Latest / Clydesdale Media Podcast / Clydesdale After Dark with Dex Hopkins | He's Baaaack!!!

Transcript

Clydesdale After Dark with Dex Hopkins | He's Baaaack!!! · Clydesdale Media Podcast

• 0:00
  Damn.
• 0:02
  Anyway, I loaded the wrong one.
• 0:04
  Shit.
• 0:06
  There we are.
• 0:07
  That cool graphic.
• 0:10
  Here we are.
• 0:13
  It's got cool music,
• 0:14
  but I loaded the wrong one in.
• 0:15
  Dude, I'm going to give you some flowers.
• 0:20
  So here we are, man.
• 0:21
  Clydesdale after dark.
• 0:23
  It's been way too freaking long.
• 0:26
  Way too long.
• 0:27
  The boys are back in town.
• 0:28
  I hope that was over the intro.
• 0:30
  the appropriate song since
• 0:31
  charlie's here too I gotta
• 0:33
  use that like no uh no
• 0:36
  royalty music so youtube
• 0:38
  doesn't ding me uh I'll
• 0:40
  tell you the secret there's
• 0:41
  a god bless ryan schultz
• 0:43
  and also r.i.p ramwad uh he
• 0:46
  showed me a thing on
• 0:47
  youtube you'd have to rip
• 0:49
  it but I think they changed
• 0:50
  the beats per minute yay
• 0:52
  much so none of the royalty
• 0:54
  free things go off
• 0:56
  Yeah,
• 0:57
  I found a really good site that I pay
• 0:59
  a subscription to.
• 1:01
  Of course.
• 1:01
  It's great music.
• 1:03
  Which one is it?
• 1:03
  Is it Artlist or Epidemic Sound?
• 1:07
  Artlist.
• 1:08
  Artlist, yeah.
• 1:09
  Yeah, yeah.
• 1:09
  You've been in that media room, baby.
• 1:10
  You've heard them.
• 1:11
  That's where they get it.
• 1:12
  And by they, I mean everybody.
• 1:14
  Yeah.
• 1:15
  Tyler, where you at?
• 1:16
  You got a sexy accent wall behind you?
• 1:18
  I know that ain't your office.
• 1:20
  Oh, yeah.
• 1:21
  That's your home office or
• 1:22
  your office office?
• 1:23
  home office oh okay you
• 1:25
  didn't do that your lady
• 1:26
  did that oh yeah that's
• 1:29
  right uh hey before we get
• 1:31
  into this dude I i pop into
• 1:32
  the chat and I listen to
• 1:34
  all the things y'all are
• 1:34
  doing and I reminisced a
• 1:36
  whole bunch last week we
• 1:37
  were going back and forth
• 1:38
  about like getting back on
• 1:39
  stuff dude the progression
• 1:40
  of first like quarter of
• 1:43
  scotty doing these things and like
• 1:46
  to now, even with the graphic,
• 1:47
  just watching the graphic roll in,
• 1:49
  I hope you walk real slow
• 1:51
  and realize the leaps and bounds, dog,
• 1:54
  and the authority you are
• 1:55
  in the space and all the things.
• 1:56
  I love it.
• 1:58
  And being able to be as
• 2:00
  close as I have been and
• 2:01
  you and I have stayed,
• 2:03
  it's very cool to watch, man.
• 2:04
  So I love it, Bubba.
• 2:05
  You're doing a great job.
• 2:07
  It's been a crazy week, you know,
• 2:09
  when your shit gets clipped
• 2:11
  and put out on, like, the big dogs page.
• 2:14
  That's it.
• 2:15
  And your shit blows up all week.
• 2:18
  It's been crazy.
• 2:20
  You're a big dog, bud.
• 2:21
  Look, you're in the room for a reason.
• 2:24
  Don't think you're a little
• 2:25
  dog in the room.
• 2:25
  You're one of the big dogs.
• 2:27
  Yeah, I might be like a lab, but, like,
• 2:29
  that dude's like Great Dane.
• 2:32
  That's America's dog, Scott, okay?
• 2:34
  Labs and golden retrievers.
• 2:36
  There you go.
• 2:38
  Well, before we get into it too much,
• 2:41
  Corey Leonard texts me.
• 2:42
  He's like,
• 2:43
  after dark means like after dark,
• 2:45
  not afternoon.
• 2:45
  It's always dark in our hearts, baby.
• 2:48
  It's always dark in our hearts.
• 2:50
  After dark came about back
• 2:52
  in the day when we were
• 2:54
  first getting started and
• 2:55
  we'd bring decks on and you
• 2:57
  pull the string and you
• 2:59
  never knew where you were going.
• 3:01
  It was kind of a warning to the crowd.
• 3:05
  This ain't your normal Clydesdale podcast.
• 3:07
  I joked with my buddy.
• 3:08
  I was like, it was like, uh,
• 3:09
  my mom would never let me
• 3:10
  watch BET after dark.
• 3:11
  Cause it was,
• 3:12
  you never knew what you were
• 3:13
  going to get back on like
• 3:14
  tip drill videos were on
• 3:15
  there and it was uncensored.
• 3:16
  That's right.
• 3:17
  So yeah, that's right.
• 3:18
  That's on brand baby.
• 3:21
  Yeah.
• 3:21
  Corey said it's definitely
• 3:22
  after dark in our hearts.
• 3:24
  Oh, yeah.
• 3:24
  For sure.
• 3:26
  Oh, Corey.
• 3:27
  My dude.
• 3:27
  Dude,
• 3:30
  I cannot let the two of you get together.
• 3:32
  No.
• 3:32
  We talk on Instagram way
• 3:33
  more now after that initial
• 3:36
  day where we just kind of popped on.
• 3:38
  But it's, yeah, he's funny, man.
• 3:41
  If we got you two on,
• 3:42
  it'd be Cinemax after dark.
• 3:44
  Jesus Christ.
• 3:47
  That's for the old people.
• 3:48
  We're dating ourselves now for sure.
• 3:50
  Yeah.
• 3:50
  is that even a thing well
• 3:51
  before streaming services
• 3:53
  that was when you had to
• 3:54
  pay for it the extra cable
• 3:56
  add-on that's it now like
• 3:59
  cinemax and hbo combined to
• 4:00
  one thing and yeah that's
• 4:02
  not you know what you know
• 4:03
  what it don't hurt me I
• 4:04
  love it because you know
• 4:05
  I'm a proponent of the uh
• 4:07
  plus size fitness people uh
• 4:09
  and clydesdale people your
• 4:11
  your name me and chris
• 4:12
  walker I told you when we first
• 4:13
  When I first met you,
• 4:14
  that was always our thing,
• 4:15
  like Clydesdale, whatever.
• 4:16
  He was on the Maximus team with me.
• 4:17
  And then whoever keeps sponsoring this,
• 4:19
  Thick Boy,
• 4:20
  I finally found him on
• 4:20
  Instagram after like the
• 4:21
  second time I saw it.
• 4:23
  Like, well, all these things I'm missing.
• 4:24
  I always joke with people
• 4:25
  like my Instagram could
• 4:26
  have been like Dextral Healing.
• 4:28
  And I missed the boat there
• 4:29
  because now it's just my name.
• 4:30
  Right?
• 4:30
  See?
• 4:31
  Really missed the boat there.
• 4:32
  But yeah, dude,
• 4:33
  there's so many cool brands.
• 4:35
  And like when you started this,
• 4:36
  I text Chris.
• 4:37
  I was like, we missed the boat, boy.
• 4:39
  We really could have capitalized.
• 4:40
  But Thick Boy is good.
• 4:41
  Yeah.
• 4:43
  Yeah.
• 4:44
  It's funny.
• 4:45
  Again,
• 4:46
  trolls will switch it to whatever
• 4:48
  they want to,
• 4:49
  and it's all fine and good
• 4:50
  and whatever because I'm
• 4:52
  just loving life.
• 4:53
  Yeah, you're doing great, dude.
• 4:56
  You're doing it.
• 4:57
  But you need a platform, right?
• 4:59
  You haven't been out there in a while.
• 5:01
  There's a whole lot of shit
• 5:02
  going on in this CrossFit
• 5:06
  thing that we got going on.
• 5:08
  And I want to give you that
• 5:09
  platform again.
• 5:10
  So we're bringing back after dark.
• 5:12
  So Dex, you go, man.
• 5:15
  What did I text you after
• 5:16
  the Sean thing broke?
• 5:17
  As Sean thing.
• 5:18
  Yep.
• 5:18
  Well, you've been texting me a lot lately.
• 5:21
  We just finally said, let's,
• 5:23
  let's get this thing going.
• 5:24
  Cause we've been trying to get to,
• 5:25
  we usually have gotten together more than,
• 5:27
  you know,
• 5:28
  online at this point in the year,
• 5:29
  I didn't make it to either
• 5:30
  semifinal this year.
• 5:31
  And I had an athlete in the West, uh,
• 5:34
  had some, you know, our bigger,
• 5:36
  bigger athlete people in Tennessee.
• 5:38
  which was an easy drive.
• 5:39
  We just didn't disperse.
• 5:41
  And I was super spoiled.
• 5:42
  I've been pumped since 2015
• 5:45
  to be a Masters athlete,
• 5:46
  so getting to do everything
• 5:46
  at home and then kind of a
• 5:49
  perfect storm of starting a
• 5:50
  new job at Iron Tribe,
• 5:52
  which we'll get into that bag,
• 5:53
  especially with recent
• 5:54
  developments and a bunch of
• 5:56
  stuff going on at CrossFit.
• 5:58
  Yeah, it was just a weird storm.
• 6:00
  I've been blowing your phone
• 6:01
  up because I miss you.
• 6:02
  Let me love on you.
• 6:04
  And every time Charlie
• 6:04
  starts posting sneaker stuff again,
• 6:06
  I'll give him stuff about, like,
• 6:07
  socks matching and wearing
• 6:08
  mids and stuff like that.
• 6:10
  Well,
• 6:10
  I had a media pass for you in Knoxville.
• 6:12
  I know, bro.
• 6:14
  I know.
• 6:14
  I know.
• 6:15
  I had babies.
• 6:17
  I made the call.
• 6:18
  I even made the call.
• 6:20
  I know.
• 6:20
  I'm the worst, dude.
• 6:22
  That was weird.
• 6:23
  It was a good weekend, though.
• 6:24
  And I hate, again, to go watch the events.
• 6:27
  I love the events this year.
