How the Google Effect Makes You Forget What You Know

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior · Aug 25, 2026 · 4m · transcript

In this episode of Marketing Psychology, Lucas and Luna explore the Google effect—the tendency to forget information we know we can easily look up online. They anchor the discussion in a 2011 study from Columbia University, where participants were less likely to recall trivia when they believed it was saved on a computer. The hosts then connect this cognitive bias to modern marketing strategy: how brands design campaigns that become the 'saved file' in consumers' minds, and why creating memorable, emotionally sticky content matters more than ever in the age of search and AI…