Latest / Alcohol-Free Lifestyle
Why You Still Want to Drink (Even When You Don't Like It) With Coach Jason & Coach Matt
Have you ever found yourself in a specific situation, a concert, a holiday, or a family visit and experienced an intense, unexpected urge to drink?
This episode dives into the neuroscience behind this phenomenon, known as "incentive salience" .
Coaches Jason and Matt explain how your brain's reward system creates subconscious associations with people, places, and things, triggering a powerful, anticipatory craving.
Learn how to develop the awareness and curiosity needed to interrupt this pattern, rewire your neural pathways, and build a truly alcohol-free life .
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The skinny
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