• 6:28
  uh but yeah dude uh so
• 6:30
  before you get rolling
• 6:31
  though I do have a three
• 6:32
  o'clock meeting and that's
• 6:34
  your time oh yeah we're
• 6:36
  gonna be short and sweet
• 6:36
  baby I didn't know we were
• 6:37
  going live uh and I just
• 6:39
  wanted to love on y'all a
• 6:39
  little bit and then talk
• 6:41
  about like them cleaning
• 6:41
  house again right like I
• 6:42
  feel like me and you've
• 6:43
  been through two waves of
• 6:44
  feeling the effects of that
• 6:45
  stuff man and I got on
• 6:47
  there on sean's post the
• 6:48
  other day right because
• 6:48
  that was kind of a
• 6:49
  bombshell to me because
• 6:51
  it'd be like if before john
• 6:52
  madden died he was like hey
• 6:53
  peace out guys I'm not
• 6:54
  doing commentary anymore
• 6:56
  right or like um you know
• 6:58
  Harry Caray and baseball and
• 7:00
  stuff like that.
• 7:01
  Uh, just like staple names, right.
• 7:03
  No matter the venue or the
• 7:04
  sport or anything like that.
• 7:05
  And I remember like, you know,
• 7:07
  kind of seeing the fear
• 7:08
  wash over people or not fear, just like,
• 7:11
  uh, what the hell do I do now?
• 7:12
  Like before Hebrew and them
• 7:13
  had buttery bros and all those people,
• 7:15
  right.
• 7:15
  Uh, when they kind of cleaned house and,
• 7:17
  uh,
• 7:17
  all that kind of worked itself out for
• 7:18
  a smaller group.
• 7:19
  And then, you know,
• 7:20
  those people went off to have, you know,
• 7:22
  a bigger deal personally than,
• 7:23
  than what they had.
• 7:24
  But like, dude,
• 7:25
  being around the brand for so long,
• 7:26
  I mean, I've been,
• 7:27
  I started, hell, what was it?
• 7:30
  Mobile got me into this with
• 7:31
  our family in 2010,
• 7:33
  summer for my senior year of college,
• 7:34
  senior year of football.
• 7:36
  And I never left,
• 7:38
  never been able to put it down.
• 7:39
  Like, I've tried.
• 7:41
  that year I just did media
• 7:42
  was like the only year I
• 7:43
  haven't like full speed, you know,
• 7:45
  done it just did something I loved.
• 7:46
  And like you slowly but
• 7:48
  surely see things that were staples,
• 7:51
  right?
• 7:51
  Like the Greg stuff is what it is.
• 7:52
  Like Greg's always been the
• 7:54
  mouth and not scared to say stuff.
• 7:56
  I'm like, yeah,
• 7:56
  it's the most poorly timed.
• 7:57
  And there was some stuff
• 7:57
  that comes out that was, you know,
• 7:59
  insane and frowned upon.
• 8:00
  Cool.
• 8:00
  But like, um, and then the Dave stuff,
• 8:03
  but like starting to clean
• 8:04
  it so much where like the
• 8:05
  voice of the sport, bro, like,
• 8:07
  And I know everybody wants
• 8:08
  to bitch about the
• 8:09
  separation of church and
• 8:10
  state and the sport is not the community,
• 8:12
  but the storytelling of the
• 8:15
  sport is a huge deal for
• 8:16
  the connection to the community.
• 8:20
  You might not throw games
• 8:21
  footage into your affiliate
• 8:22
  lobby where Susie's coming
• 8:25
  in here to lose 150 pounds
• 8:25
  and she just wants to be
• 8:27
  able to stand up off her
• 8:28
  couch and stuff real easy
• 8:29
  and play with the kids and
• 8:30
  continue to do that and
• 8:31
  live independently.
• 8:33
  But it's always been a thing to aspire to,
• 8:35
  right?
• 8:35
  Like old dudes play flag football.
• 8:37
  I don't mean to try and go to the NFL,
• 8:38
  but they still watch it.
• 8:39
  They still love it.
• 8:40
  It gives you some feel goods
• 8:41
  and some aspiration and some, you know,
• 8:43
  something to work to.
• 8:45
  But pulling the storytellers
• 8:46
  away is so weird to me, dude.
• 8:47
  That's why I put that thing up yesterday.
• 8:49
  Like we're all just the
• 8:49
  violin guy that decided to
• 8:52
  keep playing as the Titanic sinks now.
• 8:53
  And I text Tommy about it.
• 8:54
  I was like, dude,
• 8:54
  what the hell is going on?
• 8:56
  And nobody knows.
• 8:57
  And I didn't see that.
• 8:58
  I just saw that Nikki's not
• 8:59
  doing it either.
• 8:59
  I imagine like, because I'm used to like,
• 9:02
  Josh and G's the homie.
• 9:04
  Brenton, dude, like they, you know,
• 9:06
  have been different about
• 9:07
  like getting Brenton and
• 9:08
  those people out there.
• 9:09
  And so like,
• 9:10
  I hate to see when the
• 9:11
  decline seems very visible
• 9:13
  when they're talking about like, yeah,
• 9:14
  it's not for sale, but it is.
• 9:16
  And everybody's kind of
• 9:16
  playing hot potato with
• 9:17
  this thing that I've loved
• 9:19
  for so long and has loved me back,
• 9:20
  you know,
• 9:21
  has let me love on people like you,
• 9:22
  us loving each other,
• 9:23
  the relationships I've built,
• 9:23
  like it's always been my favorite part.
• 9:26
  And, you know,
• 9:26
  the health and wellness
• 9:27
  byproducts and all that stuff,
• 9:28
  but like the roots that run
• 9:29
  deeper to me have always
• 9:30
  been the relationships and
• 9:32
  the ability to give and
• 9:33
  receive love in a way that just,
• 9:35
  it's hard to find somewhere
• 9:36
  else in this realm, whether it's sports
• 9:38
  the affiliate in the
• 9:39
  community uh and so I hate
• 9:41
  feeling like that stuff
• 9:42
  because I mean you know me
• 9:43
  dude I'm a loud mouth uh
• 9:44
  the filter between my brain
• 9:45
  and mouth does not work
• 9:47
  often but when I get on
• 9:48
  these things and it's
• 9:49
  always been like hey
• 9:51
  crossfit's dying because
• 9:52
  those have been on youtube
• 9:52
  forever and I've always
• 9:54
  been like come to bat in a
• 9:56
  go to you tap out talking
• 9:57
  about it way right uh but
• 10:00
  it breaks my heart to be
• 10:01
  able to kind of like really see the
• 10:03
  feel like it's sinking slow
• 10:04
  because nobody knows who's
• 10:06
  going to kind of hold the
• 10:06
  keys to the car next year or year to year,
• 10:09
  what businessman is going
• 10:10
  to come in and try to run
• 10:11
  it like a tech company or whatever.
• 10:14
  And that breaks my heart, dude.
• 10:16
  And then where I currently
• 10:19
  have a job that has been 90
• 10:24
  days and the structure of this,
• 10:26
  the development, the follow through,
• 10:31
  all the things that I love about
• 10:33
  What we do and affiliates
• 10:35
  and stuff like that is here
• 10:37
  and the support from like a
• 10:39
  bigger company,
• 10:40
  a brand and all that stuff.
• 10:41
  The things that I used to
• 10:42
  really wish that like you
• 10:44
  consistently got from an HQ
• 10:46
  or stuff like that.
• 10:48
  You get to knit almost until
• 10:51
  by last weekend, we had coach con, um,
• 10:54
  in Birmingham with iron tribe and.
• 10:57
  My eyes have been open to it,
• 10:59
  to what this is,
• 11:00
  because this is functional fitness class.
• 11:02
  The structure is a little different.
• 11:03
  The business structure is a
• 11:03
  little different.
• 11:04
  It's not free market like Greg had.
• 11:06
  I mean, I guess it kind of is.
• 11:09
  Just the backing and the
• 11:10
  kind of the structure man
• 11:11
  is way different from a corporate level.
• 11:12
  There's no guessing game
• 11:14
  There's no hopes and wishes
• 11:15
  that it continues the next
• 11:16
  year right now.
• 11:17
  There's no season.
• 11:17
  There's no open semis games
• 11:20
  Because it's strictly let
• 11:21
  me peel 100 pounds off of you.
• 11:23
  Let me restore function Let
• 11:24
  me give you back to a full
• 11:25
  vacation with your kids and
• 11:26
  all that stuff in here And
• 11:27
  we're really really good at
• 11:28
  it from an objective
• 11:30
  results driven perspective
• 11:32
  and that's why I think all
• 11:34
  those things hit me a
• 11:35
  little heavier now because I
• 11:36
  I've been,
• 11:37
  and even in a devil's advocate way,
• 11:39
  when I've not been like a HQ advocate,
• 11:43
  I've been a, you know,
• 11:44
  10-year level one coach
• 11:46
  just because I didn't want
• 11:47
  to give any money because
• 11:48
  sometimes I didn't agree
• 11:48
  with how we were doing stuff.
• 11:51
  But, yeah, dude,
• 11:52
  it's been really weird to
• 11:53
  transition to something
• 11:54
  that is like but different
• 11:56
  and then at the same time
• 11:58
  seeing kind of the
• 11:59
  unraveling of things that I've loved,
• 12:00
  especially with like people
• 12:01
  I'm close with and chop it
• 12:02
  up with when we go to these events.
• 12:04
  So let me ask you this question.
• 12:06
  Everybody, like,
• 12:07
  I've gotten at least 20 DMs
• 12:10
  on this Sean Woodland thing.
• 12:12
  And everybody's saying, well,
• 12:13
  trimming the fat, cost cutting.
• 12:16
  That seems too easy to me.
• 12:19
  He doesn't make that much money.
• 12:20
  No.
• 12:22
  I know what most of them make per event.
• 12:26
  And I also noticed that,
• 12:30
  because I've heard from a reliable source,
• 12:33
  the team is going to be
• 12:33
  Chase and Adrian with Mike
• 12:35
  Garstow on the floor.
• 12:37
  Yeah.
• 12:37
  And dude, look, Chase and Adrian are, dude,
• 12:39
  Adrian is great.
• 12:40
  Adrian is the Tony Romo of it.
• 12:41
  And you know, I wanted to do that.
• 12:43
  I can't, Adrian is awesome.
• 12:45
  Him and Chase both.
• 12:46
  But they're both under
• 12:47
  contract with CrossFit
• 12:49
  because of the CrossFit podcast.
• 12:51
  Yeah.
• 12:52
  So they're a little bit
• 12:53
  under more control.
• 12:56
  then say you bring in a Sean
• 12:57
  Woodland from an outside
• 13:00
  media company to do this.
• 13:02
  He's not as much under control.
• 13:04
  Do you think it's more the
• 13:05
  control or more the money?
• 13:08
  It's got to be the money and
• 13:09
  maybe contractually, but like, I mean,
• 13:10
  you got to think we talked about,
• 13:13
  like Hebrew and Marston do,
• 13:14
  there's no telling how much
• 13:15
  more money they make from
• 13:17
  strictly a sponsorship standpoint, right?
• 13:18
  And you know that now,
• 13:19
  because you ride on some of them.
• 13:20
  That's how this whole thing floats, right?
• 13:22
  There's no telling how much
• 13:24
  more money they make doing
• 13:25
  their own thing.
• 13:26
  And Tommy and Sean have
• 13:27
  figured that out as well, right?
