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Mastering the Skill of Persuasion | HBR IdeaCast | Podcast
Mastering the Art of Persuasion | HBR IdeaCast | Podcast
21 Dec 2022
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Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give or how many emotional appeals you make. Studying both psychology and business, he’s found better tactics for bringing people over to your side. One of the keys? Asking questions so people feel like they’re making the decision to change. Berger…
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