Latest / Negocios Locales / #175 Impacto del Core Update de Google de Marzo, abuso de reputación y novedades de la ficha de GBP en abril 2024

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#175 Impacto del Core Update de Google de Marzo, abuso de reputación y novedades de la ficha de GBP en abril 2024 · Negocios Locales

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Local business. Episode one hundred and seventy- five. Very good morning to
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all and welcome one more week to local businesses. Today, May 8,
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2000, 24, and tomorrow, May 9, which is my birthday,
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I couldn' t help it. I had to say it so nothing.
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If anyone wants to congratulate me, I' m gonna love to get congratulations
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tomorrow. This podcast is a weekly space where we look for local businesses to
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get more customers and more business thanks to the improvement of your positioning and visibility
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on the Internet. For those of you who don' t know me,
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my name is Laura Alfonso. Tomorrow I am a local seo consultant specializing in
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business with physical establishments and os. I welcome to this program a space where
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every week we talk about your Google Business pro fih file of your search intentions
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website, the user of reviews, of digital analytics, of artificial intelligence links,
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with the sole objective of making your local business more visible on the Internet
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thanks to the improvement of your search engine positioning. You can subscribe to the
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local business podcast on your regular podcast player or from my website, Laura Alfonso
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com where you will also find all the notes of this episode and in addition,
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you have the possibility to subscribe to the local business añus letter that comes
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out tomorrow, where I will tell you news of interest for your business that
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does not give me time to address in this episode and this week. What
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are we going to talk about then all the news that has brought the month
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of April and that have not been few so are above all have had a
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lot of impact on many businesses, so let' s go with it.
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The highlight of April has been the completion of Google’ s March Corap da,
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which took 45 days to deploy. I think one of the longest,
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but the longest to date. During these forty- five days there has been
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a lot of volatility with websites that went up and then went down to visibility
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level, so it' s been good to wait for it to end to
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see if it was really being impacted. What is important about this aupdate,
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then, that incorporates what is the part of helfulll tell update within it,
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that is, that part that values the quality of the content and, therefore,
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we will stop having partial updates of that section, of that part of
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charity, as it will now be integrated into the core of the algorithm.
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And this is very relevant for two reasons. On the one hand, because
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the headhool conden update quality has an impact at the side level, at the
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full web level and not at the page level, that is, if Google
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identifies that you have a website that does not have enough quality, it will
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not penalize that URLs, but the whole side. True, you have to
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have a significant volume of url over the total to affect you. But as
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it affects you, you have a problem. And the second reason is that
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the hold ull contenupdate, as part of the algorithm core, affects the overall
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ranking calculation of the other systems that are part of that core that I mean,
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each system that composes the algorithm core, because different systems are valuing different
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parts of what the web is to give it a score. Well, if
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one of those systems has a positive score, if the powerful condom update,
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it has a negative score, the counter and the final score would directly affect
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the ranking. That is, the fie full contanub date significantly influences the final
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score, because it impacts and fills the partial scores of the rest of the
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systems that are part of the core. It' s been made clear.
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I hope so. In the end it is that everyone can have their opinion
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about something, but comes the helfull contan uplin and says hear this is wrong.
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In the end, the good opinion you can have. The rest is
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affected for bad and if you are affected by this abdate you can recover easily,
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because it seems that it will cost you time, because those who were
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affected in September of two thousand twenty- three have not yet seen that their
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sites have been recovered and Google' s response is cra. You may need
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several art dates for netter improvement, because if your side is not well viewed
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at content quality level. That' s supposed to take a long time to
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figure it out, and that' s why Google says it' s gonna
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take months for you to recover. In my particular case, a client was
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affected in August of two thousand twenty- two and in March of two thousand
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twenty- three already rose, so, even if it costs for my experience,
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in the end you will succeed and, as one person said on Twitter,
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Google has no grudge. However, Google may be wrong and its internal
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settings to incorporate the Helful Cottenate into the core of its algorithm may still need
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adjustments. So, if you have been affected and want to put it on
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Google, I leave in the program notes the form where you can send your
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comments, but only until the thirty- one of May. So hurry up
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if your side is being affected and, as I tell you, it'
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s not the first time that Google has been affected. The lia occurred in
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sites, for example King Tail, when he incorporated the video carousels into this.
