Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
The Framing Effect: How You Decide Based on How It’s Said
Why does a 95 percent survival rate feel totally different from a 5 percent mortality rate, even though they mean the same thing? In episode 8 of Behavioral Economics with Fexingo, Lucas and Luna unpack the framing effect—one of the most powerful and least noticed biases in everyday decision-making. Using the original Tversky and Kahneman Asian disease problem, plus real-world examples from surgery consent forms, credit card surcharges, and 401(k) enrollment letters, they show how the exact same choice shifts people’s preferences by 30 to 40 percentage points. Luna brings a striking example…
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