Latest / The Inspired Stories Podcast
Kevin Koster on Why Marketing Drives Business Value More Than You Realize
🎤 The Accident That Redefined Marketing: Kevin Koster’s Mission to Fix Business Value
Kevin Koster, President and Chief Brand Officer of Skopós, The Brand Refinery and founder of Nexit Growth Partners, watched two business owners die in the same accident — and only one company survived. That moment set him on a 20-year mission to prove that marketing, done right, is the most powerful driver of business value that most owners have never measured.
✨ Key Insights You’ll Learn:
Two owners, one accident — what separated the company that survived
Why most businesses are worth half what the owner…
The skinny
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