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Here I leave the link to the news, but it was very interesting.
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I had been doing tests on how to show those video carts at order
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level ns because Mobile had already implemented it and what happened is that, at
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the time he implanted it, a lot of retail businesses started to notice a
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drop in impressive clicks, not at visibility level. Yes, they still had
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impressions, but clicks didn' t increase. What happened, because the URLs
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of the products that might be able to incorporate some running video. Imagine an
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eyeball, as the site sells a yo- yo, but it turns out
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that it incorporates a video of how to make the watch with the JoJo.
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Well, Google understood that that video could be interesting and incorporated it into the
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video car. But the user, when watching the video carousel, understood that
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it was a YouTube- related video and did scrolling past that section and clearly
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was scrolging in front of a very transactional search. And when Google put you
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in the video car, it stopped putting the remaining ten regular blue links into
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the ten. And of course, if the user was scrolling and didn'
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t want to watch your video because I understood it was an operating video.
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When he wanted to compromise, when he wanted to buy, you were losing
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sales. And well, in the end it cost quite a lot of business
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for several weeks, different retail businesses were reported and in the end Google made
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the adjustments and already started to appear again in the links to blue lud,
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as the businesses with transactional uerreles. Therefore, when Google introduces any new features,
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of course, adjustments are necessary. So don' t cut yourself and
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if you think there are adjustments to make, because your site has been penalized,
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that you know that in this form you can make your claims and Google
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will look at them and if it makes sense, listen to the best,
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make your adjustments and again improve your visibility in some aspects. And now,
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to end it on this topic, if you have any doubts left, you
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know that I leave you the link about the FAQ section that Google has created
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in this regard. So nothing. With this topic we are finished. Let
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' s go now with the next novelty and that is that this week,
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on the five or six of May, a new and Date has been launched
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that seeks to eliminate spam related to abuse of a website' s reputation.
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Yes, yes, there was another AUP date of span in March, but
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oriented to the generation of content at scale with this coming artificial intelligence. But
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now what we' re seeing in May is a different span. On the
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one hand, it will affect the practices of the seo parasite that we have
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already commented on at some time, that is, those sections that create important
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websites that have nothing to do with them so that others incorporate content and those
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others, apart from incorporating that content or n o r R or, are
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links to their websites, so that they benefit from the reputation of the site,
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with the sole objective of manipulating the search classifications, taking advantage of it
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well positioned that is the website that hosts those parasitic contents. And, on
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the other hand, we have those important sites especially media that have sections of
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the best washing machines, the best tans and then take you to Amazon with
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affiliate links and in that way monetize. Well, what you' re going
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to see is that Google is going to penalize that kind of practice. And
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more than one medium is shaking and, for example, Forbes has just blocked
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his coupon page. Discount that has to do Forbes with coupons discount well,
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because it had a page that was going super well, it had a lot
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of traffic. There he had a public and then he monetized it. And
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of course, that' s going to run out of it. And then
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we also have another article that Verge published about printers. That article was very
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interesting because Berge himself said that he had made his article only to trick Google
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and position in first positions and then he said hear what the best impressions are,
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because we have no idea, but to what we leave a list of
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printers. We think the best ones are from the brand A Brother. I
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think it said and if it hadn' t turned out enough for Google that
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low- quality content, it incorporated a poor- quality pixelated image as a
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cover photograph and it happened that it created that content and positioned itself in first
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positions when people were looking for better printers. Well, this kind of practice
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is what Google wants to end and eliminate, and that' s why the
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5th or 6th of May has started with that aupdate to end the abuse of
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the site' s reputation. I also leave you another form in case you
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want to report as users sites that carry out this type of practices and that,
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in the end, by doing it to you they lack visibility, because
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if you are a business of printers, since articles like those of berge penalize
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you because already I tell you that they have no experience, neither expert or
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knowledge on the subject. Then you have a site reporting form. If after
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this p date bais they remain well positioned and are not of the right quality,
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let' s go with the next novelty. And it just seems like
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I think it' s the company that' s behind CHATGPT in the end.
