• 13:25
  matters.
• 13:25
  This
• 13:26
  is
• 13:26
  just
• 13:26
  the
• 13:26
  process
• 13:26
  of
• 13:26
  it,
• 13:27
  and
• 13:27
  sometimes
• 13:27
  it
• 13:27
  stinks.
• 13:28
  And
• 13:29
  then
• 13:29
  number
• 13:29
  three,
• 13:30
  ask
• 13:30
  God
• 13:31
  for
• 13:31
  a
• 13:31
  reminder
• 13:31
  of
• 13:31
  what
• 13:32
  he
• 13:32
  sees.
• 13:32
  If
• 13:32
  you
• 13:33
  genuinely
• 13:33
  felt
• 13:33
  inspired
• 13:34
  to
• 13:34
  do
• 13:34
  this
• 13:34
  business,
• 13:35
  you
• 13:35
  might
• 13:36
  just
• 13:36
  need
• 13:36
  a
• 13:36
  shift
• 13:36
  in
• 13:36
  perspective.
• 13:38
  Not
• 13:38
  everyone
• 13:39
  uses
• 13:39
  their
• 13:39
  faith
• 13:40
  in
• 13:40
  connection
• 13:41
  with
• 13:41
  their
• 13:41
  business
• 13:41
  like
• 13:42
  I
• 13:42
  do,
• 13:42
  but
• 13:42
  I
• 13:42
  think
• 13:43
  we
• 13:43
  should.
• 13:44
  Praying
• 13:44
  in
• 13:44
  those
• 13:44
  hard
• 13:45
  moments
• 13:45
  is
• 13:45
  just
• 13:45
  not
• 13:45
  optional
• 13:46
  for
• 13:46
  me
• 13:46
  anymore.
• 13:47
  I
• 13:48
  lay
• 13:48
  it
• 13:48
  all
• 13:48
  out.
• 13:49
  I
• 13:49
  say,
• 13:49
  God,
• 13:49
  I
• 13:49
  don't
• 13:49
  understand
• 13:50
  why
• 13:50
  it's
• 13:50
  going
• 13:50
  like
• 13:50
  this.
• 13:51
  I
• 13:51
  felt
• 13:51
  inspired.
• 13:51
  Is
• 13:52
  this
• 13:52
  just
• 13:53
  part
• 13:53
  of
• 13:53
  how
• 13:53
  life
• 13:53
  is?
• 13:54
  I'm
• 13:54
  gonna
• 13:54
  keep
• 13:54
  moving,
• 13:55
  but
• 13:55
  I,
• 13:55
  I
• 13:55
  kind
• 13:55
  of
• 13:56
  need
• 13:56
  some
• 13:56
  help
• 13:56
  here.
• 13:56
  I
• 13:56
  I
• 13:57
  need
• 13:57
  a
• 13:57
  reminder
• 13:58
  of
• 13:58
  what
• 13:58
  you
• 13:58
  see
• 13:58
  in
• 13:58
  this.
• 13:59
  I
• 13:59
  need
• 13:59
  you
• 13:59
  to
• 13:59
  lend
• 14:00
  me
• 14:00
  some
• 14:00
  faith.
• 14:01
  And
• 14:01
  he
• 14:01
  sees
• 14:02
  so
• 14:02
  much
• 14:02
  more
• 14:03
  than
• 14:03
  we
• 14:03
  can,
• 14:03
  so
• 14:03
  much
• 14:04
  bigger
• 14:04
  and
• 14:04
  so
• 14:04
  much
• 14:04
  further,
• 14:05
  and
• 14:05
  is
• 14:05
  so
• 14:05
  much
• 14:05
  more
• 14:05
  patient
• 14:06
  than
• 14:07
  our
• 14:07
  panicked.
• 14:08
  Mortal
• 14:08
  brains
• 14:08
  can
• 14:09
  handle,
• 14:09
  and
• 14:09
  that
• 14:10
  sometimes
• 14:10
  is
• 14:11
  just
• 14:11
  what
• 14:11
  I
• 14:11
  need
• 14:11
  to
• 14:11
  keep
• 14:12
  moving
• 14:12
  forward.
• 14:13
  So
• 14:13
  those
• 14:13
  three
• 14:13
  steps
• 14:14
  are
• 14:14
  one
• 14:14
  field
• 14:14
  feels,
• 14:15
  but
• 14:16
  move
• 14:16
  quickly
• 14:16
  through
• 14:16
  it.
• 14:17
  Number
• 14:17
  two,
• 14:17
  take
• 14:18
  one.
• 14:18
  Tiny
• 14:18
  small
• 14:18
  action.
