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Selling Through Channels with Peter Ashley
Mark McGraw chats with Peter Ashley, the VP of Business Development at Applied Information, about the keys to selling through distribution. Peter shares insights on choosing the right distribution partners, gaining mindshare, reducing friction, and adapting to different sales personalities.
To find our handout for this episode, click here.
Tune in to hear how video marketing, third-party testimonials, and personalized training can help distributors sell more of your product.
Peter starts by explaining why selling through distribution works.
Mark and Peter reveal why many companies choose…
The skinny
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