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Latest / The Human Factor: Exploring the Intersection of Humanity, Technology, and Transformation

S3 Ep. 2|033 Performance Is Lost Before Execution: Why the Conditions Around the Work Decide What Capability Converts, with David Edward

Take two organizations in the same industry, similar size, similar products, nearly identical talent. One performs and the other does not. When leaders of the second one look for the reason, they look at the people, decide they have a talent problem, and hire, train, and bring in a leadership program. A year later the numbers look about the same. They were looking in the wrong place.

David Edward has spent four decades studying why people do what they do, first at Ogilvy & Mather, Saatchi & Saatchi, and Grey Canada, and since 2003 as founder of the Strategic Initiatives Group. His sentence…

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