• 14:19
  Number
• 14:19
  three,
• 14:19
  ask
• 14:20
  God
• 14:20
  for
• 14:21
  a
• 14:21
  shift
• 14:21
  in
• 14:21
  perspective
• 14:22
  and
• 14:22
  to
• 14:22
  see
• 14:22
  what
• 14:22
  he
• 14:22
  sees.
• 14:23
  So
• 14:23
  here's
• 14:24
  the
• 14:24
  reminder
• 14:24
  for
• 14:24
  you.
• 14:25
  When
• 14:25
  things
• 14:25
  don't
• 14:26
  go
• 14:26
  to
• 14:26
  plan,
• 14:27
  welcome
• 14:27
  to
• 14:28
  entrepreneurship.
• 14:28
  I
• 14:28
  don't
• 14:28
  say
• 14:29
  that
• 14:29
  to
• 14:29
  minimize
• 14:30
  your
• 14:30
  suffering
• 14:30
  because
• 14:31
  I
• 14:31
  know
• 14:31
  it
• 14:32
  stinks
• 14:32
  sometimes,
• 14:33
  but
• 14:33
  this
• 14:33
  rollercoaster
• 14:35
  is
• 14:35
  just
• 14:35
  how
• 14:35
  it's
• 14:36
  designed.
• 14:36
  You're
• 14:37
  not
• 14:37
  failing,
• 14:38
  you're
• 14:38
  just
• 14:38
  on
• 14:38
  the
• 14:38
  dip.
• 14:40
  It
• 14:40
  just
• 14:40
  might
• 14:40
  be
• 14:41
  the
• 14:41
  metaphorical
• 14:42
  Wednesday
• 14:42
  of
• 14:43
  your
• 14:43
  business,
• 14:44
  and
• 14:44
  that's
• 14:44
  okay
• 14:44
  if
• 14:45
  you're
• 14:45
  in
• 14:45
  that
• 14:45
  valley
• 14:45
  right
• 14:45
  now
• 14:46
  wondering
• 14:46
  if
• 14:46
  this
• 14:46
  is
• 14:46
  worth
• 14:47
  it.
• 14:48
  Please
• 14:48
  know
• 14:48
  that
• 14:48
  it
• 14:48
  is,
• 14:49
  but
• 14:49
  you
• 14:49
  have
• 14:50
  to
• 14:50
  stay
• 14:50
  in
• 14:50
  long
• 14:50
  enough
• 14:51
  to
• 14:51
  find
• 14:51
  out
• 14:51
  you
• 14:52
  can't
• 14:52
  bail
• 14:52
  when
• 14:52
  it
• 14:52
  gets
• 14:53
  hard.
• 14:53
  Okay?
• 14:54
  Think
• 14:54
  about
• 14:54
  parenting
• 14:55
  and
• 14:55
  how
• 14:56
  stinking
• 14:57
  hard
• 14:57
  parenting
• 14:57
  can
• 14:58
  be
• 14:58
  sometimes
• 14:59
  I
• 14:59
  think
• 14:59
  that's
• 14:59
  why
• 14:59
  we
• 15:00
  are
• 15:00
  designed
• 15:00
  to
• 15:01
  love
• 15:01
  our
• 15:01
  children
• 15:01
  so
• 15:02
  much,
• 15:02
  because
• 15:02
  if
• 15:02
  we
• 15:02
  didn't
• 15:02
  love
• 15:03
  him
• 15:03
  that
• 15:03
  much
• 15:03
  and
• 15:03
  if
• 15:03
  we
• 15:04
  didn't
• 15:04
  know
• 15:04
  this
• 15:04
  is
• 15:04
  what
• 15:04
  we
• 15:04
  were
• 15:04
  supposed
• 15:05
  to
• 15:05
  be
• 15:05
  doing,
• 15:05
  we'd
• 15:05
  probably
• 15:05
  leave
• 15:06
  that
• 15:06
  baby
• 15:06
  on
• 15:06
  the
• 15:06
  side
• 15:06
  of
• 15:06
  the
• 15:06
  rope
• 15:07
  because
• 15:07
  it
• 15:07
  is
• 15:08
  so
• 15:08
  dang
• 15:09
  hard.
• 15:09
  And
• 15:10
  if
• 15:10
  we're
• 15:11
  not
• 15:11
  fully
• 15:11
  committed
• 15:11
  to
• 15:11
  our
• 15:11
  business
• 15:12
  and
• 15:12
  we
• 15:12
  don't
• 15:12
  have
• 15:12
  the
• 15:12
  faith
• 15:12
  that
• 15:13
  God
• 15:13
  has
• 15:13
  in
• 15:13
  it,
• 15:14
  we're
• 15:14
  probably
• 15:14
  gonna
• 15:15
  bail.
