Your Business Isn't Ready to Scale Until You Fix This | Rich M. Smith [Ep 86]
You have customers. You have traction. So why can't you scale?
Rich M. Smith has spent decades helping companies answer that question. In this conversation, he explains why founders often jump straight into tactics such as social media, SEO, AI answer engines, and trade shows before they have a clear strategy.
Rich is an executive advisor and behavioral marketing strategist who works primarily with founder-led organizations that have achieved market traction but are struggling to scale predictably and sustainably.
He explains why your strategy needs to come before your tactics, why "people…
The skinny
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