• 13:28
  Brought on Lauren.
• 13:29
  Lauren is professional,
• 13:31
  like to the utmost.
• 13:32
  And like, I know,
• 13:34
  I got a deeper look into
• 13:36
  what you're doing with both
• 13:36
  hands right now after doing
• 13:38
  Morning Chalk Up stuff with Lauren,
• 13:39
  right?
• 13:39
  Regardless of how that
• 13:40
  worked out under that brand,
• 13:42
  but seeing the
• 13:42
  professionalism that she
• 13:43
  brings to it coming out of
• 13:44
  the news world and that she's able to do.
• 13:46
  And the same thing,
• 13:47
  like it also makes me more
• 13:48
  impressed with the way
• 13:48
  you've picked it up bubble.
• 13:49
  Cause that ain't your background.
• 13:50
  Like you're not an anchor.
• 13:52
  Right.
• 13:52
  Um,
• 13:53
  that's why I always try to give you the
• 13:53
  flowers for it.
• 13:54
  But like Sean is the most
• 13:59
  professional for those things.
• 14:00
  They don't need to control Sean.
• 14:02
  Right.
• 14:02
  Uh, from a, from a, like the voice,
• 14:05
  the voice golden voice.
• 14:07
  Right.
• 14:08
  heartbeat of the community.
• 14:09
  He's been as deep in with HQ
• 14:10
  as anybody has been,
• 14:11
  like on the review shows, all the things.
• 14:14
  It just makes no sense to me.
• 14:15
  I understand bringing in new
• 14:16
  people and expanding the team, right?
• 14:18
  Especially with people like Adrian, bro.
• 14:19
  Adrian has his own programming company.
• 14:21
  He's not going to go do it for free,
• 14:23
  but like, you know,
• 14:24
  a lot of times when I got
• 14:26
  income coming from other places,
• 14:27
  as long as I'm not going to
• 14:28
  take a loss at the event,
• 14:29
  I want to come love on people,
• 14:30
  see the homies, take part, right?
• 14:32
  Because we all do genuinely love it.
• 14:34
  So if you can make it make sense,
• 14:36
  not make me rich, I'm with it.
• 14:38
  So that, like, I thought about that too.
• 14:40
  And Sean is not one that's like, like me,
• 14:43
  I understand why people
• 14:44
  don't harass me to go do stuff like that.
• 14:46
  I'm very regional addiction.
• 14:47
  We do a joke about that all the time.
• 14:48
  Like Forrest Gump ain't
• 14:49
  getting in the booth.
• 14:50
  And like,
• 14:51
  I get to talking fast and say wild stuff.
• 14:53
  It may not be cool on CBS or
• 14:54
  ESPN or whatever.
• 14:55
  We're all in that here, right?
• 14:56
  Now I could probably tone it
• 14:59
  down and get there.
• 15:00
  But I mean, dude, Adrian speaks fluent L1.
• 15:03
  and has a next level athlete
• 15:06
  experience for a ridiculous
• 15:08
  amount of years.
• 15:08
  Good looking dude, very well spoken,
• 15:11
  insanely intelligent depth
• 15:12
  of knowledge for not only
• 15:13
  like the strength and
• 15:14
  conditioning part of as a programmer,
• 15:15
  but also as an athlete itself,
• 15:16
  do you want athlete and all those things.
• 15:18
  Sean has that from a hockey background,
• 15:20
  like, and just,
• 15:21
  It's weird to me to cut the
• 15:23
  feet off of that when you
• 15:25
  have such an established thing, right?
• 15:26
  I mean,
• 15:26
  it's kind of like keeping a member
• 15:28
  is way cheaper than going
• 15:29
  to find a new one at a gym, right?
• 15:30
  So to me,
• 15:31
  that's the kind of turnover thing,
• 15:33
  which I didn't understand.
• 15:35
  Like media stuff, it's expensive, cool.
• 15:37
  But like the Sean stuff and
• 15:40
  like the whole production
• 15:40
  where they have to do the,
• 15:42
  like uh what'd they do last
• 15:43
  year had chase do it from a
• 15:44
  phone basically which chase
• 15:45
  didn't mind he did a great
• 15:46
  job I text him live while
• 15:48
  he's doing those things
• 15:48
  like god bless you on this
• 15:49
  event this is boring as
• 15:50
  hell but they always keep
• 15:51
  the ship afloat because
• 15:52
  they're pros and they know
• 15:53
  the game they know the game
• 15:55
  in the booth how to be
• 15:55
  professional with it what
• 15:56
  the people that do it are
• 15:57
  starting it and what if
• 15:58
  they're interested in it
• 15:59
  need to hear to get that
• 16:01
  engagement draw those
• 16:02
  people in and that that's
• 16:03
  what what kind of drives me
• 16:04
  crazy about all this stuff
• 16:05
  and I'm just a salty old man for it
• 16:08
  There's a lot of things that
• 16:08
  drive me crazy.
• 16:10
  One,
• 16:10
  I've known Sean since the late 90s as
• 16:13
  a sports broadcaster in Tallahassee,
• 16:14
  Florida, back in the day, right?
• 16:17
  Before CrossFit ever even was born,
• 16:22
  I watched him on TV.
• 16:24
  Sean has never said any
• 16:27
  phrase that ruffled a feather.
• 16:29
  Never.
• 16:29
  In the 12 years we've been doing this.
• 16:32
  Yeah.
• 16:33
  He has been straight down
• 16:34
  the fairway and Carolyn
• 16:36
  Prevost in the chat.
• 16:37
  She talks to me about how
• 16:40
  the athletes love him
• 16:41
  because he actually cares
• 16:44
  about the backstory of the
• 16:45
  athlete and tells that
• 16:47
  story as opposed to just
• 16:50
  what's happening in that moment.
• 16:52
  Right.
• 16:53
  And you need that.
• 16:54
  You need that fill in a long
• 16:56
  chipper workout.
• 16:58
  of what's going on with those athletes,
• 17:00
  right?
• 17:00
  Painful.
• 17:02
  He's so good at it.
• 17:03
  And it's so, like I said, like you said,
• 17:04
  it's not his first, second or 10th rodeo.
• 17:07
  And he's so thorough.
• 17:08
  His timing is so good.
• 17:09
  Like you can't train in
• 17:11
  someone to do that.
• 17:12
  That's why,
• 17:12
  like I joke about Adrian
• 17:13
  speaking fluent L1.
• 17:14
  Adrian is good at it because
• 17:16
  of that experience.
• 17:17
  And Adrian's roots in the
• 17:18
  sport are infinitely deep.
• 17:20
  I see people fuss sometimes
• 17:21
  in the comments and like
• 17:22
  they've even done it to me like,
• 17:23
  we want to hear people talk
• 17:24
  about this and not their
• 17:25
  athletic experience.
• 17:26
  Dude,
• 17:26
  what does Tony Romo do on a Monday night?
• 17:29
  Right?
• 17:29
  Like, what does Greg Olson do?
• 17:32
  Your relative experience is
• 17:33
  going to give you another
• 17:34
  layer into what athletes are thinking,
• 17:36
  regardless of sport.
• 17:38
  I hope someday they do it with Tiger Woods,
• 17:40
  if they can get him in the booth.
• 17:41
  I can't imagine the things
• 17:42
  or the nuances he can let you in on.
• 17:44
  And Sean's never been to the games,
• 17:46
  but Sean can do that.
• 17:48
  And I joke with people all the time,
• 17:49
  because everybody does,
• 17:52
  coaches who've never done it,
• 17:53
  Bill Belichick never threw a football,
• 17:54
  homie.
• 17:55
  But he's one of the greatest
• 17:56
  coaches to ever live.
• 17:57
  So you don't have to have that.
• 17:59
  And that's,
• 17:59
  Sean's so good at telling those stories,
• 18:01
  like you're saying.
• 18:02
  And that's why I'm partial
• 18:03
  to the former athletes.
• 18:04
  But like, yeah,
• 18:06
  Sean doesn't run for feathers.
• 18:07
  So it has to be,
• 18:08
  it's not a control thing to me.
• 18:09
  It has to be a money grab.
• 18:12
  But that makes me turn into
• 18:13
  like bigger picture things,
• 18:14
  like the direction of that company.
• 18:16
  And like,
• 18:16
  are we all like just holding this
• 18:17
  football on the table,
• 18:18
  hoping somebody takes it
• 18:19
  and runs with it?
• 18:20
  Like, so...
• 18:23
  I mentioned where I work now, Iron Tribe,
• 18:24
  right?
• 18:24
  So structure-wise, a lot of franchises,
• 18:27
  very Southeastern.
• 18:28
  It is not the numbers
• 18:30
  monster that affiliates are, right?
• 18:33
  But the fear, and I felt the issue,
• 18:34
  and I've talked about this, Scott,
• 18:36
  I should have opened the
• 18:36
  gym five years ago by myself, right?
• 18:39
  Product-wise, on the floor, cash money.
• 18:41
  The things that scare me,
• 18:42
  building the systems, building the brand,
• 18:44
  building the visibility,
• 18:46
  coming up with all the things,
• 18:47
  like I can get it
• 18:47
  conceptualized in my head,
• 18:49
  putting it to paper in a spreadsheet,
• 18:50
  and articulating it out to
• 18:51
  drive traffic and put the car together,
• 18:53
  so to speak, right?
• 18:54
  I always say I've driven the
• 18:55
  car for a lot of people.
• 18:57
  These things happen here in a seamless way,
• 19:01
  systems from...
• 19:03
  onboarding from coaches
• 19:05
  through a video series.
• 19:06
  Matt, what's Forrest's last name?
• 19:09
  Forrest Walden.
• 19:10
  Forrest Walden's the guy that founded it,
• 19:11
  right?
• 19:11
  And it's only funny because
• 19:12
  I used to be such a hater
• 19:13
  for it because the first
• 19:14
  CrossFit journal I ever
• 19:15
  read was this logo, nothing backwards,
• 19:18
  this logo powered by
• 19:19
  CrossFit in Birmingham.
• 19:20
  And it was a CrossFit
• 19:21
  journal about them suing
• 19:22
  them for doing what Jason did.
• 19:24
  And, you know,
• 19:25
  they end up slapping him on
• 19:25
  the wrist for NorCal stuff, right?
• 19:28
  Because we don't want you to franchise,
• 19:29
  yada, yada, yada.
• 19:31
  But dude...
• 19:33
  the system to support from
• 19:34
  start to build to you know
• 19:36
  to the clouds if you want to here
• 19:38
  It's something I joked before at CoachCon,
• 19:40
  right?
• 19:40
  And I said that term earlier.
• 19:42
  All the coaches for Iron
• 19:43
  Tribe went to Birmingham,
• 19:46
  had this weekend of development.
• 19:47
  Nobody paid for it.
• 19:48
  First form shows up.
• 19:49
  Sponsors show up.