• 15:16
  It's
• 15:16
  the
• 15:16
  road
• 15:17
  is
• 15:17
  too
• 15:17
  long,
• 15:17
  it's
• 15:17
  too
• 15:18
  hard,
• 15:18
  it's
• 15:18
  too
• 15:18
  strenuous.
• 15:19
  But
• 15:19
  there
• 15:19
  is.
• 15:20
  Beauty
• 15:20
  on
• 15:20
  the
• 15:20
  other
• 15:21
  side.
• 15:21
  We
• 15:21
  just
• 15:21
  have
• 15:21
  to
• 15:21
  keep
• 15:21
  walking
• 15:22
  through
• 15:22
  it.
• 15:23
  The
• 15:23
  entrepreneurs
• 15:24
  who
• 15:24
  succeed
• 15:24
  are
• 15:25
  not
• 15:25
  the
• 15:25
  ones
• 15:26
  who
• 15:26
  have
• 15:26
  perfect
• 15:26
  launches
• 15:27
  or
• 15:27
  instant
• 15:27
  results.
• 15:27
  Those
• 15:28
  don't
• 15:28
  exist,
• 15:28
  I
• 15:28
  promise
• 15:29
  you.
• 15:29
  They
• 15:29
  don't.
• 15:29
  The
• 15:30
  people
• 15:30
  that
• 15:30
  look
• 15:30
  like
• 15:30
  overnight
• 15:30
  successes
• 15:31
  have
• 15:31
  really
• 15:31
  been
• 15:31
  working
• 15:32
  on
• 15:32
  it
• 15:32
  for
• 15:32
  10
• 15:32
  years,
• 15:32
  just
• 15:33
  invisibly.
• 15:34
  But
• 15:34
  they're
• 15:34
  the
• 15:34
  ones
• 15:35
  who
• 15:35
  get
• 15:35
  up
• 15:36
  on
• 15:36
  that
• 15:36
  last
• 15:36
  day
• 15:36
  of
• 15:36
  the
• 15:36
  launch
• 15:37
  and
• 15:37
  they
• 15:37
  keep
• 15:37
  fighting
• 15:38
  for
• 15:38
  it.
• 15:39
  I
• 15:39
  know
• 15:39
  it
• 15:39
  feels.
• 15:40
  Like
• 15:40
  giving
• 15:41
  up
• 15:41
  might
• 15:41
  be
• 15:41
  the
• 15:41
  smart
• 15:42
  thing
• 15:42
  to
• 15:42
  do
• 15:42
  sometimes
• 15:43
  because
• 15:43
  all
• 15:43
  the
• 15:43
  evidence
• 15:43
  points
• 15:44
  that
• 15:44
  it's
• 15:44
  not
• 15:44
  working.
• 15:45
  But
• 15:45
  I
• 15:45
  want
• 15:46
  you
• 15:46
  to
• 15:46
  commit
• 15:46
  to
• 15:46
  the
• 15:46
  hard
• 15:47
  road.
• 15:47
  I
• 15:47
  want
• 15:47
  you
• 15:47
  to
• 15:47
  commit
• 15:48
  to
• 15:48
  continuing
• 15:49
  to
• 15:49
  move
• 15:49
  forward
• 15:49
  even
• 15:50
  when
• 15:50
  it
• 15:50
  feels
• 15:50
  like
• 15:50
  nothing
• 15:50
  is
• 15:50
  working.
• 15:51
  'cause
• 15:51
  the
• 15:51
  ones
• 15:52
  that
• 15:52
  succeed
• 15:52
  are
• 15:52
  the
• 15:52
  ones
• 15:53
  that
• 15:53
  never
• 15:53
  quit.
• 15:54
  So
• 15:55
  if
• 15:55
  you're
• 15:55
  in
• 15:55
  that
• 15:55
  space
• 15:55
  right
• 15:55
  now,
• 15:56
  you've
• 15:56
  been
• 15:56
  trying
• 15:56
  to
• 15:56
  get
• 15:56
  your
• 15:56
  first
• 15:57
  few
• 15:57
  coaching
• 15:57
  clients
• 15:57
  and
• 15:58
  it
• 15:58
  feels
• 15:58
  like
• 15:58
  nothing
• 15:58
  is
• 15:58
  working.
• 15:59
  I
• 15:59
  have
• 15:59
  something
• 16:00
  that
• 16:00
  might
• 16:00
  help.
