なぜ日本ではファックスや紙のダイレクトメールがまだ使われているのか

ビジネス日本語講座 · Jul 14, 2025 · 8m

In this episode, I talk about why fax machines and paper direct mail are still common in Japan, especially among small and mid-sized companies. Based on my observations, I explain how older business owners often prefer analog communication due to limited digital skills or trust issues with new technologies. I also share why handwritten letters still hold emotional value, and why face-to-face, door-to-door sales continue to work. While digital tools are powerful, I believe it’s crucial to choose communication methods based on who you're targeting. This episode reflects on how tradition still…