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You may be about to launch your new search engine and so far they
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were rumors, but it gets stronger when we do the analysis of the web
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logs and see that there is a pod that is going through them, called
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seart chat GPT. With the logs to explain it quickly, they come to
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be the records of the visits that your website is receiving. Then you can
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tell that traffic is human and not human. And within the non- human,
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which is the puts, you can differentiate which are Google' s,
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which are GPT chup, etcetera. And within the GPT chat, because it
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is identifying that new bot that is the GEPT sert chat, which has triggered
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all the alarms, indicating that we are facing the doors perhaps of a new
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search engine and we continue to talk about newness of CHATGPT. In this case
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it has signed an agreement with final seal Times, so that when a user
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seeks information related to financial issues, etc. Show fanal sound Times data with
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attribution links. I understand that this agreement is an economic agreement and if so,
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in the end, chat GPT is finding a double nemonetization route. On
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the one hand, users who are turning off now for the aversion pro of
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chut Hepta chus PP four and, on the other hand, that of the
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media or those players who want to appear that if they want to have the
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attribution link and have a greater presence, they have to pay for it.
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In the end, if this is the case, the question I am asking
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is this information bias. If so, I don' t think I'
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m convinced of the courses that are evolving everything. And now, to end
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this issue of artificial intelligence, I already told you in previous episodes that it
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is planned that by May, that is, by this month, Google already
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released its version of SG, that is, Google' s search engine with
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artificial intelligence, and some changes are being seen. For example, in that
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information that was provided by artificial intelligence, Google put a notice that the experimental
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SG information. And now that information, that notice has changed it and what
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it puts is a and andset, that is, artificial intelligence response. So,
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as we see, the thing keeps evolving and moving forward. Let'
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s go with the following news. In this case it' s local finder.
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People use it or I contextualize you, because some have been lost and
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don' t know what the local figner is When you do a transactional search
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and you skip the local pack, that is, that map with the three
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business results then we have a little button that says see more results. When
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you see more results, you get a search engine that pretends to be Google
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Maps, but it' s not Google Maps. That' s called local
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finder. Well, the question is that when we are looking at the positioning
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of the different businesses, what we try to be is always in those first
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three positions, because what favors is that the user does not have to click
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to get to the local finder, because if already the user has to click
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they lower the chances of being seen. Well, then, the latest studies
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have been carried out by the consultant or ar Media. What it says is
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that thirty- three percent of users click to see more results and once there
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they also make quite a roll especially when they are on mobile devices. So,
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it' s great to be, of course, among the first three
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results, but maybe, if we' re in fourth, fifth, even
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tenth position, we don' t have to worry. Or not so much
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because we will continue to get clicks. The following novelty has to do with
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a new button that are appearing on some Google Busness Crofi tabs and, in
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addition, is located at the top next to other buttons, such as sharing
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or saving business. And this button is the post and what kind of actions
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allows us to do this button, because supposedly leave reviews or upload photos a
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priori. It looks like it was a button that could use the owner of
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the business itself, but it doesn' t look like it' s a
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button that' s going to be able to use users. So, q
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Google, what you' re trying to do is encourage a little bit more
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interaction and we' re going now with improvements that you' re also developing
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Google, but in the map part and that' s what you' re
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doing is to provide more information so that users can find electric car service stations.
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So, once he' s detected that you' ve been to an
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electric car station, he sends you a message so you can talk about your
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experience. Whether it has been satisfactory or not. You have a free text
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box where you can put whatever you want, but then you have other buttons.