• 16:00
  It's
• 16:01
  my
• 16:01
  free
• 16:01
  guide
• 16:01
  called
• 16:02
  your
• 16:02
  first
• 16:02
  five
• 16:02
  coaching
• 16:03
  clients,
• 16:03
  and
• 16:03
  it
• 16:03
  walks
• 16:03
  you
• 16:03
  through
• 16:03
  exactly
• 16:04
  what
• 16:04
  to
• 16:04
  do
• 16:05
  when
• 16:05
  you're
• 16:05
  getting
• 16:05
  started,
• 16:06
  and
• 16:06
  the
• 16:06
  silence
• 16:06
  is
• 16:07
  so
• 16:07
  loud.
• 16:08
  This
• 16:08
  is
• 16:08
  not
• 16:08
  a
• 16:08
  complicated
• 16:09
  strategy,
• 16:09
  and
• 16:09
  it
• 16:09
  requires
• 16:10
  zero
• 16:10
  text
• 16:10
  except
• 16:11
  for
• 16:11
  your
• 16:11
  phone.
• 16:12
  Just
• 16:12
  a
• 16:12
  few
• 16:13
  steps
• 16:13
  for
• 16:13
  having
• 16:13
  the
• 16:14
  right
• 16:14
  conversations
• 16:14
  that
• 16:15
  will
• 16:15
  get
• 16:15
  you
• 16:15
  to
• 16:15
  your
• 16:15
  first
• 16:15
  clients.
• 16:16
  So
• 16:16
  grab
• 16:16
  it
• 16:16
  in
• 16:16
  the
• 16:16
  link
• 16:16
  in
• 16:17
  the
• 16:17
  show
• 16:17
  notes.
• 16:17
  If
• 16:18
  this
• 16:18
  episode
• 16:18
  resonated
• 16:19
  with
• 16:19
  you
• 16:19
  and
• 16:19
  it
• 16:19
  feels
• 16:20
  like
• 16:20
  I
• 16:20
  get
• 16:20
  what
• 16:20
  you're
• 16:20
  going
• 16:21
  through,
• 16:21
  would
• 16:21
  you
• 16:21
  do
• 16:21
  me
• 16:21
  a
• 16:21
  favor
• 16:22
  and
• 16:22
  share
• 16:22
  it
• 16:22
  with
• 16:22
  a
• 16:23
  coach
• 16:23
  or
• 16:23
  entrepreneur,
• 16:23
  friend?
• 16:24
  Who
• 16:24
  needs
• 16:24
  to
• 16:24
  hear
• 16:25
  it
• 16:25
  today?
• 16:25
  Every
• 16:25
  share
• 16:26
  of
• 16:26
  this
• 16:26
  podcast
• 16:26
  is
• 16:26
  so
• 16:27
  helpful
• 16:27
  to
• 16:28
  the
• 16:28
  people
• 16:28
  who
• 16:28
  need
• 16:28
  it
• 16:28
  most.
• 16:29
  All
• 16:29
  right,
• 16:29
  friends,
• 16:29
  I'm
• 16:30
  rooting
• 16:30
  for
• 16:30
  you.
• 16:30
  I'll
• 16:30
  talk
• 16:30
  to
• 16:30
  you
• 16:30
  next
• 16:31
  week.
• 16:33
  Are
• 16:34
  you
• 16:34
  ready
• 16:34
  to
• 16:34
  start
• 16:34
  or
• 16:34
  grow
• 16:35
  your
• 16:35
  dream
• 16:35
  business?
• 16:36
  Click
• 16:36
  the
• 16:36
  link
• 16:36
  in
• 16:36
  the
• 16:36
  show
• 16:37
  notes
• 16:37
  to
• 16:37
  download
• 16:37
  the
• 16:37
  free
• 16:38
  starter
• 16:38
  guide
• 16:38
  to
• 16:38
  building
• 16:39
  a
• 16:39
  business
• 16:39
  or
• 16:40
  to
• 16:40
  schedule
• 16:40
  a
• 16:40
  free
• 16:40
  coaching
• 16:41
  call
• 16:41
  with
• 16:41
  me.
• 16:41
  And
• 16:42
  if
• 16:42
  you
• 16:42
  loved
• 16:42
  this
• 16:42
  episode.
• 16:43
  Don't
• 16:43
  forget
• 16:43
  to
• 16:44
  leave
• 16:44
  a
• 16:44
  review
• 16:44
  and
• 16:44
  share
• 16:44
  it
• 16:45
  with
• 16:45
  a
• 16:45
  friend
• 16:45
  who
• 16:45
  might
• 16:46
  be
• 16:46
  feeling
• 16:46
  the
• 16:46
  call
• 16:47
  to
• 16:47
  burn
• 16:47
  a
• 16:47
  little
• 16:48
  brighter.