• 19:50
  We all kick it together, work out,
• 19:51
  talk about our best practices, directions,
• 19:53
  State of the Union stuff.
• 19:54
  So it's not a hopeful
• 19:55
  YouTube channel we got or
• 19:57
  YouTube post we got from
• 19:58
  CrossFit that's probably
• 19:59
  not going to happen now.
• 19:59
  Like,
• 20:00
  they give Hiller the most shit in
• 20:02
  those things.
• 20:02
  And it's so weird to me.
• 20:04
  Like, me and you joked about that.
• 20:05
  I love Andrew.
• 20:06
  I've always been terrified
• 20:07
  of not being in the room
• 20:08
  and getting denied media passes and stuff,
• 20:10
  but I'm on board with most
• 20:10
  of the things he says and
• 20:11
  the spotlights he put on,
• 20:12
  because he's very informed.
• 20:13
  He's done a deeper dance with it,
• 20:14
  owning an affiliate and all
• 20:15
  those things than I have,
• 20:16
  so never been a hater.
• 20:18
  Some of it's kind of brash, but it's also,
• 20:19
  he has no problem telling
• 20:20
  you this for views.
• 20:21
  But I've done coaching
• 20:23
  development with people.
• 20:24
  I have done...
• 20:26
  many many many hours on the
• 20:28
  floor and all the things
• 20:30
  that are affiliate uh
• 20:32
  except on it and stood on
• 20:34
  the you know the nice edge
• 20:35
  of that uh just out of fear
• 20:36
  and that's something I'm
• 20:37
  getting over but uh doing
• 20:40
  this dude really made me
• 20:42
  eat some crow um and kind
• 20:44
  of take a look at the flow
• 20:45
  that we have been doing and
• 20:47
  I have friends who are our
• 20:48
  affiliate heads for their
• 20:49
  region right chase is one of them
• 20:51
  Andrew's one of them in North Central.
• 20:53
  And they're awesome dudes.
• 20:54
  They have very successful businesses.
• 20:55
  I think Chase sold Big D.
• 20:57
  Andrew's got an awesome
• 20:58
  affiliate and like takes
• 20:59
  nothing away from those.
• 21:00
  It's just hopes and wishes
• 21:01
  of like something that I
• 21:02
  love for so long and
• 21:04
  getting a different taste
• 21:04
  of it where it's same realm,
• 21:06
  just a different flavor.
• 21:08
  And it works, dog.
• 21:09
  Works consistently.
• 21:10
  And the stats say that over 10 years,
• 21:11
  10 years plus now.
• 21:14
  And so it made me go in
• 21:15
  deeper thinking of like the,
• 21:18
  the model they have for
• 21:19
  people and seeing people
• 21:20
  pass this hot potato around.
• 21:21
  Right.
• 21:22
  Um, so that's what worries me, man.
• 21:24
  I don't, I don't,
• 21:26
  I hope it doesn't go anywhere,
• 21:27
  especially since I just
• 21:28
  started masters and we got
• 21:29
  in on the first shot.
• 21:30
  And look, you said that the other night,
• 21:32
  if they took 20 decks,
• 21:33
  I would have went faster, Scott.
• 21:34
  Okay.
• 21:35
  I'm good in house.
• 21:36
  We just, we want to do just enough, baby,
• 21:38
  just enough to get in.
• 21:38
  We'll show all your cards.
• 21:40
  Um, as far as anybody knows,
• 21:42
  I just lift weights.
• 21:42
  I don't condition at all.
• 21:43
  That's why I joked on my
• 21:44
  post I put on last night, but
• 21:46
  um yeah we had you on the
• 21:47
  show going into the last
• 21:49
  two events and you were
• 21:51
  scared as hell with those
• 21:53
  last two events oh dude
• 21:54
  they were so good for me I
• 21:55
  pissed down my leg this
• 21:56
  time yeah me and marquand
• 22:00
  joked about the other day
• 22:01
  he was talking about
• 22:01
  testing semis workouts um
• 22:03
  and like we always joke
• 22:04
  about like people who are
• 22:05
  taking stuff and this that
• 22:06
  another and he was talking
• 22:08
  about testing one
• 22:09
  And I said the same thing.
• 22:10
  I was like, dude,
• 22:10
  I didn't repeat any of them.
• 22:11
  Cause I was like,
• 22:11
  these are home runs for me.
• 22:13
  Like muscle up, heavy front squat.
• 22:14
  Cool.
• 22:15
  I wish it was 275.
• 22:16
  No big deal.
• 22:17
  Cause I knew some people
• 22:18
  were going to get popped
• 22:18
  for standing up front
• 22:19
  squats and like front
• 22:21
  squats and muscle ups are cool for me,
• 22:23
  dude.
• 22:23
  I did not do that well on those.
• 22:24
  And I don't know if it was
• 22:25
  like an overconfidence thing or whatever.
• 22:27
  Kwan said the same thing.
• 22:28
  He said, yeah, I tested that workout.
• 22:29
  I was like, okay, cool.
• 22:30
  Respectable score.
• 22:32
  Takes a 20th at semis on the
• 22:34
  workout he was talking about.
• 22:34
  And he was like, that's when I was like,
• 22:36
  Yeah, well,
• 22:37
  it's more than protein shakes
• 22:38
  being drunk out here.
• 22:39
  So, but they, it's funny, man,
• 22:41
  just the progression of the game.
• 22:44
  My thing has always been to
• 22:45
  try to stay in it and check
• 22:47
  in to see if it's passed me
• 22:47
  by from a capacity level, right?
• 22:49
  Like I am in here.
• 22:51
  What you're saying, though,
• 22:52
  is people are adding creatine?
• 22:54
  Yeah, yeah, yeah.
• 22:55
  It's just the most researched.
• 22:56
  Yeah, it's got to be.
• 22:57
  It's beam.
• 22:59
  It's beam is what it is.
• 23:00
  They're sleeping better.
• 23:01
  That's what it is.
• 23:01
  It's got to be.
• 23:03
  It's an ice bath.
• 23:04
  But they snort the beam is what I heard.
• 23:06
  It's the delivery is what it is.
• 23:08
  So it's a wild time.
• 23:09
  But I don't know, man.
• 23:12
  I love the game on every level, right?
• 23:14
  I'm coming in to be a healthy grandpa,
• 23:16
  grandma, mom, dad, brother, sister, wife,
• 23:17
  husband, whatever.
• 23:18
  and I love competing,
• 23:20
  and I want this thing to keep churning.
• 23:21
  I don't want to see the
• 23:22
  numbers drop on the
• 23:24
  affiliate map or any of those things,
• 23:26
  but I don't like being in
• 23:29
  the dark or wondering,
• 23:30
  and I don't think anybody does,
• 23:31
  and the more figureheads that fall,
• 23:33
  the more it feels like inevitability,
• 23:37
  and I hate that,
• 23:39
  so I don't want to see it go down, man.
• 23:41
  I've loved love this long,
• 23:42
  and I love football now,
• 23:43
  so it'll break my heart, but
• 23:44
  The version it'll go on
• 23:45
  right in some capacity.
• 23:47
  I just would like it to be
• 23:48
  the global community.
• 23:49
  It's always been.
• 23:50
  And not kind of wither away.
• 23:53
  Even when people are trying to grab it.
• 23:56
  I thought that front step
• 23:58
  squat muscle up workout was
• 23:59
  going to be great for me.
• 24:01
  My gravy gravy turned out to be burnt.
• 24:04
  Mine was tomato gravy, which nobody likes,
• 24:06
  right?
• 24:07
  That's old man gravy.
• 24:07
  If you're striking,
• 24:09
  if you say you like tomato gravy,
• 24:10
  you're born in 1936.
• 24:10
  But.
• 24:14
  Yeah, look, in-house, I love it, dude.
• 24:17
  Doing every stage in-house.
• 24:18
  Oh, that was so good.
• 24:19
  Slept in my own bed.
• 24:20
  Got to cook myself breakfast.
• 24:21
  Didn't have to go spend any money.
• 24:22
  It was beautiful.
• 24:24
  It might have been why I was
• 24:24
  lazy trying to get to Knoxville, Scott.
• 24:26
  I was spoiled.
• 24:26
  I'm a spoiled old man now.
• 24:28
  What I love about having you
• 24:30
  on is who the hell knows
• 24:32
  where we're going.
• 24:33
  That's why it's after dark, right?
• 24:34
  Because we don't know.
• 24:36
  So what is an appropriate
• 24:39
  number for masters?
• 24:40
  Because 40 for all the
• 24:42
  divisions is too many athletes.
• 24:45
  Okay.
• 24:45
  So I would say that if we
• 24:46
  were all one event,
• 24:48
  if it is its own event,
• 24:49
  I don't think 40 is too many.
• 24:51
  So now we can treat it like a real event.
• 24:52
  We can have heats, right?
• 24:55
  There's gap time in between the events.
• 24:56
  You can get a little sexy
• 24:57
  with the programming.
• 24:58
  What I didn't like when we
• 24:59
  were here another day,
• 25:00
  there was news to me.
• 25:01
  That's why I was in there
• 25:01
  like going crazy.
• 25:03
  I didn't realize everybody
• 25:04
  was shuffling stuff.
• 25:05
  I'm a gear whore.
• 25:05
  You know that.
• 25:06
  I want a sign.
• 25:07
  The whole reason I was
• 25:08
  pumped about this this year,
• 25:08
  I want a sign with my name on it.
• 25:10
  All my signs say Maximus or Move Fast,
• 25:11
  Lift Heavy or Romwod, Meat Squad,
• 25:14
  which I love.
• 25:15
  All of those people I've
• 25:16
  ever been on a team with,
• 25:16
  I love dearly except for
• 25:17
  one or two and they know who they are.
• 25:19
  But those are the signs.
• 25:20
  I want something to say Dex Hopkins.
• 25:23
  Well,
• 25:23
  you're going to have to wash it 17
• 25:25
  times to make it through the weekend.
• 25:27
  It might be a business card now.
• 25:29
  It might not be a sign, but like the,
• 25:31
  that's why I joked.
• 25:32
  Cause that 2015,
• 25:32
  the first year we went dog,
• 25:34
  I'm telling you the highlighter,
• 25:35
  orange and blue stuff.
• 25:36
  I took it home and washed it.
• 25:37
  And I worked at Maximus, right?
• 25:38
  I could wear that as coaching shirt.
• 25:40
  Well,
• 25:40
  I must've washed and dried that
• 25:41
  Reebok shirt and everything
• 25:43
  peeled off of it.
• 25:44
  Like it was just,
• 25:44
  they pressed it on with
• 25:45
  like the hotel iron before
• 25:46
  they came and gave it to us.
• 25:48
  And I loved all that.
• 25:49
  You couldn't tell me nothing about it.
• 25:50
  I wore those tights an
• 25:51
  unreasonable amount of times.
• 25:52
  But that's what somebody fussed over.
• 25:54
  They were like,
• 25:54
  Reebok colors are so much cooler.
