77 | Frequency Illusion
Have you ever bought a new car, only to suddenly notice that same make, model, and color everywhere you look?
This week on Sermons on the Side, Brad and Richard unpack the fascinating psychological phenomenon known as the Frequency Illusion. Richard shares the story of purchasing his Kia Sorento in what he thought was a one-of-a-kind metallic bronze color - only to spend the next week convinced that everyone else had suddenly bought the exact same vehicle.
Of course, the world hadn't changed. His attention had.
That simple observation opens the door to a much deeper conversation about the…
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