Innovation Isn't Harmony—It's Conflict | The Innovation Code Explained
What if the real driver of innovation isn't alignment—but conflict?
In this episode of The Innovation Show, Aidan McCullen is joined by Jeff and Staney DeGraff, co-authors of The Innovation Code, to explore a powerful idea: innovation emerges from the tension between opposing perspectives—not from consensus.
Drawing on decades of research and real-world application, they introduce four archetypes that shape how individuals and organisations innovate:
The Artist (creation & ideas)
The Engineer (process & execution)
The Athlete (performance & results)
The Sage (values & culture)
Each brings…
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