• 25:56
  Yeah, you wasn't there.
• 25:58
  That neutral stuff was sexy.
• 25:59
  I'd wear that out somewhere.
• 26:00
  I don't like no bull shoes.
• 26:02
  The apparel is Lulu, basically.
• 26:05
  For the spectator,
• 26:06
  we could tell who was who.
• 26:07
  Yeah, okay.
• 26:09
  That was a valid point.
• 26:11
  I get that.
• 26:11
  But also...
• 26:13
  Now we can wear whatever shoes we want.
• 26:14
  At some point, I'm going to wear Jordan's.
• 26:16
  So you look for me anyway.
• 26:17
  You're the homie.
• 26:18
  Charlie's looking for me.
• 26:19
  We can pick my shoes out.
• 26:20
  Well,
• 26:20
  you're taller than everybody else on
• 26:22
  the floor.
• 26:22
  You're easy to find.
• 26:23
  Also that, yes.
• 26:24
  I've been waiting on the
• 26:26
  dunk contest event.
• 26:28
  But, yeah, dude,
• 26:28
  so I don't – bring it back around.
• 26:30
  I don't think 40 is too many
• 26:31
  if it's a standalone event.
• 26:34
  I'm excited to see what
• 26:36
  Brock and them do in
• 26:37
  Michigan with the team games.
• 26:39
  If you've ever been to the pit.
• 26:40
  Did you ever make it out to the pit?
• 26:42
  I have not.
• 26:43
  Dude, it's his setup.
• 26:45
  I knew last year,
• 26:47
  I took one of my athletes, Anna Meredith,
• 26:48
  out there.
• 26:49
  She won it the year before the JV.
• 26:51
  Did well in varsity last year.
• 26:53
  But it's, God, it's so good, dude.
• 26:55
  But infrastructure-wise,
• 26:56
  there's only so many places
• 26:57
  to take a poop,
• 26:59
  and that would be a huge problem, right?
• 27:00
  It'd be like Woodstock.
• 27:01
  Everybody would be out there
• 27:01
  sleeping in the mud and plus.
• 27:03
  Jamie went there last year
• 27:05
  and said they got to do
• 27:09
  something about seating and
• 27:11
  infrastructure.
• 27:12
  It's impossible.
• 27:13
  It's only going to be at the pit one day.
• 27:14
  The rest is in Kalamazoo.
• 27:16
  Dude, I'm telling you,
• 27:18
  the things they can do at the pit, dog,
• 27:21
  it's sexy.
• 27:22
  I mean, I need to text Brock.
• 27:24
  We haven't talked.
• 27:25
  It's been a weird year, but like
• 27:27
  Dude, the pit is sexy,
• 27:29
  and that's what I said,
• 27:30
  because Boz was creeping
• 27:31
  around last year.
• 27:31
  I was like, hey, what you doing here?
• 27:33
  I know what y'all about to do.
• 27:34
  And I prayed Masters wasn't
• 27:35
  going to do it.
• 27:36
  And then the more they got into it,
• 27:37
  the more I was cool with it
• 27:38
  because of the pageantry, right?
• 27:40
  Like, I've been on teams.
• 27:41
  I've been the stepchild.
• 27:42
  Your events are on the
• 27:43
  chopping block for time.
• 27:45
  And the Masters stuff,
• 27:46
  I didn't want to be the same way.
• 27:49
  But it being its own standalone event,
• 27:50
  and Jason Grubbs, you know,
• 27:52
  I think feels the same way.
• 27:52
  He was excited about it.
• 27:53
  And to me,
• 27:53
  he's like the guy that pulls that wagon.
• 27:56
  And he was just at a brew
• 27:57
  camp in Jacksonville.
• 27:58
  I love Jason Grubbs, like, and everything.
• 28:00
  YouTube channel, great person, like,
• 28:02
  one of the most coachable people ever.
• 28:04
  Love the cat.
• 28:06
  And so we got to chop it up about it,
• 28:08
  and it changed my mind about it.
• 28:09
  And then last year, I was at NFC, right?
• 28:11
  Like,
• 28:11
  Masters Fitness Collective was awesome.
• 28:14
  And like Ron and his lady run it.
• 28:16
  I want to say mostly his lady.
• 28:17
  Ron's the shake hands and kiss babies guy.
• 28:19
  He's the model out there.
• 28:20
  Pretty boy Ron.
• 28:22
  But I thought that was going to be it.
• 28:23
  And that's why I went and
• 28:24
  did that event because I'd
• 28:25
  never done Legends.
• 28:27
  But, you know,
• 28:28
  in the leagues and things happen, dude.
• 28:29
  It's funny to see people get
• 28:30
  stirred up about that.
• 28:32
  Like, who cares?
• 28:33
  It happens.
• 28:33
  People are people and
• 28:34
  they're going to help the homies out.
• 28:35
  Like, it's not unethical or whatever.
• 28:37
  You'd be crazy not to, I guess.
• 28:39
  But I thought because it's
• 28:41
  its own standalone thing,
• 28:43
  it'll be a little sexier.
• 28:45
  When we were talking about
• 28:45
  the other night about like
• 28:47
  sponsors dipping in and out
• 28:49
  and the bag being a little
• 28:50
  less as far as like, you know, the cool,
• 28:52
  here's my gear picture.
• 28:53
  I didn't realize that like
• 28:57
  Go-Ruck pulled out of that
• 28:58
  and it was just Northern
• 28:59
  Lights and all that stuff.
• 29:01
  And so, you know, which is cool,
• 29:03
  like qualifying and the
• 29:04
  stuff that comes with that
• 29:05
  is cool enough for me.
• 29:07
  I got enough workout apparel and shoes.
• 29:10
  By God, I got enough shoes.
• 29:12
  It's a,
• 29:13
  I just want the experience for the
• 29:15
  fastest growing demographic
• 29:16
  and make no mistake.
• 29:17
  And then working here is
• 29:19
  letting me know even more.
• 29:20
  So the fastest growing demographic in that,
• 29:23
  as more information comes
• 29:24
  out about longevity and
• 29:25
  your ability to maintain
• 29:26
  muscle mass and live
• 29:27
  independently and metabolic
• 29:28
  disease and all this stuff,
• 29:30
  the more of those things come out,
• 29:31
  the more that it's actually
• 29:32
  a lifeboat to the people that need it,
• 29:33
  dog, that are the closest to it,
• 29:35
  not 18 and 19-year-olds, right?
• 29:36
  Like 30-plus, 35,
• 29:38
  40-plus-year-olds that are
• 29:39
  now trying to take a hold
• 29:40
  of their health and move into a healthy,
• 29:42
  functional retirement and
• 29:43
  want to live by themselves
• 29:44
  and wipe their own ass
• 29:44
  their whole life and not
• 29:46
  have to be in a home.
• 29:48
  It seems more logical to me
• 29:50
  to service that community.
• 29:51
  And again,
• 29:52
  games as church and state from
• 29:53
  the community, I get that.
• 29:55
  But those are the folks who
• 29:57
  are going to spend the
• 29:58
  money to come watch.
• 29:59
  They're going to take PTO.
• 30:01
  If they got PTO,
• 30:01
  they might be retired already.
• 30:03
  Right.
• 30:03
  Like, and so, and they like, uh,
• 30:07
  me and Jared talk about
• 30:07
  this all the time.
• 30:08
  Uh, almost like comp training,
• 30:10
  proven Jared,
• 30:11
  everybody's damn proven right now.
• 30:13
  Um, but you know,
• 30:15
  he put up something today
• 30:16
  about like elite marathoners.
• 30:18
  Like sometimes I've still on
• 30:19
  track athletes, cover the travel,
• 30:20
  cover the shoes and all this stuff.
• 30:21
  Like I'm not naive to that, man.
• 30:23
  Like,
• 30:24
  This is not going to be the NFL.
• 30:25
  It's fine.
• 30:26
  There's opportunities out there,
• 30:27
  but for a very select few,
• 30:28
  and me and you are homies
• 30:29
  with some of those people
• 30:30
  that are the select few
• 30:31
  that make the bag.
• 30:33
  But here's the deal.
• 30:35
  I'm cool with you only
• 30:36
  giving out three shirts and
• 30:37
  three pairs of shorts.
• 30:38
  Yeah,
• 30:39
  but let me wear whatever else I want
• 30:40
  after that.
• 30:41
  But don't require them to
• 30:43
  wear it at every event then
• 30:44
  for 12 events.
• 30:47
  Yeah, I will say that about Reebok.
• 30:48
  As much as I was not a fan
• 30:50
  of a lot of their stuff, boy,
• 30:51
  you couldn't wear...
• 30:53
  So year to year,
• 30:54
  this is a funny kind of weird point,
• 30:56
  right?
• 30:56
  2015 to 17 is when like
• 30:58
  stance socks got sexy, right?
• 30:59
  Charlie remembers this, sneaker guy.
• 31:01
  So stance socks were cool.
• 31:03
  The first year I went in
• 31:05
  2015 is when they gave you
• 31:06
  like cool high top socks, all that stuff.
• 31:09
  People were still wearing stance socks.
• 31:10
  And if you went then,
• 31:12
  you couldn't wear a
• 31:13
  different kind of underwear
• 31:14
  that wasn't Reebok.
• 31:14
  If you wore Nike underwear,
• 31:15
  you had to put your Reebok
• 31:16
  tights over it.
• 31:17
  Right.
• 31:18
  Uh, nothing had to all be re-bought,
• 31:20
  which is awesome.
• 31:21
  Title sponsor, re-bought CrossFit games,
• 31:22
  yada, yada, yada.
• 31:23
  I got to,
• 31:23
  but they gave you enough to get to,
• 31:25
  they gave you $6,500 worth of stuff.
• 31:28
  I don't know that I was not
• 31:29
  joking that I wrote it off
• 31:30
  of my taxes that year.
• 31:32
  Um, but yeah, if you're going to limit it,
• 31:36
  cause I did not wear all
• 31:37
  that stuff that weekend could not have,
• 31:39
  unless I like changed,
• 31:41
  like in walks between events.
• 31:43
  And then 2017 was the same thing.
• 31:45
  They gave out ankle socks
• 31:46
  and tall white tube socks
• 31:48
  to like punish everybody.
• 31:50
  It was funny.
• 31:51
  Which is fine now.
• 31:52
  Tall white socks are sexy.
• 31:53
  But they, you know,
• 31:54
  it was a different time.
• 31:55
  The stand socks were cool.
• 31:56
  So that's how they kind of
• 31:57
  punished everybody.
• 31:58
  I still joke with Tal about
• 31:59
  that way down the road, man.
• 32:01
  But it's, you know,
• 32:03
  and that's just another like big shift,
• 32:04
  dude.
• 32:04
  Like I used to joke with
• 32:06
  people about like CrossFit saving Reebok.
• 32:09
  It never did.
