Latest / The Dentalpreneur Podcast w/ Dr. Mark Costes
2202: Winning at Sleep Dentistry with Smarter Marketing
On today's episode, Dr. Mark Costes sits down with Lane Rizzardini, co-owner of Sleep Apnea Leads, to discuss the challenges and opportunities of marketing sleep dentistry. Lane shares why traditional dental marketing approaches often fail for sleep apnea and how creating a separate brand and digital presence can dramatically improve patient acquisition. He also dives into the power of AI-driven follow-ups, automated systems for patient conversion, and the key strategies that help dentists grow their sleep practices efficiently.
If you've struggled to integrate sleep apnea into your practice…
The skinny
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