Yeti Pace Purple Launch Breakdown | Birmingham News

Birmingham AL News Today | 2 Min News | The Daily News Now! · Jul 14, 2026 · 1m

Yeti’s new Pace Purple colorway is here to turn heads — and keep your gear chilled. This bold, vibrant purple with cool blue accents hits top outdoor favorites, including the legendary Tundra 45 Hard Cooler, now priced at $325. Built to last with ice-melting insulation, it holds 54 cans or 37 lbs of ice, plus non-slip feet, easy-grip handles, and a dry goods basket. It’s not just a cooler — it’s a statement piece. And if you love matching your gear, the whole Pace Purple lineup covers hard coolers, soft coolers, bags, and Rambler drinkware. Perfect for summer adventures — and your style…