• 32:11
  I never knew that Reebok and
• 32:12
  Adidas were basically the same company,
• 32:13
  which is hilarious to see
• 32:14
  Adidas make such an
• 32:15
  aggressive push in Europe.
• 32:18
  That was a lot,
• 32:19
  because some of those
• 32:20
  people had just signed with
• 32:20
  other shoe companies,
• 32:21
  and they're out there wearing Gazelles.
• 32:23
  I was waiting for somebody
• 32:25
  to wear the Run DMC joints,
• 32:27
  but nobody's shoe culture.
• 32:28
  You're a shoe guy, right?
• 32:30
  Adidas has made a massive push.
• 32:33
  No, Adidas still puts out bangers.
• 32:35
  Adidas still looks good.
• 32:38
  Joel just reviewed that Drop Zero,
• 32:40
  I think it's called.
• 32:41
  The only Adidas I got are Yeezys.
• 32:44
  I don't know if I can say
• 32:46
  that on here now.
• 32:46
  That's the only Adidas I have.
• 32:48
  Joel loved the fitness shoe
• 32:50
  they came out with.
• 32:56
  I think they've had it for a while.
• 32:57
  And for a long time,
• 32:58
  everybody wore out-of-power lifters,
• 32:59
  right?
• 33:00
  They were the authority.
• 33:01
  Basically,
• 33:01
  it was them and Romaleos and
• 33:03
  weightlifting.
• 33:03
  And then, of course, in CrossFit,
• 33:04
  it comes out, right?
• 33:05
  Because that old out-of-power, honestly,
• 33:07
  it was like you could do
• 33:08
  box jumps and it was kind of floppy.
• 33:09
  But, yeah, dude, and look,
• 33:12
  I love Go-Ruck stuff.
• 33:13
  I think I thought that was a
• 33:14
  cool move and it's a bigger
• 33:15
  company to where, like,
• 33:16
  CrossFit's not their bread and butter.
• 33:17
  And that's always been a
• 33:18
  better relationship to me when, like,
• 33:20
  it's not your bread and
• 33:21
  butter so you don't have to
• 33:22
  make risky decisions, right?
• 33:24
  I was waiting on the bubble
• 33:24
  to pop for no bull like
• 33:26
  that venture capitalist
• 33:27
  money to run out for a long time.
• 33:29
  Just because like,
• 33:30
  I feel like most brands that,
• 33:32
  and this is only like my
• 33:32
  experience like Romwod, right?
• 33:34
  There was a certain point
• 33:35
  where you stopped seeing
• 33:35
  that word because they did
• 33:36
  not want to be tied just to CrossFit,
• 33:38
  right?
• 33:39
  It kind of puts a ceiling on
• 33:40
  your ability to scale.
• 33:42
  So all you started seeing, if you remember,
• 33:43
  is that RW logo, the circle, right?
• 33:45
  Wu-Tang, but it's a,
• 33:48
  A lot of people don't like
• 33:49
  being tied to it like that.
• 33:50
  And so that's why I was cool
• 33:52
  with No Ruck and Go Ruck.
• 33:53
  And if you saw how they
• 33:54
  inserted themselves in the space, dude,
• 33:55
  they are giving awesome
• 33:56
  work to media people.
• 33:59
  They were setting up huge booths.
• 34:00
  And you and I, now that's a big thing,
• 34:02
  open thing people are talking about,
• 34:03
  how much it costs to just
• 34:04
  be present at an event and
• 34:06
  all those things.
• 34:07
  And they did it right, dude.
• 34:08
  They got in and assimilated
• 34:09
  to the community.
• 34:11
  Hey,
• 34:11
  now we're going to write that big check.
• 34:12
  And again, Ryan Schultz, my dog,
• 34:14
  let me look behind the
• 34:15
  Wizard of Oz curtain.
• 34:15
  I know how much that check is.
• 34:16
  It's a lot.
• 34:18
  And so that's why I was cool.
• 34:19
  Like when they're like, Oh,
• 34:20
  masters games in Birmingham.
• 34:21
  I was like, Oh God,
• 34:22
  I get to cook breakfast in my kitchen,
• 34:23
  sleep in my bed,
• 34:24
  get some noble or some go-ruck stuff.
• 34:27
  Um, but I don't know.
• 34:29
  I text everybody and ask
• 34:30
  them how that Northern light stuff was.
• 34:31
  It was real, real mixed review.
• 34:33
  So we'll see.
• 34:35
  Um, but I agree.
• 34:36
  If I go, you don't give me three shirts,
• 34:38
  I need to be able to sell
• 34:39
  the windshield like Ricky Bobby.
• 34:40
  But now we, now we can make some money.
• 34:42
  All right, let me,
• 34:43
  Let me throw a little
• 34:44
  temporary tattoo on or something like, oh,
• 34:45
  the price is right, a permanent tattoo.
• 34:47
  I don't know.
• 34:47
  Let's go crazy.
• 34:48
  I got an empty leg and arm I
• 34:49
  need to fill up.
• 34:50
  But it's still going to be fun, dude.
• 34:53
  Like, you know me.
• 34:53
  I'm going to go suck all the
• 34:54
  positivity out of it I can.
• 34:56
  get all the hugs and high
• 34:57
  fives and consensual chest
• 34:58
  bumps I can give out and
• 35:00
  then see the people I love being around,
• 35:01
  man.
• 35:02
  And it's more things for you
• 35:03
  to come and do and content stuff.
• 35:05
  And so everybody's going to
• 35:06
  get a cool piece of the pie.
• 35:07
  I just don't want the pie to
• 35:08
  go bad and not be any pie
• 35:10
  next year or the year after that.
• 35:12
  Right.
• 35:12
  So, yeah, that's my biggest thing.
• 35:14
  Like the masters are over
• 35:17
  50% of the open registrants.
• 35:20
  Yeah.
• 35:20
  Right.
• 35:21
  Like that number has not
• 35:23
  changed in five years.
• 35:25
  Yeah.
• 35:26
  And I don't want them shit on.
• 35:31
  We moved over here to Birmingham, right?
• 35:33
  No.
• 35:35
  Oh,
• 35:36
  tomorrow we find out if we're going to
• 35:37
  get to do behind the scenes
• 35:38
  of the Masters games.
• 35:41
  It might be up, dog.
• 35:41
  It might be up.
• 35:43
  You know what?
• 35:43
  I want to be fit enough for
• 35:45
  me and easy to have like a
• 35:46
  bird and magic rivalry.
• 35:47
  But we'll see.
• 35:50
  I haven't put that out there
• 35:51
  until right now, I guess.
• 35:52
  I should have left that in the brain, but.
• 35:54
  Yeah, I'd love to be fit enough,
• 35:55
  but there's some freaks in our thing.
• 35:56
  I'm hoping some people can't
• 35:57
  make that overseas travel, baby.
• 36:01
  I'm going to make a statement here.
• 36:03
  Probably get me in trouble,
• 36:04
  but I'm going to make it
• 36:05
  because I watch this sport.
• 36:08
  When you came in in 41st,
• 36:10
  I looked at people's videos ahead of you.
• 36:14
  see should people get popped
• 36:16
  or penalized so that my boy
• 36:18
  can get in oh yeah was easy
• 36:22
  columbus native hometown
• 36:24
  kid yeah big fan dude range
• 36:29
  of motion needs some work
• 36:31
  easy yes scott easy touch
• 36:34
  and go snatch 300 before it
• 36:35
  was cool his range of
• 36:36
  motion is fine I'll tell
• 36:37
  you what got him last year
• 36:39
  is the workout was weird
• 36:41
  but he was that well he was
• 36:42
  that rich as jim I ain't
• 36:44
  trying to go be I want the
• 36:45
  lights and I'm gonna record
• 36:45
  myself I ain't going to be
• 36:47
  around everybody looking
• 36:48
  that's crazy um but like
• 36:51
  dude he's a he's a staple
• 36:52
  in the sport right
• 36:52
  especially if like
• 36:53
  african-american community
• 36:54
  like I think back alex
• 36:56
  netty elizabeth akamali
• 36:57
  whom I still love I want
• 36:59
  him there I want him there
• 37:00
  but like you know I'm
• 37:02
  talking about like better
• 37:03
  than his during this
• 37:05
  No,
• 37:05
  I know exactly who got popped for me
• 37:06
  because I texted him
• 37:07
  immediately when he dropped out.
• 37:08
  It was Chase Hill.
• 37:09
  They got him on standing up front squats,
• 37:10
  which Chase's range of motion,
• 37:12
  he can touch his ball back
• 37:13
  to the ground when he squats.
• 37:14
  It must have been like standing up.
• 37:15
  Chase is an incredibly fit,
• 37:16
  and the weight was not heavy enough.
• 37:18
  I don't think they really
• 37:18
  reviewed many videos, man.
• 37:19
  No, I don't think they did either.
• 37:21
  Yeah, dude, I can't.
• 37:22
  Me and him texted about it, and I was like,
• 37:23
  oh, shit,
• 37:23
  they're going to give you an appeal, dog.
• 37:25
  But I was in like 36th for a whole day,
• 37:28
  and then they must have
• 37:28
  gave some people a appeal
• 37:30
  or something like that.
• 37:31
  But no, dude,
• 37:31
  I think in-house stuff is
• 37:33
  in-house stuff for sure.
• 37:35
  I did Masters Fitness
• 37:36
  Collective last year.
• 37:36
  That was probably the best
• 37:37
  I've ever felt competing in person.
• 37:39
  So that's why I was, you know,
• 37:40
  I was pumped about the
• 37:41
  season and I waited long
• 37:42
  enough to start striking
• 37:43
  matches to seal the turn
• 37:44
  from Ben Bergeron.
• 37:45
  I only got so many to strike.
• 37:46
  So I waited a while to start
• 37:47
  striking matches and
• 37:48
  training and like getting
• 37:49
  emotionally involved with
• 37:50
  it and day to day.
• 37:52
  And this is probably the
• 37:53
  best I've ever felt leading
• 37:55
  into a season and throughout, right?
• 37:56
  Normally do when I get to semifinals,
• 37:58
  I'm so burnt out from being
• 37:59
  a psychopath and emotional
• 38:00
  ups and downs and thinking
• 38:01
  every day has got to be perfect.
• 38:02
  And so there's been a big
• 38:04
  kind of maturity process in
• 38:05
  me athletically at 35, but it's, uh,
• 38:08
  it's been good, man.
• 38:09
  And as the guy, you know,
• 38:10
  I've worked with a few coaches.
• 38:12
  I love Jason Layden.
• 38:13
  We made huge progress, dude.
• 38:14
  And,
• 38:14
  and L is one of the coaches on brute
• 38:16
  with brute with me,
• 38:17
  who is an absolute genius.
• 38:18
  Like, you know,
• 38:19
  I thought Kelsey had an awesome year.
• 38:21
  Danielle's having a really good year.
• 38:22
  He coaches her.
• 38:23
  And he does the same with me, dude.
