How to Market Without Marketing: Scott A. Martin's Groundswell Playbook
What if you could market without marketing? After more than 30 years in marketing, advertising, and strategy, Scott A. Martin set out to solve that "unsolvable problem," and the answer became his book, Groundswell. Built around his formula of build, give, grow, transform, the book now sits at the center of everything Scott does: his consulting firm, his podcast, and his community all share the same name.
In this episode, Scott joins Scribe CEO Travis Stoliker to share a complete playbook for marketing a book. He explains why he turned his case studies into a "living book" community, how he…
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