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It has been satisfactory or you have not been able to load and then
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what type of charger have you used? If it has been teslas and has
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been CCS good certain parameters that I do not know the truth. And then
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he also asks you how long you' ve had to wait to recharge the
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car. And that' s very good, because recently it was Holy Week
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packaging and the news went out, for example, that there were people who
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had had to wait until now and a half tail to recharge. So that
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part can be very interesting, because to see what type of season you are
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most interested in or less interested in depending on the level of influx and the
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average waiting time. I' m not much of a friend of fixed electric
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cars anyway. What happened to me the other day. One in the morning
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they start ringing me at the doorbell. Fire, Fire, Fire, Okay.
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There' s the fire police pulled us out with what we were kids
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pajamas running out and one of the cars in the garage, which was a
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plug- in hybrid car, had started burning, because one came out and
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good that' s why, in fact, last week I left on Friday
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because I was out all night, they had to take us to another place
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or civil protection. Well, the truth is that the emergency means to everyone
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behaved phenomenal, but well it was a tremendous scare and all in this case
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an indo- indo plugged car. I just don' t trust these things
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yet to see how they' re evolving. You tell me, you have
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electric cars, what your experience is like. I' m going to leave
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you a survey in Spotify and you' re already telling me okay let'
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s go to the next news that I' ve already told you a little
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bit about my life, I' ve already told you that tomorrow is my
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birthday and then the problem I had last week with the subject of the fire.
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Well, then, next novelty returns the excession of naup Hunter and Nauphunter.
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It' s a very interesting chron extension that what it does is tell
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you that mentions or subpoenas have your business. It smells like competition, because
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that' s also great for spying on them based on the name of the
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address or the phone. So, that way you can get ideas from where
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your competition is and you can' t get mentions and subpoenas. This extension
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had been disabled, but has returned to the load again. So I recommend
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it, because it is very interesting another novelty the business schedules, that if
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it is ranking factor or ranking factor. Well, now Google is starting to
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highlight them much more in the local color pack. If it' s open,
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it' s green, it' s closed, it' s red
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and if it' s going to open soon or it' s going to
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close soon, it' s yellow. So that' s also for you
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to know and new categories. We have a few in April. The first
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drone service, second hotel, casino, third Algerian restaurant. Oh, my
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God. There are still categories for restaurants. I thought I was already at
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all, because no Algerian restaurant is not a new one. Then we have
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the recreational vehicle inspection service. We also have an asylum centre and lastly,
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a quilting service with a long arm. I' ve been left dead I
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' ve been looking for it and in the end, they' re special
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machines, because they do quilts and crochet themes and things like that, but
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you have a long arm because they' re for much more extensive pieces.
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From what I have read, it is not then usually, for example,
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for quilts, for a hetsei or a small blanket. So those are the
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new categories. As you see many new developments that you have to take into
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account, especially the part of Google, there is if it has affected you
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and, above all, get to work on issues of quality of content,
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because if you have fallen, surely it will be for that topic you have
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to review And if you want to improve the local positioning of your business,
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because you see that you still have an improvement path. Remember that Laura Alfonso
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has barracinos. You have my video course get more customers by positioning your local
20:55
business and where it goes through several lessons and about six hours to you,
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I explain how you can improve the visibility of your business and with it get
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more customers. Because when the business next door gets more customer than you,
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without having your experience or a better product, it just means it' s
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doing something you' re missing. And in this course I explain to you
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what, because we also analyze the competitors, and all of it in a
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simple way, without technicalities and without needing to spend on expensive tools, because
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we do everything with powerful tools and acostecero because it is not about making more
21:29
and spending more money, but to do it better. And with this we
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finish many thanks for your five- star reviews and reviews on Apple Podcast,
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Spotify and Evox, and remember that you can also listen to me on other
21:42
platforms, such as Google Podcast, Amazon Music, Bookedcast, etc. And
21:48
if you subscribe to the program, you help me because that way I have
21:53
more visibility on the different podcasting platforms and we make this sustainable. And that
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' s it We' ve got an ax left in the closing, but
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only until next week. Where we will hear again and where, then,
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where it will be here in local businesses. Happy week,