• 38:24
  And I'm,
• 38:25
  I'm older and wiser and he does
• 38:26
  not beat me to death.
• 38:27
  And it's a minimal dose,
• 38:28
  maximum effectiveness stuff.
• 38:29
  So I thought,
• 38:31
  I think it's going to be a good year and,
• 38:33
  and easy, like deserves to be there.
• 38:34
  He's always been really fit
• 38:35
  when he wants to be like,
• 38:36
  he took some years off, but,
• 38:38
  Dude, he's been fit for a long time,
• 38:40
  and so it's going to be really fun.
• 38:42
  I didn't realize Bronislav was in 35-39.
• 38:43
  I want to say Morad's going to do it.
• 38:47
  He pulled out at Knoxville,
• 38:49
  so I'm not sure what the
• 38:50
  reason was for that.
• 38:51
  So I talked to him before
• 38:53
  that week ended up,
• 38:54
  and he said depending on
• 38:55
  what they find and
• 38:57
  depending on what they
• 38:58
  announce is the prize money for it.
• 39:00
  Oh, shit.
• 39:01
  Well, he ain't coming.
• 39:03
  What was it?
• 39:03
  It's the same as it's always been.
• 39:05
  $25,000 to win.
• 39:08
  If he's healthy.
• 39:09
  What'd he do?
• 39:11
  He was having an MRI the next day.
• 39:14
  He's so strong.
• 39:15
  He's so strong and moves so well.
• 39:17
  Uh-oh.
• 39:24
  Someone cut Dex's cord.
• 39:27
  I didn't think anybody could do that.
• 39:28
  I thought that was me this time.
• 39:31
  No, it's, it's deck.
• 39:33
  There we go.
• 39:36
  We got it back.
• 39:37
  Was that me?
• 39:38
  Yep.
• 39:39
  Oh, my bad.
• 39:40
  The internet here is dodgy when it rains.
• 39:42
  Um, but we'll move so well, dude,
• 39:44
  it's weird for him to have, I'm not,
• 39:45
  I wish I was joking.
• 39:45
  This is like dead ass here.
• 39:47
  Uh, he moves so well.
• 39:48
  It's weird.
• 39:48
  And he's been doing it for so long.
• 39:50
  It's weird for him to have
• 39:50
  like a nitpicky injury like that.
• 39:52
  Uh, he's so strong though.
• 39:54
  Um,
• 39:55
  But yeah, it'll be fun, dude.
• 39:55
  I think the field is very cool to me,
• 39:58
  just looking at the host of characters.
• 40:00
  I don't know a lot of them,
• 40:00
  but like the Wills and
• 40:01
  Bronislaw and Easy's been in there.
• 40:04
  It'll be cool for me to go
• 40:05
  have a whole lot of give a
• 40:06
  shit for an individual
• 40:06
  competition finally.
• 40:08
  And now we don't have to
• 40:09
  feel weird when we say Dex Hawkins,
• 40:10
  games athlete.
• 40:12
  I only did individual.
• 40:13
  I don't care if it's Masters.
• 40:14
  Suck it, everybody.
• 40:15
  Shawn Michaels, suck it, thanks.
• 40:17
  But it's going to be a fun weekend, dude.
• 40:20
  Mississippi's next door to Alabama,
• 40:21
  so most of the homies that
• 40:22
  have been along the ride
• 40:23
  with me the whole time I've
• 40:25
  done it will be able to come.
• 40:28
  So it's going to be a good time,
• 40:29
  and my little girls will be
• 40:30
  able to be there.
• 40:31
  So it'll be awesome,
• 40:32
  because they were at
• 40:34
  Syndicate last time I did Individual,
• 40:36
  not really able to yell, go daddy.
• 40:38
  But now they both can,
• 40:40
  and they're both little
• 40:41
  absolute psychopaths.
• 40:42
  So we're going to have a weekend.
• 40:44
  So I got a quick question for you,
• 40:46
  and I want Charlie to jump in here,
• 40:47
  because we're all fans of
• 40:49
  the Attitude Era of WWE.
• 40:54
  Yeah.
• 40:54
  Right?
• 40:55
  With the 35 to 39-year-old group,
• 40:58
  how much chirping is going
• 40:59
  to go on during that event?
• 41:02
  Oh, I'm a proponent of it,
• 41:03
  and you know that I wish
• 41:04
  this was a thing for years.
• 41:06
  Dallin and Hopper-
• 41:09
  I don't know.
• 41:09
  Look, I ain't talking shit to Roman ever.
• 41:11
  I know what you used to do for a living.
• 41:13
  I don't want any part of that, sir.
• 41:14
  And you're rushing.
• 41:15
  I don't know how serious you
• 41:16
  are and don't understand
• 41:17
  most of the things you say.
• 41:17
  But, dude, it'll be fun.
• 41:21
  Easy will talk smack in a healthy way.
• 41:25
  And, like, I think that group, like,
• 41:26
  at Masters, at NFC,
• 41:29
  mad shit talk in the stalls,
• 41:30
  in the walking out.
• 41:32
  Like, me and Ken Batterson,
• 41:35
  Alex from Louisiana,
• 41:37
  And a bunch of people do.
• 41:39
  That's what's so weird.
• 41:40
  Me and Alex started together.
• 41:42
  Our first year at regional
• 41:43
  was 2014 together, and we were there.
• 41:45
  I think he kicked my ass that weekend.
• 41:46
  But it's a little healthy smack talk sesh,
• 41:50
  like we're playing pick up at the YMCA,
• 41:52
  doing weird two-handed
• 41:53
  layups because we're old.
• 41:56
  It'll be fun, dude.
• 41:57
  I'm excited.
• 41:57
  And then we are all Attitude
• 41:59
  Air kids if you watch wrestling.
• 42:00
  If you're in the South,
• 42:01
  you watch wrestling probably.
• 42:04
  And I'm going to wear it.
• 42:05
  I don't know.
• 42:05
  I wonder how much trouble
• 42:06
  we'll get in since they
• 42:07
  gave us three t-shirts if I
• 42:08
  do wear like a DX Suck It
• 42:09
  shirt because I got one.
• 42:11
  So we'll see.
• 42:12
  You almost had to.
• 42:13
  You had the Stone Cold.
• 42:15
  So you got to bring the other one out.
• 42:16
  I also got a hat.
• 42:18
  The hat's fair game, I feel like.
• 42:19
  Yeah,
• 42:21
  I got a Stone Cold hat and a Suck It hat.
• 42:24
  And worst case,
• 42:24
  I'll just do the Shawn
• 42:25
  Michaels pose if I do well in an event.
• 42:27
  I ain't mad at that.
• 42:28
  And then somebody can throw me, like,
• 42:30
  my buddy Michael threw me
• 42:30
  two beers the year at Syndicate.
• 42:32
  Wasn't too cool because I was in, like,
• 42:34
  20th, but whatever.
• 42:34
  We were having fun.
• 42:37
  He threw me two beers from the stands,
• 42:38
  and I smashed two of them.
• 42:39
  But, yeah, dude, I'm going to go have fun.
• 42:42
  I'm going to be fit.
• 42:43
  And that group of people, you know,
• 42:46
  and a bunch of friends.
• 42:47
  Kenji Riley's going to be there.
• 42:48
  Like,
• 42:49
  we haven't been in the same place
• 42:49
  competing in a long time,
• 42:50
  so it's going to be...
• 42:52
  It's going to be a fun weekend, dude.
• 42:53
  And that means Roy's going
• 42:54
  to be there and her little hooligans.
• 42:56
  She's got two little clones now.
• 42:58
  So everybody that's started
• 43:00
  with me has all the
• 43:01
  childrens and all the things.
• 43:03
  And so a few of them will be there.
• 43:04
  And so there should be some
• 43:05
  real healthy you suck shit talk.
• 43:08
  But it'll also be like high
• 43:10
  fives and then hugs at the
• 43:11
  end like it always is.
• 43:12
  But I want the spice in there.
• 43:15
  Yeah.
• 43:17
  Corey said at NFC we had a
• 43:19
  guy straight up call a shot
• 43:21
  and then backed it up.
• 43:22
  It was me, Corey.
• 43:23
  Actually, Ken went first.
• 43:24
  That last workout,
• 43:27
  whoever programmed that shit,
• 43:28
  I told them I tested it and
• 43:29
  did it in one round.
• 43:29
  They called me a liar to my face.
• 43:31
  And then Ken was in the heat
• 43:32
  before us and did it.
• 43:34
  And I thank you that we tied.
• 43:36
  You might have beat me by a second.
• 43:37
  But it was like you had
• 43:38
  three minutes to do 300-meter row,
• 43:39
  three deadlifts, 365, three leg lifts.
• 43:43
  And I think maybe it was 150
• 43:43
  handstand walks.
• 43:45
  And Ken's like,
• 43:47
  it was an old like grid pro
• 43:48
  when it was like grid,
• 43:49
  not weird Florida minor
• 43:51
  league scary stuff.
• 43:53
  It's not.
• 43:54
  They're doing a great job.
• 43:55
  That was not a stray they should catch.
• 43:56
  They're doing great.
• 43:57
  It's cool.
• 43:57
  I just, grid still gives me PTSD.
• 44:00
  But yeah, Ken is freakishly fit.
• 44:04
  And so we broke that workout and did it.
• 44:05
  Most of us did it in one round.
• 44:07
  It was fun.
• 44:08
  But it was us, Corey.
• 44:10
  How dare you?
• 44:10
  How dare you?
• 44:12
  We'll do the same thing this weekend.
• 44:13
  That's how I wish Ken would qualify, dude.
• 44:15
  It would have been fun to have that.
• 44:16
  And hell, he might come and watch.
• 44:18
  But they were all around Maximus.
• 44:19
  I want to say Ken lives in
• 44:21
  Indiana or somewhere around
• 44:22
  there in that region.
• 44:23
  So they were always around there.
• 44:26
  Him,
• 44:26
  I don't know if Tony's competing this
• 44:28
  year from Timberwolf that used to be.
• 44:29
  But Tony's been exceptionally fit.
• 44:32
  He's been a master's guy for a long time.
• 44:34
  Like most people, didn't want to do it,
• 44:36
  which I get.
• 44:37
  Hurton now is a lot
• 44:39
  different than Hurton then.
• 44:42
  But I just want to stay a scary dad.
• 44:44
  That's all.
• 44:46
  Well, I love when you turn 35,
• 44:47
  like getting canceled isn't even,
• 44:49
  doesn't even matter anymore.
• 44:50
  Am I in that?
• 44:51
  Am I in that space now?
• 44:53
  You just, you can say whatever you want.
• 44:55
  Nobody cares.
• 44:55
  35 is the old man mark where
• 44:58
  you can say creepy shit and
• 44:59
  not because that's news to me.
• 45:00
  And we're about to rev that up.
• 45:01
  So I've been waiting on that.
• 45:05
  Yeah.
• 45:07
  Yeah.
• 45:08
  In the gym for sure.
