The Golden Age of Sustainability Hasn't Happened Yet with John Elkington
What does the godfather of the global sustainability movement think is coming next?John Elkington has been working at the intersection of business, environment, and society for over 50 years. He coined the Triple Bottom Line. He wrote the Green Consumer Guide. He conceived the Green Swan. He has advised governments, corporations, and movements across the world. And after all of that — after five decades of watching the system from the inside — he is, unexpectedly, more optimistic than he has been in a very long time.In this conversation with Sara, John doesn't pull his punches. He talks about…
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