The Value of Marketing and How to Scale, with Rosie Guest, Chief Marketing & Communications Officer at Apex Group

B2B Marketing: The Provocative Truth · Oct 5, 2022 · 26m

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Rosie Guest to discuss how to build and scale a marketing department in a business that traditionally doesn't understand the value of marketing.

Marketing brings so much more to a business than making a brand seem “sexy”. But it can be difficult to establish marketing as a truly strategic business partner when the business doesn’t fully value what marketing is capable of. What can be done to break from this? How can marketing build and grow into a driving force in the business despite the obstacles?

Rosie Guest has…