• 45:09
  Well, they, that's, what's weird is like,
• 45:11
  I'm so that is the
• 45:12
  different framework of this place.
• 45:14
  So classes of 45 minutes, um,
• 45:17
  The population is very similar.
• 45:19
  The approach is a little
• 45:21
  different as far as methodology stuff.
• 45:25
  Very similar methodology,
• 45:26
  very much more opportunity
• 45:28
  for it to bleed into every
• 45:29
  other part of your life
• 45:29
  from a structure standpoint
• 45:31
  as far as nutrition and
• 45:33
  kind of guiding every step
• 45:34
  of your health and wellness stuff.
• 45:36
  But, like, what does shit talk to say?
• 45:38
  I am doing the exact, like,
• 45:40
  demos and stuff.
• 45:41
  And it's appreciated, dude.
• 45:43
  And it's appreciated everywhere.
• 45:44
  Just, you know,
• 45:45
  being in a new place where it's...
• 45:48
  It is, but it's not.
• 45:49
  I don't know what I can and
• 45:50
  cannot say yet.
• 45:51
  But giving flowers to everybody,
• 45:52
  I still love both.
• 45:53
  But this place has been a
• 45:54
  breath of fresh air to me.
• 45:55
  Getting back into a place
• 45:57
  that has professionalism,
• 45:59
  is very interested in
• 46:00
  creating careers for
• 46:00
  coaches as far as salary benefits.
• 46:02
  And the heart of it is still
• 46:05
  to cure the world's most
• 46:07
  vaccinated disease through
• 46:08
  the same methodology.
• 46:09
  And so I'm on board.
• 46:11
  And the deeper I get into it,
• 46:12
  the more on board I am,
• 46:13
  especially under this flag,
• 46:15
  because it tickles all my feel goods.
• 46:16
  I still get to come.
• 46:17
  kick it with the homies and
• 46:18
  do my thing so uh is it
• 46:20
  more of a franchise model
• 46:22
  as opposed to like yeah
• 46:23
  yeah so so their
• 46:24
  headquarters are in
• 46:25
  birmingham right that's
• 46:27
  where we did uh coach khan
• 46:28
  mine is in madison alabama
• 46:31
  there's one in downtown
• 46:32
  huntsville uh the homie
• 46:33
  macy runs blair morris owns
• 46:35
  the two here I'm not sure
• 46:38
  who owns the ones in
• 46:39
  birmingham but it might
• 46:40
  just be uh corporate but
• 46:42
  The corporate offices are in Birmingham.
• 46:43
  It's very regional.
• 46:44
  I think the furthest west it
• 46:46
  goes is Houston.
• 46:46
  The furthest east it goes is
• 46:48
  South Carolina, maybe.
• 46:49
  But I mean,
• 46:52
  I ain't going to get into the
• 46:53
  nooks and crannies of it.
• 46:53
  But business model-wise,
• 46:57
  we could take some things.
• 47:00
  It is very tried and true and steady.
• 47:03
  I'll say that.
• 47:03
  And I've dug it, man.
• 47:05
  It is a thing to present to
• 47:06
  people that the friction
• 47:07
  points of an affiliate
• 47:09
  whether you're starting a
• 47:10
  business or other thing, otherwise, uh,
• 47:12
  taking off.
• 47:13
  So you get to, I dare say,
• 47:15
  be more of a flow state of
• 47:16
  the things that are important to you.
• 47:17
  So if you're a books person, cool,
• 47:18
  do the books.
• 47:19
  Here's the structure for the
• 47:20
  classes and all these things.
• 47:21
  Uh,
• 47:22
  it gets a little more personal on the
• 47:23
  development side, right?
• 47:24
  I don't bring Scott into that hour class,
• 47:27
  smash him like, all right, Scott,
• 47:28
  hope your pull-ups develop
• 47:29
  next class that when it comes back around,
• 47:31
  right?
• 47:31
  It's very structured.
• 47:32
  We do 45 minute classes.
• 47:33
  There's no argument about a
• 47:34
  Metcon and a Lyft every day.
• 47:37
  The programming,
• 47:37
  if you come to this Iron
• 47:38
  Tribe or an Iron Tribe in Birmingham,
• 47:40
  is exactly the same.
• 47:40
  The product's the same,
• 47:41
  the flow of the class, the verbiage.
• 47:44
  I dare say the way we teach.
• 47:47
  I know I probably have a
• 47:48
  little nuance versus some people.
• 47:49
  I just kind of learned that this weekend.
• 47:50
  My man Matt, this operations guy here,
• 47:53
  is a little different.
• 47:54
  He's a jiu-jitsu guy and a
• 47:56
  Westside-minded fella.
• 47:58
  Um,
• 47:58
  but it was cool last weekend and they had,
• 48:01
  I mean, you remember the big sky things,
• 48:02
  right?
• 48:02
  Like where they did everybody there.
• 48:04
  So they do that every year.
• 48:06
  It's not a memory.
• 48:07
  It's a constant practice, uh, a lot here.
• 48:10
  So, um, they,
• 48:13
  I want to say maybe 200 something here.
• 48:17
  Tickets are the tickets a
• 48:18
  little different here.
• 48:20
  Uh, I'd say also look at that.
• 48:22
  So, uh, but I mean, we have,
• 48:24
  so just model wise,
• 48:25
  we have two class options.
• 48:26
  It's power.
• 48:28
  It's traditional kind of
• 48:28
  functional fitness class, right?
• 48:31
  And then prime, right?
• 48:32
  So say Scott's coming off.
• 48:34
  What's the last injury you had?
• 48:35
  I can't remember.
• 48:37
  All of them.
• 48:38
  Every one of them.
• 48:39
  Yeah.
• 48:39
  All of them.
• 48:40
  So when you're coming off that injury,
• 48:41
  right, it's hard to come back into class.
• 48:44
  Like, hey, we're doing Fran today, guys.
• 48:45
  Well, Scott, get on the bike.
• 48:47
  Right?
• 48:47
  So we do prime stuff.
• 48:50
  And so prime is like the
• 48:52
  personal training class.
• 48:53
  So you come in.
• 48:54
  Your program's personal.
• 48:55
  Your nutrition stuff's personal.
• 48:57
  and all that stuff.
• 48:58
  So it is elaborate, dude.
• 49:01
  And the things available to
• 49:01
  you that you're able to
• 49:02
  take hold of as far as just
• 49:05
  a deep experience and across the board,
• 49:07
  like franchise to franchise,
• 49:08
  whether it's a standalone
• 49:10
  one like Blair has here in
• 49:11
  two locations or the HQ
• 49:13
  one's down in Birmingham,
• 49:15
  the experience is the same.
• 49:17
  Programming for power is the same.
• 49:18
  So it's like, I mean, you go to Polaris,
• 49:21
  it's Polaris' programming,
• 49:22
  or maybe they're
• 49:25
  Shit.
• 49:25
  What's Christie's programming?
• 49:28
  Ibex.
• 49:28
  Ibex.
• 49:29
  Maybe it's Ibex.
• 49:29
  Maybe Charlie goes to a
• 49:30
  Mayhem one or this or that.
• 49:32
  Everybody's got their own flavor, right?
• 49:33
  They're all cool.
• 49:34
  and whatever,
• 49:35
  but you know what you're going to.
• 49:36
  We go to Mayhem Gym,
• 49:37
  we're probably going to do
• 49:38
  a million GHDs and rope climbs.
• 49:40
  We go, you know, whatever.
• 49:42
  Whatever that flavor is.
• 49:43
  It's consistent here, right?
• 49:44
  There's a lady in here now
• 49:45
  who lives in Nashville.
• 49:46
  Her daughter's doing a summer internship.
• 49:48
  She comes in here every day.
• 49:49
  Same membership.
• 49:51
  Covers this one, right?
• 49:52
  So she can check in here.
• 49:54
  All her stats are tracked.
• 49:55
  All the software and stuff like is...
• 49:57
  Pretty proprietary, the app's dope.
• 49:59
  I've been, like I said,
• 50:01
  I've tasted a lot of foot
• 50:02
  and eaten some crow in the
• 50:03
  last three months as far as
• 50:04
  like my outlook and my very, you know,
• 50:07
  this is the way, now how we do it is,
• 50:10
  you know, CrossFit.
• 50:11
  But it's been different in a
• 50:14
  very positive light, man.
• 50:15
  It's been a cool one to stand in,
• 50:17
  especially last weekend
• 50:18
  getting to kind of rub
• 50:18
  elbows with their head of programming,
• 50:20
  Kyle.
• 50:21
  Forrest,
• 50:22
  the guy who kind of founded it and
• 50:23
  kind of navigated the
• 50:24
  lawsuit stuff across there and kind of,
• 50:26
  you know,
• 50:26
  made it right and has this thing.
• 50:29
  And just like,
• 50:30
  and it's Christian organization, which I,
• 50:31
  you know, I'm down with JC.
• 50:34
  And so it's been awesome.
• 50:36
  And then the outlook for me
• 50:37
  is like long-term.
• 50:38
  So, and a lot of, like I said,
• 50:41
  a lot of the fear I had to
• 50:42
  open an affiliate to where it's risky,
• 50:43
  right?
• 50:43
  That business model, it is what it is.
• 50:45
  And there's very good verbiage to like, oh,
• 50:48
  you can,
• 50:48
  there's the toolbox and all this stuff.
• 50:50
  And that's cool.
• 50:51
  but it's still on you.
• 50:53
  And this is that same scenario,
• 50:55
  but the support that comes
• 50:56
  along is not that verbiage like,
• 50:57
  here's the tools.
• 50:58
  Good luck.
• 50:59
  Pay your affiliate fee.
• 51:01
  And not to say that's the
• 51:02
  depth they go to.
• 51:03
  That's just, you know,
• 51:05
  that's what I know about it.
• 51:06
  And so it's been cool.
• 51:08
  I've dug it.
• 51:09
  Well, it's been awesome catching up.
• 51:10
  We're going to have to do
• 51:11
  this more periodic.
• 51:12
  It's your take home.
• 51:13
  Well, we'll get you out of here early,
• 51:14
  babe.
• 51:14
  We got four minutes.
• 51:15
  We're done.
• 51:15
  Get your meeting.
• 51:16
  I love you guys.
• 51:17
  Yeah.
• 51:17
  I'm going to holler at you, man.
• 51:19
  We're going to be around.
• 51:20
  I'll definitely see you in
• 51:21
  birmingham baby yeah for
• 51:22
  sure um and you might even
• 51:24
  be the star of the behind
• 51:25
  the scenes who knows might
• 51:27
  be up been waiting on him
• 51:29
  with that thank you
• 51:30
  everybody in the chat you
• 51:31
  guys have been awesome as
• 51:32
  always and uh yeah we'll be
• 51:36
  back again sometime in the
• 51:37
  future with clydesdale
• 51:38
  after dark hell yeah
• 51:40
  brother see you guys later bye guys