Cliff Kim - Data as an indicator & storytelling in analytics
What Cliff covers:
Data as an indicator
Don’t put process above purpose
Data-driven culture
Using analytics to frame the story
Storytelling in analytics
Time for the data plumbing
Meet: Cliff Kim brings more than 10 years of experience to his role as Director of Insights and Analytics for Fender Musical Instruments Corporation (FMIC), one of the world’s leading musical instrument manufacturers, marketers, and distributors. A digital storyteller, Cliff is dedicated to growing Fender's physical and digital business through data-driven insights, conversion rate optimization, marketing, and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.