Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
The Zero Price Effect And Free Goods
We explore the zero price effect, a behavioral quirk where consumers irrationally overvalue free items to the point of making poor financial choices. Using Dan Ariely’s chocolate experiment as our anchor, we break down why 'free' triggers an emotional spike that overrides rational cost-benefit analysis. We also look at how modern subscription models and freemium tech products exploit this bias, turning users into paying customers through perceived savings rather than actual value. This episode offers a concrete framework for identifying when 'free' is actually costing you…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.